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Posted July 25, 2016 by

10 digital skills to help you land an amazing job

Young photographer at the studio doing some retouching photo by StockUnlimited.com

Photo by StockUnlimited.com

The digital age arrives with many benefits. Our lives are faster, online, and the information is easily accessible at the click of a button. However, you cannot be left behind, and you need to keep up with technology because it might end up replacing you if you don’t. In fact, it’s already happening. Many jobs that have been a staple of society in the past 100 years are slowly being given to automatons.

Those are the jobs that require little social interaction and are based on pure demand or logical thinking. A human employee in simple services can be replaced by a few buttons. We’re moving forward, and many already believe that the younger generation needs to make sure their digital skills are sharp in order to fit into the future. How do you defeat this robotization of services and jobs? Learn to be the one who controls and creates them.

It does not mean you necessarily have to learn how to build robots, but it means that you need to understand what sort of skills and talents future employees expect from you. Digital skills are certainly among them because they will play a major role in shaping the future. Your concern should be to belong among those who participate, instead of those who just watch, and here’s what you should definitely know to land a great job.

1. SEO (Search Engine Optimization)

Even though SEO has been around for quite a while, it’s not known to many who have had no handle in creating or taking care of a website. However, keep in mind that skills using it are required by around 14% of companies in the digital industry, and that number is expected to grow. It’s an essential tool used to optimize a website in order for it to generate traffic and conversation. It’s an imperative skill for many jobs and one that will definitely impress employers in the industry.

2. Coding (HTML5 or JavaScript)

It may sound like a no-brainer, but coding is a major part of web browsing, especially in an age where websites are becoming more interactive. Numerous tech giants have switched to HTML5, dropping previous languages in order to create a better and seamless internet experience. The same applies to JavaScript, which works greatest with animation and making interaction an easy process. They’re tools that will be used in the future and some highly recommended for those interested in the field.

3. PPC (Pay-Per-Click)

In essence, it’s a very simple method that companies are looking for regarding marketing. It implies increasing a specific website’s traffic by buying ads on search engines that make potential customers click on it. However, you need to hone your skills in identifying promising keywords, creating a compelling ad, and measure the results. These will be excellent skills to have if you’re aiming to submit a winning job application at a tech titan in the industry.

4. Analytics

It’s not enough to implement digital strategies. Analytics are crucial and highly sought-after by employers because it means you are comfortable with analyzing and evaluating how those techniques are progressing. You need to be able to compare them constantly with others and provide excellent insight. It’s an incredible skill that will certainly land you a job. Everyone is looking to get better.

5. Android or iOS Development

Smartphones are taking over, and learning either one of these two platforms will look great on your resume. They have tremendous potential for the future because they are not going anywhere. You could find an amazing job if you master at least one of them.

6. PaaS (Platform as a Service)

Cloud software is everywhere, and many believe that they will ultimately become the quintessential platform for companies. PaaS is a tool that will help you develop these web applications that will no longer require customers to download sizeable programs on their hard drives. It’s a builder of accessibility.

7. Personal branding

Through the use of social media, you can create an excellent personal brand that will land you a fantastic job. You only need to learn how to do it. It implies understanding the use of all social media platforms, including Facebook, LinkedIn, websites, blogs, and everything else to create a beneficial image of yourself.

8. Writing online content

Everything is on the internet, and the ability to create quality content is highly sought-after. If you combine it with SEO and a few marketing skills, you could reach for a high-paying digital marketing job. It’s important to know how to flow between platforms, and manage your content for every situation.

9. Web design and creating websites

There are numerous tools out there to use, and mastering a majority of them will certainly make you desired on the job market. All you need is a bit of coding, tremendous amounts of creativity, and the patience to actually learn all the tools. Everyone and everything needs a website. Be the one who creates them, and you will be needed as well.

10. Image and video editing

Online digital media is in full force, so there will always be a need for someone who has extensive skills of image and video editing. Be it for advertising, marketing, or basically any industry, these are very valuable skills to learn. They look impressive on your resume, and every company needs someone with these abilities. If you truly want to impress them, grab the Adobe collection and master it.

We have moved fast into the future, and our steps need to be quick in order to keep up. Basic knowledge of Microsoft Office is now not something employers require, but something they expect. Focus on the most advanced tools that will set you apart from the crowd of millennials still stuck behind technology.

Want more information about how to integrate technology into your career? Visit our blog and follow us on LinkedIn, Facebook, Twitter, and YouTube.

Amanda Wilks, guest writer

Amanda Wilks, guest writer

Amanda Wilks is a digital marketing intern and a part-time writer, passionate about social media and personal branding. She loves helping individuals create unique online identities and achieve their much-desired professional acclaim.

Posted July 16, 2016 by

10 most tricky HR questions for students

Interview photo by StockUnlimited.com

Photo by StockUnlimited.com

You know what the problem is when you graduate and start the interviewing process? You have perhaps half a dozen, perhaps twice that number of interviews under your belt. The people sitting there behind those big desks staring at you steely-eyed? They have done hundreds. That means they know the tricks, they know the strategies, and they know how to make you stumble. If you want to stand a chance at beating them at their own game, you have to be prepared.

Why should I hire you?

This one catches people a lot. They are afraid they will either come across as too arrogant or that they will not push themselves enough. The thing is that is not really what the question is about, and both those traps can be easily avoided if you realize that.

This is not about you telling them how amazing you are. This is about you showing how much you know about them (which is everybody’s favorite topic). So show them that you know what the position entails and what skills will be required. After you have done that you can modestly admit that you have those skills (preferably with a few examples of where you’ve used those skills as showing is always better than telling).

Why is there a gap in your work history?

You have been unemployed for six months because you needed some time to chill out and get your priorities sorted. Or you spent some time living on a beach seeing if it is really true your skin turns green when you drink too many mojitos. Or you lived in your parents’ basements and played video games. Fantastic! You do not necessarily want to tell them that though.

Instead, talk about how you used that time to make yourself a better person. Talk about freelancing work you did, social outreach, or how you spent your time searching for the perfect job (which is obviously the one you are interviewing for right now). Put a positive spin on things by showing how much you grew as a person.

You have been fired from your last job. How did it make you feel?

You have to demonstrate that you can take a blow without becoming either angry or resentful. So even if you are, burry that deep and instead tell them about how you used this as an opportunity to improve yourself so that nothing like this can ever happen to you again.

What is your biggest weakness?

A nasty question! There is no doubt about it. You better prepare to meet this one every so often, because a lot of HR managers have this one in their repertoire and like to throw it out there to see how you react.

The right way to go is to remember that strengths and weaknesses can be different sides of the same coin. So if you have a weakness, admit it and then explain to them how in some situations it can be a strength. Alternatively, take your greatest strength and admit when it might actually be a weakness. That way you show you understand yourself.

Have you ever had a bad experience with an employer?

This one is as much to see how you handle being put on the spot as to see if you will be honest. Remember, everybody is bound to have bad experiences occasionally. We are all human. So they are not going to believe you when you say ‘no, never.’ Instead think of something that did go wrong then admit that it was at least partially your fault and explain how you learned from it and how you will be better next time. That shows both humility and wisdom.

Do not bag on your previous employer! That will raise all sorts of red flags. Yes, it they might be bad people, but this person sitting opposite you will not have a better impression of you if you decide to tell them that.

Frustrated businesswoman screaming photo by StockUnlimited.com

Photo by StockUnlimited.com

Tell about a day when you messed up at work

Another one of those situations where you have to be honest and admit you have done something wrong. After all, nobody is perfect, and if you are not willing to admit you have screwed up you can wave the job you are interviewing for good-bye. Just like with the last question the trick here is to show what you have learned.

How would you deliver bad news to a colleague?

Here is your opportunity to demonstrate empathy and your ability to deal with a stressful situation in a grownup manner. So do not suggest you would send them a text or first let everybody in the office know so that you can all have a laugh. Instead, show them how diplomatic you are.

Will you be out to take my job?

Okay, here you can lie. ‘No’ is the correct answer. ‘I doubt I could do it as well as you’ is a good follow up.

How did you prepare for this interview?

Here is where you demonstrate that you care enough about the job to actually have researched the position (you did research the position didn’t you?). So tell them how you went to the website and read this that and the other. Here you get to show off some of the things you learned, including talking a little bit about the industry as well as what their company specifically does.

Where would you really like to work?

‘Here’ is the right answer. Now you can be a bit honest and suggest that you want to ultimately move into another area in the company, but whatever you do, do not say another company name! That is a fantastic way to close the door on any opportunity to work there.

Last words

The most important thing to remember is that there will be other interviews and however many ‘no’s you get you only want one ‘yes’, so don’t get too stressed out. You will get there in the end. After that, you will have to go through the hard work of keeping the job. That is not exactly easy either, but at this moment, that probably feels more like a ‘wish I had that problem’ problem.

Need more interview tips? Visit our blog and connect with us on LinkedIn, Twitter, Facebook, and YouTube.

Dante Munnis, guest writer

Dante Munnis, guest writer

Dante Munnis is a blogger and idea maker from Stockholm who is interested in self-development, web related topics, and success issues. He shares ideas for students living a better life and building habits that stick. To get strategies for boosting your mental and physical performance, you can get in touch with Dante via Twitter.

 

Posted April 15, 2016 by

Using digital media in college recruiting

Digital media internet global communication concept courtesy of Shutterstock.com

Rawpixel.com/Shutterstock.com

As recruiters search for the best candidates to fill entry-level jobs, they should consider using digital media available to them. Digital media can help recruiters learn more about candidates and communicate with them in ways they are already comfortable with. Recruiters can use online job boards like College Recruiter, social media, and website integration as some tools to search for candidates. Amy K. Sheehan, Recruiting Manager at Hormel Foods, shares how her company uses digital media to improve recruiting.

“Our company is focusing on leveraging digital applications to enhance our recruiting efforts. We are using the digital media available to find candidates and review their skills, and conducting interviews through video and other messaging avenues to reach candidates. Additionally, we are taking mobile access into account to connect with candidates.”

At College Recruiter, we believe every student and recent graduate deserves a great career and are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to great careers. Let College Recruiter assist you in using digital media in the recruiting process.

For more information on college recruiting, visit our blog and follow us on LinkedIn, YouTube, Twitter, and Facebook.

 

Amy K. Sheehan, Recruiting Manager at Hormel Foods

Amy K. Sheehan, Recruiting Manager at Hormel Foods

Amy K. Sheehan is a Recruiting Manager at Hormel Foods.

Posted April 04, 2016 by

Using social media in your job search

Photo of Pinterest, Twitter, Facebook, Google+, Linkedin, Whatsapp, and Instagram homepage on a monitor screen courtesy of Shutterstock.com

Gil C/Shutterstock.com

College students and recent graduates who are passionate about social networking should consider finding internships or entry-level jobs via social media. In order to secure one of these opportunities, they must know what it takes to get one. Diane Domeyer-Kock, Executive Director of The Creative Group, shares tips college students and recent grads should apply when searching for jobs and internships via social media.

“Competing for a social media internship or an entry-level job can be difficult because many candidates are on a level playing field; they haven’t yet acquired the skills or work experience that will make them stand out. But there are steps college students and recent grads can take to increase their chances of landing an internship or job:

Start the search early. Research companies of interest, work with your university career center, scour job boards, and reach out to members of personal and professional networks to uncover leads well before the school year ends.

Get marketing materials in order. Nail down your personal brand and apply it consistently across all channels, including your resume, social media profiles, and portfolio or website. Consider the look, feel, and content.

Polish your online presence. A strong digital presence consistent with other promotional tools can be a big career asset, attracting the attention of prospective employers. Make sure the information posted online showcases your expertise, passion for social media, and ability to communicate effectively. That means pushing out interesting content and engaging with contacts consistently.

Demonstrate strong social skills. Work teams communicate in many different ways today: via email, instant messaging, social media, conference calls, and in-person meetings. Show you know how to collaborate effectively and professionally both online and off.”

Looking for more information on social media for your job search? Check out our blog and learn more on Facebook, LinkedIn, Twitter, and YouTube.

Photo of Diane Domeyer-Kock

Diane Domeyer-Kock, Executive Director of The Creative Group

Diane Domeyer-Kock is Executive Director of The Creative Group (TCG), a specialized staffing service placing interactive, design, marketing, advertising, and public relations professionals. When she’s not managing operations for TCG’s locations across North America or speaking and Tweeting about career and workplace trends, you can find her on a bike or spending time with her husband, five kids, and grandchildren.

Posted December 28, 2015 by

4 ways to scare away the best job applicants

Melissa Burns photo

Melissa Burns

The people who work for a company are its best asset, without exception, and finding truly, high-quality employees is a rare and precious thing. Yet it is all too easy to scare excellent applicants away without even realizing it – and the best applicants are the first to turn around and look for a place where they will be treated better. So let’s take a look at the main reasons why you may not be attracting the talent you need. (more…)

Posted September 04, 2015 by

How to create a good impression at the job interview?

young candidate having an interview with his employer

Young candidate having an interview with his employer. Photo courtesy of Shutterstock.

There are a number of things that play a significant role in passing a job interview; one of them is your impression. Know that your impression can either get you selected or rejected for a job. Therefore, you must create a good impression of yourself on the recruiters. Follow the guide below to know how to create a good impression at the job interview: (more…)

Posted September 02, 2015 by

5 Reasons Colleges and Universities & Companies Aren’t Converting Prospective Students and Customers

There’s no doubt marketing is an art. But conversion? That’s a science. And science is built on equations.

Formstack tries deciphering the equations that power the science behind our industry. They’ve spent some time trying to identify the perfect A/B testing formula. And their next mission is to solve the great conversion equation.

After running the numbers, reviewing the research – and discarding a few options that played with the sum of coffee and mass quantities of carbohydrates – they came up with what they think is a winning conversion equation:

Bold CTAs + Social Autofill Features – Ungated Content = Conversions.
With this equation in play, marketers can move the needle and create meaningful, value-based conversions for their brand. (more…)

Posted July 29, 2015 by

How Business Majors Can Learn After College

Group of young business students working together on computers in office.

Group of young business students working together on computers in office. Photo courtesy of Shutterstock.

Just because you’ve graduated doesn’t mean that you’re done learning. Throughout your entire life there will be a countless times where you can learn. From learning from experience to learning the hard way, it never really stops. There’s a handful of ways to fine-tune your existing skills and find out new things about today’s ever-evolving business world. Here are four examples of how former business majors can keep engaged throughout their careers. (more…)

Posted July 20, 2015 by

Paper Resumes Are So Last Century: How to Stand Out in the Job Hunt Today With a ‘Not-Com’ Domain

Digital Online Domain Internet Web Hosting Working Concept

Digital online domain internet web hosting working concept. Photo courtesy of Shutterstock.

Competition for jobs and internships can be fierce, especially among millennials. Despite improvement in the job market, the unemployment rate is at 14 percent for 18- to 29-year-olds.

Ouch.

So how do you stand out from this crowded field of job seekers?

Talent and tenacity aside, your digital brand is paramount. Gone are the days of paper resumes and phone calls to prospective employers. It’s all about how you present your resume and portfolio online. (more…)

Posted June 18, 2015 by

Hunting for Your First Job in IT? Here Is How to Land It!

Young engineer business man with thin modern aluminium laptop in network server room

Young engineer business man with thin modern aluminium laptop in network server room. Photo courtesy of Shutterstock.

Although there are tons of open job positions for IT specialists all over the world, that doesn’t mean it’s easy to get your first job in this sector. There are many professionals with better skills, greater experience, and more recommendations that will attract an employer’s attention. How do you get the right people to notice you?

It is hard to get a job of this type with no previous working experience, but you cannot gain the needed experience if no one is willing to give you a job. That’s a paradox we’ll never solve. Don’t despair; there is always hope for everyone with the right set of skills needed for success in this industry. After all, you can attract attention with your own projects, right? Read on; the following tips will teach you how to get that first job in the IT sector. (more…)