Salary Range:$65,000 – $82,000 Salary range estimated by Zippia
Posted 2 hours ago
Apply Now
Description
The Marketing Communications Manager is responsible and accountable for developing and executing the Marketing Communication strategy for the Surgery (SU) and Cancer Therapy (CTH) businesses. The individual will focus on driving awareness and demand through omnichannel campaigns targeting the U.S. customer and prospect base as well as enabling sales. This individual works closely with the NAM and Global Business Line teams, and peers aligned to the other business areas and business lines.
The idea candidate is passionate about developing, digital and data-driven customer journeys accompanied by multi-channels campaigns. It is a mission that takes strong business acumen, creativity, storytelling, passion, and teamwork to be the best.
The individual contributor, reports to Head of Marketing Communications, U.S.
Responsibilities:
Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, Click here .
Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here .
California Privacy Notice
California residents have the right to receive additional notices about their personal information. To learn more, click here .
The idea candidate is passionate about developing, digital and data-driven customer journeys accompanied by multi-channels campaigns. It is a mission that takes strong business acumen, creativity, storytelling, passion, and teamwork to be the best.
The individual contributor, reports to Head of Marketing Communications, U.S.
Responsibilities:
- Be a strategic partner to the Marketing team. Collaborate with business line to develop the Marketing plans including the strategic MarCom plans
- Develop, execute on agreed upon timelines and continuously optimize integrated digital, omnichannel campaigns based on data to increase customer engagement and provide Marketing Qualified Leads
- Create customer-centric and searchable messaging based on value-based and regulatory approved content provided by Marketing Manager and translate into channel and audience-specific messaging
- Develop, execute, and continuously optimize media strategy/plans based on analytics
- Develop intuitive sales enablement assets in collaboration with Marketing Manager, monitor effectiveness and increase usage through ONE Library
- Manage agency landscape and all related projects with external and internal agencies and groups (i.e., PR, social media)
- Share campaign and vehicle metrics as well as industry trends including recommendations with key stakeholders on a regular basis
- Ensure brand consistency both internally and externally
- Enable and lead contractor
- Bachelor's degree in Marketing, Communications, or related field
- 8+ years of relevant experience in B2B marketing
- Experience in healthcare marketing communications field
- Strong operational and business acumen
- Proven ability to think outside the box
- Proven results in working with leadership and cross-functional collaboration
- Proven ability to develop customer-centric Marketing Communication programs including digital, omnichannel campaigns and value-based messaging
- Proven ability to evaluate the performance and impact of a channels/campaigns to continuously improve the contribution to the bottom line
- Ability to manage multiple projects and shifting priorities in a fast-paced environment, while meeting all deadlines.
- Sophisticated relationship skills to ensure positive interfacing with all levels of colleagues and effectively work across all organizational stakeholders
- Strategic thinker with high attention to detail
- Excellent communications skills including copywriting
- Collaborates effectively to deliver results in a timely manner
- Ability to work well in highly matrixed, global organization
Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, Click here .
Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here .
California Privacy Notice
California residents have the right to receive additional notices about their personal information. To learn more, click here .
by Jobble
