Posted 19 minutes ago
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Description
The Senior Marketing Events Manager is an experienced and strategic event marketing professional responsible for driving the strategy and tactical execution of all facets of how we showcase Zelis content at Industry and Zelis events. This role will also be responsible for building a comprehensive communications strategy for all revenue generating events, in partnership with our Performance and Content Marketing teams.
In this role, the successful candidate will be strategic, data-driven, and understand how to leverage event channels as strategic levers. They will also possess a relationships-oriented mindsight; working directly with Marketing counterparts across segment, product, performance and content to ensure a comprehensive approach to how we showcase Zelis and client success across event channels.
The Senior Marketing Events Manager reports to the Director of Events and will work closely with the entire Marketing organization and cross-functionally with other key stakeholders.
Responsibilities:
Develop a comprehensive event content and communications strategy (with assistance from Director, Events) for Zelis events and all external industry events
Lead development of annual Forum theme, and subthemes, ensuring alignment across enterprise and taking into consideration industry trends and Zelis corporate strategy
Lead Forum selection and content development committees, responsible for establishing the content framework and direction
Identify keynotes and project manage keynote and other general sessions, including CEO and President sessions
Project manage selection and development of all Forum content, ensuring we meet deadlines and key deliverables
Drive Forum communications strategy, including crafting content and sending emails through HubSpot
Track analytics and adjust as needed
Support other elements of Zelis Forum as needed, including attendee logistics support, website development with Creative, Cvent speaker management, registration support and more.
Over time, possess a broad understanding of Zelis' business and products, serving as a dot connector between the event content strategy and business needs
Strong understanding of how to build and refine event agendas, including timing, resourcing, and technology needs
Research and propose best practices on event content consumption habits; utilizing data to inform recommendations
Identify and drive formal and informal submissions for Zelis (and clients) to speak at external industry events; build relationships with event content staff to increase acceptance rate
Develop toolkits for submissions
Create pitch best practices
Work with internal SMEs and business marketing to build submissions/pitches
Continually research event attendee Comms best practices, including pre, during and post-event communications approaches
Work with Business Marketing on Test and Learn scenarios
Leads project management of all event-related content and communications
Manage, measure, and report on the effectiveness of event content and communications, including key metrics, KPIs, and the establishment of benchmarks
What you'll bring to the team:
Experience building content and Comms (including presentation support) for event-specific channels
Strong understanding of utilizing events as a strategic channel to promote company brand, products and solutions
Proficient with MS Office programs and related marketing/ communications technologies - HubSpot and Cvent are not required, but a plus
Understanding of how events support the full customer journey, including both revenue generation and brand building
Preferred: Significant experience building event content strategy for medium to large events; experience submitting for event Call for Presentations (CFP)
Education + Background:
Requires a minimum of 10 years of marketing experience
Bachelor's degree in Marketing, Business, or related field
Healthcare (tech) experience preferred
Strong communication/writing skills (including some copywriting)
Highly organized and detail-oriented
Proven history of being both strategic and analytical in previous roles
Occasional travel required up to 10% of the time
As a leading payments company in healthcare, we guide, price, explain, and pay for care on behalf of insurers and their members. We're Zelis in our pursuit to align the interests of payers, providers, and consumers to deliver a better financial experience and more affordable, transparent care for all. We partner with more than 700 payers, including the top-5 national health plans, BCBS insurers, regional health plans, TPAs and self-insured employers, over 4 million providers, and 100 million members, enabling the healthcare industry to pay for care, with care. Zelis brings adaptive technology, a deeply ingrained service culture, and a comprehensive navigation through adjudication and payment platform to manage the complete payment process.
Commitment to Diversity, Equity,Inclusion, and Belonging
At Zelis, we champion diversity, equity, inclusion, and belonging in all aspects of our operations. We embrace the power of diversity and create an environment where people can bring their authentic and best selves to work. We know that a sense of belonging is key not only to your success at Zelis, but also to your ability to bring your best each day.
Equal Employment Opportunity
Zelis is proud to be an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
We encourage members of traditionally underrepresented communities to apply, even if you do not believe you 100% fit the qualifications of the position, including women, LGBTQIA people, people of color, and people with disabilities.
Accessibility Support
We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email
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