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Posted April 09, 2009 by

Writing a keyword rich resume

Imagine you’re on Google, Yahoo, or any Internet search engine looking for a custom clothing store in your hometown. To search, you might use a series of words (keywords) to initiate your search, such as custom clothes, boutique, petite, and the name of your town. This search combination would result in a returned list of stores that meet one or all of your search word criteria. The same goes for using relevant words (to your profession, industry and personal characteristics) in your keyword rich resume, when an employer is looking for you.
If a recruiter or HR professional is doing a search on passive candidates (those candidates who have not directly submitted an application or resume to the company’s database), they’ll use a combination of keywords related to the position, as well as words that emphasize the characteristics they’re seeking in an employee. They may do this on Google, Yahoo, LinkedIn, or any job board, as well. They’re all search engine optimized. If your résumé contains these words or combinations of words, it will show up in the returned search results. When you submit your résumé online to a company’s application system, the same concept applies. When the company is ready to pull down resumes for a particular position, it may do so by title, keywords, education, or any other combination of words.

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