ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted January 25, 2016 by

How recruiters should communicate with today’s college students

Today’s college students and recent graduates, members of Generation Y (Millennials) and Generation Z, prefer that recruiters communicate with them on their terms. But what are those terms? How can recruiters and talent acquisition professionals best meet today’s college students where they are?

In this 9-minute video, Steven Rothberg, President and Founder of College Recruiter, offers expert advice and insight into today’s college students’ communication preferences and how employers might best communicate with these candidates on their terms for best results in recruitment efforts.

 


If the video is not playing or displaying properly click here.

 

Since approximately 1/3 of today’s workforce is comprised of Gen Y members, it’s important for recruiters and talent acquisition leaders to understand and adapt to this generation’s learning styles and communication preferences.

It is no longer sufficient for employers to engage with college students and graduates through print media or even websites. Today’s college students and recent grads expect employers to utilize blogs, video, and social media in college recruiting efforts. Rothberg states that, “If a picture is worth a thousand words, a video is worth a thousand pictures.”

In addition to offering practical suggestions for incorporating video into college recruitment efforts, Rothberg also suggests that recruiters consider host virtual career events to conserve time and cost, particularly when recruiting on smaller campuses or in remote locations.

Rothberg places particular emphasis on recruiters’ need to connect with Gen Y candidates by ensuring that their websites and online job applications are compatible with mobile devices. With over 90% of college students using smartphones, it’s imperative that employers maintain mobile compatibility. Technology like responsive design enables companies’ websites to adapt to mobile devices’ screen sizes. This is imperative since mobile devices are linked to about 60% of internet traffic.

Steven Coburn/Shutterstock.com

Steven Coburn/Shutterstock.com

Since many of today’s college students and recent graduates prefer accessing employers’ websites via mobile devices, recruiters must attempt to create mobile-friendly job applications. Rothberg suggests allowing candidates to apply for positions without uploading resumes and asking for resumes later since most of today’s college students and recent graduates apply from mobile devices and don’t keep copies of their resumes on their smartphones. Rothberg also discusses specific ways College Recruiter tailors banner ad campaigns to today’s college students and recent graduates’ communication preferences.

In 10 years, today’s college students and recent graduates will make up 75% of the workforce. For this reason, it’s crucial for recruiters to adapt to today’s technology rather than expecting students and grads to adapt to old-fashioned modes of operation.

At College Recruiter, we believe every student and recent graduate deserves a great career and are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to great careers. Let College Recruiter assist you in the recruiting process.  

 

 

 

 

Posted March 14, 2015 by

Virtual Career Fairs for Recent College Grads and Students

Struggling to engage with top recent grads and students because you just don’t have the resources to visit their campuses over and over and over again? Virtual career events allow employers to engage in real-time with recent grads and students from one-, two-, and four-year colleges and graduate schools anywhere at anytime.

Events can be open so any candidate can register or by invitation only. Most organizations want a virtual career event with one booth and up to 1,000 candidates. For organizations which want separate booths for each of their recruiting teams, College Recruiter can set up a maximum of six booths and up to 2,500 candidates. Either way, we handle the registrations, we train your team in advance, and during the event we provide a technical support team to manage job seeker and recruiter questions.
(more…)

Posted March 14, 2015 by

Virtual Enrollment Fairs for High School and College Students Who Want to Continue Their Education

Struggling to engage with top recent grads and students because your admissions office just doesn’t have the resources to visit their schools over and over and over again? Virtual career enrollment events allow high school, college, and university recent graduates and students to engage in real-time with admissions counselors from one-, two-, and four-year colleges and graduate schools anywhere at anytime.

Events can be open so any candidate can register or by invitation only. Most schools want a virtual enrollment event with one booth and up to 1,000 potential students. For schools which want separate booths for each of their recruiting teams, College Recruiter can set up a maximum of six booths and up to 2,500 candidates. Either way, we handle the registrations, we train your team in advance, and during the event we provide a technical support team to manage candidate and recruiter questions.

(more…)

Posted March 03, 2015 by

Successfully Delivered Virtual Career Fairs

College Recruiter Virtual Career Fair

Many employer, higher education, and other clients of College Recruiter are continually looking for new ways of engaging with recent college graduates and students. They want something that will stand out, be innovative, and allow them to interact with difficult-to-reach young adults in new and innovative ways. Enter our new virtual career fair solution.

Ever been to an on-campus information event where one employer delivers a presentation on their organization and opportunities to a room full of interested candidates? That’s what our virtual career events are like when we set them up with a single booth.

Ever been to a job fair where multiple employers have booths and they either talk with multiple candidates at once or one at a time? That’s what our virtual career events are like when we set them up with multiple booths. (more…)

Posted November 08, 2013 by

Virtual Career Fairs: @RecruitVirtual at #truCollegeRecruiter

Minneapolis, MN – [November 8, 2013] – CollegeRecruiter.com, the leading niche job board for college students searching for internships and recent graduates hunting for entry-level jobs and other career opportunities, is pleased to announce that Mike Vogel of Shaker Recruitment Advertising & Communications will lead a discussion track on Virtual Career Fairs at #truCollegeRecruiter Atlanta and that tickets are now available at www.truCollegeRecruiter.com for our fourth, fifth, and sixth recruiting events for hiring managers, recruiters, and other human resource leaders. (more…)