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Posted December 19, 2014 by

Modern Career Paths: Achieving Web Analytics Certification

Eshna Verma

Eshna Verma

Analytics is the process of looking at a website’s traffic and conversion numbers and trying to improve and optimize the performance of the site, the traffic flow, and sales. For most website owners, it’s a sideshow to the real concern: sales. Most business owners and webmasters want to know how to get more people to the site and how to get those people to pay for something, be it an affiliate program or a homegrown product or service offering.

But, most business owners and webmasters need an analytics specialist. Is that you? That depends. If you love combing through numbers and optimizing things, it might be. Here’s how to get your web analytics certification. (more…)