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Title: Marketing Manager

Department: Marketing

Reports to: Marketing Director

FLSA: Exempt

Job Grade: 13

Job Purpose: The Marketing Manager supervises the marketing department to ensure business plan objectives are executed and achieved in an effort to foster the image of the credit union in the community and to promote its products and services to members under the direction of the Director of Marketing.

Essential Job Results:

JOB SPECIFIC RESULTS

1. Assists the Director of Marketing in developing campaign ideas and messaging using data and research to connect the desired target demographic with the promoted product or service. May also assist in developing comprehensive Marketing Plans to provide clear communication to internal stakeholders as to the strategy of the Marketing Team for promotions throughout the year.
2. Oversees and manages processes related to the Marketing Department by (1) monitoring project deadlines to ensure timelines are met; (2) managing the Marketing Compliance approval process (3) managing day-to-day activities of direct reports and schedules staff accordingly. Additionally, the Marketing Manager may assist with special events and projects, as needed.
3. Responsible for monthly expense tracking and comparing to Marketing budget to support marketing investment decisions throughout the year. Additionally, the Marketing Manager will assist and, in some cases, own other administrative duties within the Marketing Department including promotional item ordering and inventory, processing invoices, and maintaining departmental worksheets.
4. Manage UKFCU's media buying relationships with the Agency of Record, and direct media purchasing contacts. The Marketing Manager will be responsible for tracking and maintaining a record of media purchases throughout the year identifying the channel, message and timeframe to provide insight while evaluating post-campaign recaps.
5. Share general duties of the Marketing Team efforts by preparing written and visual ideas to support the creation of compliance-approved advertising and marketing materials, including: flyers, newsletters, website content, social media posts, brochures and more.
6. Maintain professionalism and member confidence by presenting a professional image and engaging in positive communications concerning UKFCU to members, employees, and all contacts within the community at large.
7. Respond to member inquiries by answering e-mails, telephone calls and other communications in a positive, professional manner.

GENERAL MEMBER CONTACT STAFF RESULTS

1. When directly serving members, cross-sells credit union services by answering inquiries, actively informing members of new services and product promotions, ascertaining members' needs, directing members to other staff as appropriate.

GENERAL STAFF RESULTS

1. Maintains member and employee confidence and protects operations by keeping information confidential and sharing on a business-related as-needed basis only.
2. Engages in problem resolution by clarifying the member's and/or employee's complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution; and keeping the supervisor informed of problems and solutions.
3. Complies with UKFCU policies and procedures by enforcing and adhering to internal UKFCU procedures and board-established policies.
4. Complies with federal, state and local regulations and legal requirements by enforcing and adhering to requirements.
5. Maintains professional and technical knowledge by maintaining an awareness of competitors' rates and terms, industry trends and technology; attending staff meetings; identifying opportunities to attend seminars that enhance skills and maintain knowledge of new products that could assist in improving operational effectiveness; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; and participating in professional societies.
6. Contributes to a team effort by accomplishing corporate and individual goals and other related results as needed.

MINIMUM REQUIREMENTS

• Three to five years of similar or related experience.
• College Degree or equivalent (BS or BA in relevant field)
• General PC and computer keyboarding experience.
• Ability to communicate with others one-on-one and in groups, fielding questions and responding to complaints.
• Ability to add, subtract, multiply and divide all units of measure using whole numbers, fractions and decimals with American currency, and to apply these concepts to practical solutions.
• Ability to compute rate, ratio and percent with American currency, and to apply these concepts to practical solutions.
• Ability to define problems, collect data, establish facts and draw conclusions while dealing with a variety of abstract and concrete variables.
• Ability to travel to campuses and other locations to facilitate marketing initiatives.
• Ability to write reports, correspondence and procedures.
• Ability to work independently.

INTERPERSONAL SKILLS:

A significant level of trust and diplomacy is required, in addition to normal courtesy and tact. Work involves extensive personal contact with others and is usually of a personal or sensitive nature. Work may involve motivating, influencing or training others. Outside contacts become important and fostering sound relationships with other entities (companies and/or individuals) becomes necessary and often requires the ability to influence and/or sell ideas or services to others.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and stand; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and talk or hear. The employee frequently is required to walk and stand. The employee is occasionally required to stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee will be required to work indoors in a climate-controlled office setting. The noise level in the work environment is usually moderate. This role may include events outside of UKFCU properties and events, at times, may be outdoors.

MENTAL DEMANDS:

The mental characteristics necessary to competently perform this job include the occasional need to be persuasive, use good judgment; and, the continuous need to use auditory perception, memory, and reasoning ability.

* The intent of this job description is to provide a representative summary of the types of results that will be required of the positions given this title, and shall not be construed as a declaration of the specific responsibilities of any particular position. Employees may be requested to perform job-related tasks other than those specifically outlined in this description.

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UKFCU is an equal employment opportunity employer and is committed to providing employment opportunities to minorities, females, veterans, and disabled individuals. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran. UKFCU invites you to review the current "EEO Is the Law" poster as part of the application process. A link to the most current posters ishere. Please also see the 2015 Supplemental EEO Posterhere.

The Credit Union leadership recognizes that to achieve its vision and mission, it must embed the values of Diversity, Equity, and Inclusion (DEI) in all aspects of the Credit Union's work. Together, the staff, membership and communities are diverse and as such, the Credit Union must reflect and respect that diversity. The Credit Union's leadership recognizes and believes when an organization's leadership and staff are representative of the people that it serves, it can better meet its vision and mission. Further, the Credit Union leadership believes that it benefits when diverse perspectives are represented, respected and included among the discourse and decision-making that takes place at the Credit Union, and with and among its staff, membership and communities.

Applications are only accepted through our online application system. However, if you need assistance with any part of the application process or are unable to apply online because of a medical condition or disability and need an accommodation, please let us know the nature of your request. Please note, UKFCU accepts only employment applications that are complete and received by the Office of Human Resources by the specified deadline for each opening.

This position allows for an optional hybrid work arrangement which includes a combination of both in-office and remote work arrangements. (Maximum of two days remote, three days in-office). To be eligible for the program, employees must complete a minimum of 6 months of continuous, regular employment, be in good standing, and submit a formal hybrid work application prior to being eligible for hybrid work, pending supervisor approval. Work schedules will be established by the employee's supervisor according to business needs. Working locations and schedules may be altered at management discretion.