JOB SUMMARYThe Copywriter (CW) is responsible for researching, creating, and writing copy that properly reflects the client's strategy. Generates unique and innovative materials for Brand; developing text from draft stage through final copy. Through research and review of literature, acts as a drug information specialist. CW reports to a more senior person on the creative staff, usually the Copy Supervisor, and assists that person on larger, more complex projects. Works with Art Director in partnership to generate concepts.
ESSENTIAL FUNCTIONSCopywritingWrite in a clear and concise manner while maintaining quality control by adhering to clarity, proper grammar, agency process, client referencing and legal requirements Creation and ExecutionDevelop smart, single-minded ideas that are on strategy. Work collaboratively with creative partner. Learn to focus on the idea first, then the execution. Develop copy that is relevant and makes sense with the visual. Strategic ThinkingUnderstand marketing plans including objectives and strategies and how success will be measured. Contribute innovative ideas appropriate to the client marketing strategy. Business ManagementPossess working knowledge of product challenges in relation to overall market Cross-functional CollaborationCollaborate and communicate with team members in a productive manner to ensure goals are being met and to attain/maintain creative vision outlined for the agency
JOB DUTIES & RESPONSIBILITIESStrategic Thinking:* Understands the creative brief and the role it plays in creative development and Client management.* Understands marketing plans, including objectives and strategies and how success will be measured.* Exhibits solid understanding of marketing discipline.* Incorporates client input into ongoing projects.* Contributes innovative ideas appropriate to the clients marketing strategy.* Develops understanding of audience needs (e.g., physicians, patients, sales reps).* Develop medical knowledge in therapeutic areas of primary accounts.* Defends strengths of concepts while remaining open to alternatives and further explorations.
Execution:* Firm grasp of how jobs move through the agency.* Exhibits strong/active listening skills.* Writes in a clear and concise manner.* Maintains quality control by adhering to agency process, AMA style, client preferred referencing and annotation styles.* Able to present concepts and layouts to senior creative team members.* Organizes and communicates thoughts well.* Exhibits decisive problem solving ability.
Relationship Management:* Must be able to develop a range of creative executions for each project and effectively collaborate with creative copy teams to ensure the copy supports the concept.* Regularly Works with illustrators, photographers, retouchers, science bureaus, computer design staff, editorial department, audio engineers, film editors, integrated producers, creative technologists, user experience architects, production managers, medical directors, marketing strategists, and account executives to ensure highest quality product within specified deadlines.* Communicate with team members at all times regarding deadlines, revisions, quality control and new work.
Business Management:* Possesses working knowledge of product challenges in relation to overall market.* Works on multiple projects simultaneously and meet with clients.* Works with AD to support creative approaches to communicate the client's message about the product for both the overall campaign.* Oversees creation of concept roughs for presentation to client.* Provide technical knowledge ensuring timely completion of project.* Solves problems within areas of direct responsibility.* Understands how budgets and schedules are developed.* Demonstrates full understanding of Vantage/billing process and importance of timely recording of hours.
EDUCATIONBachelors Marketing, Advertising, Communications, or Related Field
LICENSES & CERTIFICATIONSN/A
EXPERIENCEInternship in Marketing/Advertising KNOWLEDGE & SKILLSWord Text ProgramsSolid knowledge of word text programs
COMPETENCIESCommunicationIs attentive and shows interest in the subject; Expresses ideas clearly and accurately OrganizationCreates clear goals, identifies and finds the resources (e.g. time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time CollaborationAbility to work effectively in a team environment to build and foster collaborative environment Problem SolvingShows interest in finding the cause of problems, looks for and chooses effective solutions and takes the necessary action to resolve them CreativityPossesses a creative mind
Salary $65,000 to $74,800 annually The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
