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The latest news, trends and information to help you with your recruiting efforts.

Posted October 26, 2012 by

Number of Apply Clicks and Cost Per Click for Job Posting Ads

Job postings

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A commonly used cliche has the buyer of advertising stating that he knows that half of his advertising is working but he just wishes that he knew which half. That cliche pre-dates the Internet as today’s marketers should and sometimes do know which of their ads is working. But even then, how do you define “working?”

One of the interesting developments since CollegeRecruiter.com went live way back in 1996 is the increased attention employers are paying to metrics so they can better understand where their money is being well spent. For 16 years we’ve heard employers say that they use niche job boards such as ours because they care more about quality than quantity yet when it came time to decide whether to renew a job posting package our sales team would invariably hear yes or no based upon how many applications the employer received from our candidates. Those employers were saying they were basing their decisions on quality but actually were basing them on quantity. (more…)

Posted January 25, 2012 by

What’s the difference between a job posting and a job description?

 

The quality of your job posting definitely has a direct impact on how many applicants you will receive for the open position. As one of the owners of CollegeRecruiter.com job board, we get feedback from our customers and even other job boards on the effectiveness of a wide variety of job postings for a wide variety of organizations. We know that some postings generate a huge number of views (that is, job seekers reading the posting) and applications, while others generate very few views and few applications. I’ll share my recommendations here.  (more…)