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Digital Media Manager, CBG The Sherwin-Williams Company CORE RESPONSIBILITIES AND TASKS
Lead and implement the strategic and tactical planning and execution of all paid digital media (primarily social, display, OLV, streaming radio, and search) for the Consumer Brands Group. Ensure these programs deliver on marketing strategy, objectives, and goals. Media plans should increase sales, and market share, and influence brand preference and perception.
Establish and track key measures, metrics, and reports for monitoring and evaluating digital marketing programs.
Collaborate with the marketing and digital teams to ensure all strategies and objectives are being met.
Stay current on best practices, strategies, and industry standards related to digital media.
Manage digital media agency and work collaboratively to deliver integrated digital media strategies and plans.
Manage one direct report responsible for SEM for CBG brands
POSITION REQUIREMENTS
FORMAL EDUCATION:
KNOWLEDGE & EXPERIENCE:
5+ years of national media planning, buying or a related field
Strong negotiation skills
Comfortable in a fast paced environment
Exceptional multi-tasking ability and time management skills
Management experience
TECHNICAL/SKILL REQUIREMENTS:
Ability to negotiate below market CPMs on all media
Stay on budget while hitting all impression goals
Clear understanding of media math
TRAVEL REQUIREMENTS:
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This role will work as part of a team to devise approaches to meet requests and then oversee or deliver high-quality, credible analyses, leveraging transactional, behavioral, and demographic data. Posted 3 days ago Clinical Specialist, Cardiopulmonary. LivaNova Provides clinical and product education to Healthcare Professionals on the full portfolio of LivaNova Cardiopulmonary products. Training sessions may be conducted in person or virtually and must align with all approved instructions for use. These sessions include coordinating hospital clinical and non-clinical demonstrations, in-person and virtual education programs, intra-operative case coverage, supporting product evaluations and ad hoc training when needed. The clinical specialist must both work independently within their role but remain highly collaborative with their team and company stakeholders (sales). Therefore, the individual must be able to work independently, work as collaborator and manage internal stakeholders, as well as manage their own time effectively. Posted 3 days ago Global Product Manager - Core Hydration Citrus. Givaudan Fragrances Consumers have an emotional longing for hydration and refreshment that can only be satisfied by the right foods and beverages. Our hydration and refreshment solutions can help infuse every drop and bite with the nourishing powers that restore strength, spirit and energy. Our unique capabilities are built on a strong foundation of consumer insights, sensory and application development expertise, and an array of proprietary tools and programs that provide a window into the consumer mind. These capabilities are applied through a comprehensive portfolio of solutions that cover everything from taste and texture to sugar reduction and functional benefits. Posted 3 days ago Digital Product Owner. La-Z-Boy Joybird is the leading maker of handcrafted, custom-built furniture for the modern home and office. Through an innovative online shopping model, Joybird is transforming the way people purchase furniture by putting the customer at the center of the design process. With hundreds of fabrics, finishes and custom dimensions to choose from, each piece of furniture is as unique as the customer creating it. Inspired by mid-century modern design, LA-based Joybird utilizes responsible sourcing and manufacturing practices and offers a 90-day home trial. Posted 3 days ago Category Insights Manager. Del Monte Foods This individual has very strong technical, analytic, storytelling and data visualization is able towork effectively with customers to sell ideas, share insights, and partner closely with retailer customers.This person is highly adept at traditional category management principles including space and shelf management, merchandising, pricing and assortment analyses.This manager supports DMFI's capabilities in building, maintaining, and drawing insights from syndicated and retailer POS and shopper card data with speed, agility, and efficiency. Posted 3 days ago Business Manager - Tomatoes. Del Monte Foods He/she is a builder, an individual who has the passion and the dedication to grow their business and team through innovative thinking, collaboration, and hard work. He/she takes a holistic approach to marketing, developing not only inspired campaigns, but also developing amazing products, competitive pricing strategies, and new channels of distribution. He/she leads teams that include multiple stakeholders from within the Marketing department and outside of the Marketing department including Field Sales, Finance, Demand & Production Planning, Operations, and R&D. Posted 3 days ago Grocery Team Member. The Fresh Market Reasonable Accommodation: Consistent with applicable laws, The Fresh Market will provide reasonable accommodations for qualified applicants and team members, unless doing so would result in an undue hardship to The Fresh Market. This guiding principle applies to all aspects of employment, including hiring and job assignment, compensation, discipline, termination, and access to benefits and training. Posted 3 days ago Market Area Manager - Columbus Southeast, OH.Credit Acceptance From B2B to finance, our Market Area Managers come from a variety of backgrounds and industries. While not limited to these titles, some of our most successful Market Area Managers come from the following backgrounds: Posted 3 days ago Description
CORE RESPONSIBILITIES AND TASKS
Lead and implement the strategic and tactical planning and execution of all paid digital media (primarily social, display, OLV, streaming radio, and search) for the Consumer Brands Group. Ensure these programs deliver on marketing strategy, objectives, and goals. Media plans should increase sales, and market share, and influence brand preference and perception.
Establish and track key measures, metrics, and reports for monitoring and evaluating digital marketing programs.
Collaborate with the marketing and digital teams to ensure all strategies and objectives are being met.
Stay current on best practices, strategies, and industry standards related to digital media.
Manage digital media agency and work collaboratively to deliver integrated digital media strategies and plans.
Manage one direct report responsible for SEM for CBG brands
POSITION REQUIREMENTS
FORMAL EDUCATION:
KNOWLEDGE & EXPERIENCE:
5+ years of national media planning, buying or a related field
Strong negotiation skills
Comfortable in a fast paced environment
Exceptional multi-tasking ability and time management skills
Management experience
TECHNICAL/SKILL REQUIREMENTS:
Ability to negotiate below market CPMs on all media
Stay on budget while hitting all impression goals
Clear understanding of media math
TRAVEL REQUIREMENTS:
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