ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted February 21, 2016 by

Using social media in college recruiting

Every college recruiter knows that social media is a golden means for reaching today’s college students and recent graduates when recruiting top talent. But not every employer utilizes social media to its full advantage in its college recruiting program.

How can recruiters and talent acquisition professionals partner with their content marketing teams to use social media to drive traffic to their college recruiting pages or websites? How can social media become not just a tool for engagement with college students and recent grads but a true means to an end? How can recruiters use social media to ultimately increase the number of job applications completed on their websites, and in turn, the number of quality candidates hired?

Steven Rothberg, President and Founder of College Recruiter, answers this question directly in this 7-minute video hosted by Bethany Wallace, Content Manager for College Recruiter.


If the video is not playing or displaying properly click here.

College recruiters and talent acquisition leaders need to wade through the pool of social media apps and sites and be selective about how they invest their time and energy. With countless options available, the question recruiters need to ask is which social media sites will truly drive traffic to our website?

Rothberg explains that while Pinterest, Instagram, Snapchat, and a host of other image-based social media sites are engaging for Gen Z students, there isn’t adequate research to suggest that these sites drive significant traffic to companies’ blogs or websites. They are, however, great social media platforms to use for engaging with high school and college students.

Rothberg also discounted LinkedIn as a true social media site. He believes that although it began as a social media site, it evolved into something more like a job board. With 80% of its revenue generated from its talent solutions division, it’s clear that many professional job seekers find value in posting their resumes on LinkedIn and networking professionally through the site.

Twitter can be used to drive traffic to a company’s website, but it can also be used to engage with followers. This is a great tool for college recruiters who want to post their own content, which drives traffic to their blog/website, but simultaneously want to send direct messages to candidates who ask questions or host weekly Twitter chats with college students and applicants. Rothberg mentioned the success College Recruiter has had by hosting two Twitter accounts, promoting its own blog content (which drives traffic to the blog), and interacting with clients and college students/recent grads on Twitter.

Rothberg believes Facebook is less effective; only about 4% of the people who like a company’s Page on Facebook will see the content posted unless the company pays to boost posts and promotes its own Facebook content. If the content is very engaging, and many of its Facebook followers share and like the content, it will be seen and viewed by more followers and promoted more by Facebook.

Lastly, Rothberg discussed the benefits of using YouTube as a social media site and posting videos and webinars. Many times, YouTube is discounted as a social media site because it’s simply viewed as a storehouse for videos. However, today’s college students and recent grads share and view videos frequently. For college recruiters, YouTube can be a great outreach tool. YouTube also allows employers to embed cards, or links, to their own websites, blogs, and other sites.

During the month of March, College Recruiter’s blog will feature multiple articles and videos on using social media in college recruiting. Be sure to follow our blog, subscribe to our YouTube channel, and follow us on LinkedIn, Twitter, and Facebook.

At College Recruiter, we believe every student and recent graduate deserves a great career. We are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to excellent entry-level jobs and internships. Why not let College Recruiter assist you in the recruiting process?

Posted October 16, 2015 by

Office organization ideas to increase productivity [infographic]

 

Students, grads and entry level employees, you need to have an organized place to do your tasks. And now is the time to get into the right habits before your health declines and you slide into a rhythm of low productivity. You don’t need to be a neat freak or wipe down every surface with bleach all day, but having a relatively organized work space does actually affect your productivity. If you’re shuffling between textbooks, laptop, tablet, cell phone, and then can’t find your bus pass when it’s time to go to class, that your mental disorganization will affect you. So it’s time to get organized. Here we offer some office organization ideas to get yourself cleaned up and working more efficiently!  (more…)

Posted July 06, 2015 by

Pursue a Career as an Interior Decorator

A business woman (possibly an interior decorator,designer or architect) looking through swatches (paint color schemes)

A business woman (possibly an interior decorator,designer or architect) looking through swatches (paint color schemes). Photo courtesy of Shutterstock.

Interior décor involves being able to use your imagination, creativity and artistic skills. You also require a dedicated approach to your work and the ability to be well organized. The combination of your creative concepts and the knowledge that you have about the profession makes it possible to help your clients create attractive designs that fulfill their needs. (more…)

Posted April 09, 2015 by

Jump Start Your Personal Brand with Graduation Announcements

Catherine Carol Lott photo

Catherine Carol Lott

As an upcoming or recent graduate, if you’re not already working on your personal brand, now is the time to get started. Why? Because your graduation announcement is the perfect time to broadcast your introduction into the workforce while carving out your professional niche. (more…)

Posted January 16, 2015 by

PR, Marketing, or Journalism: Which Is Right for You?

Business man writing communication concept

Business man writing communication concept. Photo courtesy of Shutterstock.

Although there are many job possibilities for people with communications degrees, most graduates track toward public relations, marketing, or journalism. Each field serves a different purpose and offers a different day-in-the-life, and the pay can vary widely, both for entry-level and advanced jobs.

You don’t have to choose your final career path now. In fact, your school experience and internships will probably guide you in the right direction. However, before you get started with a communications degree program, you should start thinking about which field seems like the best fit for you. (more…)

Posted July 10, 2014 by

Make Online Learning Easier with These Tools

John Reiley (profile picture)

John Reiley

When you are working through online classes- whether for school or for business training- you will need the right tools to help you get through it and get the most out of it. If you are looking for some very useful and user friendly tools and apps for online learning, then you need to consider these tools. Many are free to use or have minimal fees and cost, making them perfect for any student or online learner. Check them out to see what they can do for you and your group! (more…)