ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted March 21, 2016 by

Social media showcases job seekers’ skills

Social media symbol courtesy of Shutterstock.com

Arcady/Shutterstock.com

While many college students embrace social media for personal use, it also serves a professional purpose. Using social media websites such as LinkedIn, Facebook, Twitter, and others help job seekers create a brand for themselves based on who they are and what they can offer employers. With recruiters and hiring managers using social media to find job candidates, showcasing relevant skills is important for all job seekers, including college students and recent graduates.

• Create a personal brand – Your personal brand represents who you are and what you have to offer. It is what separates you from everyone else. Recruiters need to know if potential candidates have a brand that fits their company culture.

Lean on LinkedIn – LinkedIn is a networking website for professionals. College students can highlight their skills and areas of expertise, as well as connect on LinkedIn groups based on their career fields. Through connections on the site, you can express their interests in career fields, and learn more about career fields and job opportunities. Another way to show passion for an industry is to write about it. Providing original and unique content demonstrates to recruiters and hiring managers how knowledgeable you are in specific areas.

Use Facebook and Twitter – For job seekers who like keeping up with the latest news in their industries, Facebook and Twitter might interest them. On Facebook, you can participate in groups relevant to your career field and learn more about potential employers who are searching for the best job candidates. On Twitter, while there aren’t groups, you can use hashtags with keywords industry insiders will notice, and stay up-to-date with companies. You can also participate in discussions hosted by companies on Twitter, retweet content posted by companies’ Twitter handles, and reply to Tweets by companies with thoughtful comments to gain positive attention by those employers.

Build an online portfolio – Social media profiles give job seekers an opportunity to build online portfolios. Similar to a resume, job seekers should highlight skills and accomplishments relevant their career fields. Consider including articles, photos, and videos for the portfolio.

More than anything else, hiring managers want to know candidates can do the job. Your school, major, GPA, and class projects help hiring managers determine that, so showcasing your accomplishments with related work experience will give you a big leg up on the competition. Use LinkedIn, Twitter, Instagram, and even Facebook to demonstrate qualifications, as many recruiters will Google candidates’ names if they’re interested in hiring you. Be sure that when recruiters search for you online, they find nothing but positive results.

Need more tips on social media related to your job search? Follow our blog and follow us on Facebook, LinkedIn, Twitter, and YouTube for career tips and motivation.

At College Recruiter, we believe every student and recent grad deserves a great career. We work to create a quality candidate and recruiter experience. Our interactive media solutions connect students and grads to great careers.

Posted January 25, 2016 by

How recruiters should communicate with today’s college students

Today’s college students and recent graduates, members of Generation Y (Millennials) and Generation Z, prefer that recruiters communicate with them on their terms. But what are those terms? How can recruiters and talent acquisition professionals best meet today’s college students where they are?

In this 9-minute video, Steven Rothberg, President and Founder of College Recruiter, offers expert advice and insight into today’s college students’ communication preferences and how employers might best communicate with these candidates on their terms for best results in recruitment efforts.

 


If the video is not playing or displaying properly click here.

 

Since approximately 1/3 of today’s workforce is comprised of Gen Y members, it’s important for recruiters and talent acquisition leaders to understand and adapt to this generation’s learning styles and communication preferences.

It is no longer sufficient for employers to engage with college students and graduates through print media or even websites. Today’s college students and recent grads expect employers to utilize blogs, video, and social media in college recruiting efforts. Rothberg states that, “If a picture is worth a thousand words, a video is worth a thousand pictures.”

In addition to offering practical suggestions for incorporating video into college recruitment efforts, Rothberg also suggests that recruiters consider host virtual career events to conserve time and cost, particularly when recruiting on smaller campuses or in remote locations.

Rothberg places particular emphasis on recruiters’ need to connect with Gen Y candidates by ensuring that their websites and online job applications are compatible with mobile devices. With over 90% of college students using smartphones, it’s imperative that employers maintain mobile compatibility. Technology like responsive design enables companies’ websites to adapt to mobile devices’ screen sizes. This is imperative since mobile devices are linked to about 60% of internet traffic.

Steven Coburn/Shutterstock.com

Steven Coburn/Shutterstock.com

Since many of today’s college students and recent graduates prefer accessing employers’ websites via mobile devices, recruiters must attempt to create mobile-friendly job applications. Rothberg suggests allowing candidates to apply for positions without uploading resumes and asking for resumes later since most of today’s college students and recent graduates apply from mobile devices and don’t keep copies of their resumes on their smartphones. Rothberg also discusses specific ways College Recruiter tailors banner ad campaigns to today’s college students and recent graduates’ communication preferences.

In 10 years, today’s college students and recent graduates will make up 75% of the workforce. For this reason, it’s crucial for recruiters to adapt to today’s technology rather than expecting students and grads to adapt to old-fashioned modes of operation.

At College Recruiter, we believe every student and recent graduate deserves a great career and are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to great careers. Let College Recruiter assist you in the recruiting process.  

 

 

 

 

Posted April 23, 2015 by

Ten Ways to Improve Education through Technology

An IT classroom laptops on the desks and an interactive white board with blank screens to add your own image or text

An IT classroom with laptops on the desks and an interactive white board with blank screens to add your own image or text. Photo courtesy of Shutterstock.

The past twenty five years have seen huge advances in technology. You only need to look at your current mobile phone with all its apps and features, and then compare it to the brick you were carrying around way back then to see the proof.

Disappointingly however, these advances in technology also have a downside. Children of today are now transfixed with all the computer games, the Internet, social media, iPods, and of course their mobile phones. No longer are children inclined to read a book, play outside with their friends or do the kind of activities that children use to do in previous generations. Furthermore the use of calculators and the spell checker on computers has taken away the very basics that are needed to lay the foundations of a good education, namely basic arithmetic and spelling.

Yet in spite of this, there are benefits to be gained through the use of technology in the educational environment. Most households in non third world countries now have access to a computer. This has been the main contributor to improvements in education, and through its use there are many ways to improve education through technology. (more…)

Posted December 08, 2014 by

How a Student Can Earn an Extra Buck in the Internet

Melissa Burns

Melissa Burns

Despite what you see in the movies, students’ lives do not consist entirely of partying, getting wasted and suffering from hangovers afterwards. There are also such things as actual learning and earning some extra money to support yourself through college, with the latter generally being the major concern.

However, the fact that we live in the Internet age makes things a whole lot easier, because it opens up many opportunities to earn decent amounts of cash without wasting a lot of time and getting an official part-time job. You may not only find an opportunity to telecommute, you may start your own small business! Here we will talk about some of these opportunities, allowing you to support yourself without taking a break from your studies. (more…)

Posted December 03, 2014 by

Not Every Employer has the Brand of Google

Highway signpost with Employer Branding wording

Highway signpost with Employer Branding wording. Photo courtesy of Shutterstock.

There are a few companies out there that every candidate knows – Google, Facebook, IBM, Microsoft, and so on.

Then there are the rest of us. Our organizations provide as good of a work environment as the ‘big boys’ – maybe better! But if candidates don’t know who we are, our hiring efforts become more challenging. (more…)

Posted December 02, 2014 by

It’s All about the Candidate Experience

Job application career apply vacancy concepts

Job application career apply vacancy concepts. Photo courtesy of Shutterstock.

Recruiting really begins with the candidate – and that’s why College Recruiter is so passionate about creating an exceptional candidate experience. In order for companies to fill their entry-level and internship positions, they need a reliable flow of quality candidates – day in and day out. (more…)

Posted November 17, 2014 by

How to Effectively Interview with Senior Executives

Ken Sundheim

Ken Sundheim, Chief Executive Officer at KAS Placement Recruiting

Everyone thrives to have more influence at work. They want to become leaders, do something great with the career they are given and be better liked by those around them. Additionally, power translates into more money.

However, prior to obtaining an executive level position, you’ll notice that it’s imperative that you learn to interview with senior management. Despite the task seeming highly intimidating on the surface, effective C-level interviewing can be executed at any age. (more…)

Posted October 28, 2014 by

Mastering The Art of Concentration

Ken Sundheim

Ken Sundheim, Chief Executive Officer at KAS Placement Recruiting

Concentration is an art. It is an art that leads to a more fulfilling life, more meaningful relationships and heightened self-confidence.

Conversely, lack of concentration will generate a less lucrative, less opportunistic and more stressful life. On an overarching basis, it’s best to think of lack of focus as a temporary, surmountable handicap. To overcome any handicap, all that is necessary to do is use more determination and grit and will. Gaining heightened focus is no different; it is a conscious choice that takes work, though rewards those who successfully obtain it. (more…)

Posted July 18, 2014 by

Best Apps for Networking: Bringing You the Best Apps for Play, Business, and Everything In Between

Various social media apps for networking

Various social media apps for networking. Photo courtesy of Shutterstock.

We live in a modern evolving world and all the happening is online. Social and business networking is booming, and new apps are constantly being made. Whether it’s retweeting a video of Mario Goetze scoring the winning goal for Germany in the FIFA World Cup at your friends, to submitting that polished resume online to land the first important job, the internet always knows how to provide. Especially on the go!

We put together a list of our top apps—some more familiar than others—ranging from downright silly sharing with friends, to life changing apps for business: (more…)

Posted July 16, 2014 by

Studying Abroad: Don’t Let Distance Stop You From Sharing Your Experiences

Portrait of a female student in Germany

Portrait of a female student in Germany. Photo courtesy of Shutterstock.

The best part of studying or interning abroad is the experience of visiting a new place. Make the most of this opportunity by traveling to as many places as possible. You may or may not come back to these places, so make sure you record everything about them. Also, part of the fun is in showing off to everyone else . . .

Blog It

A blog is nothing but an online journal. Add text, stories, pictures and notes, and share them with people back home. You could send out emails, but they might get lost in inboxes, and keeping track of them may be a hassle. A blog is free, easy to create and can be customised to your style. (more…)