The latest news, trends and information to help you with your recruiting efforts.

Posted March 09, 2016 by

LinkedIn tip #3: Vanity URL & public profile settings

When searching for jobs and networking online, do you use LinkedIn effectively? Over the next two weeks, College Recruiter is publishing social media expert Chaim Shapiro’s top 10 LinkedIn tips. Today’s tip, tip #3, provides viewers and readers with tips about editing their vanity URLs on LinkedIn and tips for tweaking their public profile settings for optimal success.


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Expert Chaim Shapiro, Assistant Director of Career Services at Touro College and award-winning social media consultant, provides college students, recent graduates, and all job seekers with valuable information about LinkedIn in his video. He advises viewers to edit the vanity URL in LinkedIn immediately after creating a LinkedIn account to reflect their names (or something very similar) to avoid a vanity URL with lots of letters, numbers, and a confusing LinkedIn URL.

Your vanity URL leads people to your public profile page, so it’s important to keep the vanity URL simple. Shapiro also recommends that LinkedIn users take time to select which information they want to share on their public profiles.

For more of Shapiro’s LinkedIn tips, subscribe to College Recruiter’s YouTube channel, follow College Recruiter’s blog, and follow College Recruiter on Facebook, LinkedIn, and Twitter.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.

Posted May 21, 2015 by

How College Students and Job Seekers Can Use LinkedIn to Their Advantage

As college students and job seekers look for employment, they should consider any resources that can boost their chances of success.  In today’s world, social media can play a role in the job search.  LinkedIn is a professional networking website that allows people to present themselves in a professional manner and connect with professionals who can be valuable resources.  If you want to a leg up on the competition, you should learn how to use LinkedIn to your advantage. (more…)

Posted April 14, 2014 by

5 LinkedIn Mistakes that Will Hurt Your Search for Recent Graduate Jobs

Are you searching for recent graduate jobs on LinkedIn?  If so, be sure to avoid five mistakes in the following post that will hurt your search.

If you have a LinkedIn account, you might think you’re all set on the platform used most by recruiters to find both active and passive candidates… But most of of you are not. Statistically speaking, you are making these five mistakes on your profile that make it far more difficult to be found by a potential employer

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Posted December 17, 2012 by

Should My Real Name Be My Domain Name?

CollegeRecruiter.comDoes using your real domain name help or hurt your personal brand?  Learn more in the following post.

For a long time, businesses could be successful by buying a domain name that exactly matched the keywords of what they did. For example, if you owned a keyboard sanitizing service, you would buy something like

Without any extra work, you could occupy a top 5 ranking on Google, easy peasy, thanks to the Exact Match Domain (EMD) loophole in the Google search algorithm.

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Should My Real Name Be My Domain Name?