ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted November 27, 2014 by

Double the Response to Your Job Postings With Some Simple Edits

Post Perfect Training ProgramSince we went live way, way back in 1996, one of the most common questions we’ve been asked by employers large and small is how they can increase the quantity and quality of responses they’re getting when they post jobs to their own career sites and to job boards such as College Recruiter. These are questions that almost every employer is asking and for good reason. On-line recruiting is now a $7 billion industry and a lot of that money could be better used through some fairly easy tweaks to how job postings are written.

If you think you’re getting the biggest bang for your buck, ask yourself: (more…)

Posted August 08, 2013 by

How to Write a Persuasive Job Posting Ad

Peter Weddle

Peter Weddle of Weddle’s

Guest Post by Peter Weddle

In his 2006 book Influence, Robert Cialdini identified six sources of persuasion. They are involuntary responses that come from deep within our psyche. While all can play a role in recruitment, one is particularly important in today’s hyper-social environment. Psychologists call it “social proof,” our predisposition to follow the lead of those we know and trust.

It’s no secret that the War for Talent has morphed into a battle for the best talent. And, it’s also no secret that the best talent have attributes and characteristics that are different from everybody else.

First, they are almost always employed. In order to recruit them, therefore, we have to convince them to do the one thing we humans most hate to do: change. We have to convince them to go from the devil they know (their current employer, boss and commute) to the devil they don’t know (a new employer, a different boss and a strange commute). (more…)

Posted May 29, 2013 by

4 Keys to Writing a Great Job Posting Ad

Manny Medina, CEO of GroupTalent

Manny Medina, CEO of GroupTalent

Great article in today’s ERE Daily from Manny Medina, CEO of GroupTalent, a platform that developers and designers use to connect with employers based on preferences and availability.

According to Manny, well written job postings are critical to attracting the right talent for your positions yet too often employers rely on job postings which make heavy use of meaningless jargon or descriptions of their organizations, environment, culture, and jobs which could apply to just about any organization. I agree, but what I liked about Manny’s article is that he didn’t stop there and then just tell employers to do a better job of writing their postings. Far too many of these types of articles just do that. Employers are then left with knowing what not to do but not knowing what to do.

Manny’s article indicated that his extensive review of job postings revealed that the best performing job posting ads included four elements: (more…)