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The latest news, trends and information to help you with your recruiting efforts.

Posted July 25, 2016 by

10 digital skills to help you land an amazing job

Young photographer at the studio doing some retouching photo by StockUnlimited.com

Photo by StockUnlimited.com

The digital age arrives with many benefits. Our lives are faster, online, and the information is easily accessible at the click of a button. However, you cannot be left behind, and you need to keep up with technology because it might end up replacing you if you don’t. In fact, it’s already happening. Many jobs that have been a staple of society in the past 100 years are slowly being given to automatons.

Those are the jobs that require little social interaction and are based on pure demand or logical thinking. A human employee in simple services can be replaced by a few buttons. We’re moving forward, and many already believe that the younger generation needs to make sure their digital skills are sharp in order to fit into the future. How do you defeat this robotization of services and jobs? Learn to be the one who controls and creates them.

It does not mean you necessarily have to learn how to build robots, but it means that you need to understand what sort of skills and talents future employees expect from you. Digital skills are certainly among them because they will play a major role in shaping the future. Your concern should be to belong among those who participate, instead of those who just watch, and here’s what you should definitely know to land a great job.

1. SEO (Search Engine Optimization)

Even though SEO has been around for quite a while, it’s not known to many who have had no handle in creating or taking care of a website. However, keep in mind that skills using it are required by around 14% of companies in the digital industry, and that number is expected to grow. It’s an essential tool used to optimize a website in order for it to generate traffic and conversation. It’s an imperative skill for many jobs and one that will definitely impress employers in the industry.

2. Coding (HTML5 or JavaScript)

It may sound like a no-brainer, but coding is a major part of web browsing, especially in an age where websites are becoming more interactive. Numerous tech giants have switched to HTML5, dropping previous languages in order to create a better and seamless internet experience. The same applies to JavaScript, which works greatest with animation and making interaction an easy process. They’re tools that will be used in the future and some highly recommended for those interested in the field.

3. PPC (Pay-Per-Click)

In essence, it’s a very simple method that companies are looking for regarding marketing. It implies increasing a specific website’s traffic by buying ads on search engines that make potential customers click on it. However, you need to hone your skills in identifying promising keywords, creating a compelling ad, and measure the results. These will be excellent skills to have if you’re aiming to submit a winning job application at a tech titan in the industry.

4. Analytics

It’s not enough to implement digital strategies. Analytics are crucial and highly sought-after by employers because it means you are comfortable with analyzing and evaluating how those techniques are progressing. You need to be able to compare them constantly with others and provide excellent insight. It’s an incredible skill that will certainly land you a job. Everyone is looking to get better.

5. Android or iOS Development

Smartphones are taking over, and learning either one of these two platforms will look great on your resume. They have tremendous potential for the future because they are not going anywhere. You could find an amazing job if you master at least one of them.

6. PaaS (Platform as a Service)

Cloud software is everywhere, and many believe that they will ultimately become the quintessential platform for companies. PaaS is a tool that will help you develop these web applications that will no longer require customers to download sizeable programs on their hard drives. It’s a builder of accessibility.

7. Personal branding

Through the use of social media, you can create an excellent personal brand that will land you a fantastic job. You only need to learn how to do it. It implies understanding the use of all social media platforms, including Facebook, LinkedIn, websites, blogs, and everything else to create a beneficial image of yourself.

8. Writing online content

Everything is on the internet, and the ability to create quality content is highly sought-after. If you combine it with SEO and a few marketing skills, you could reach for a high-paying digital marketing job. It’s important to know how to flow between platforms, and manage your content for every situation.

9. Web design and creating websites

There are numerous tools out there to use, and mastering a majority of them will certainly make you desired on the job market. All you need is a bit of coding, tremendous amounts of creativity, and the patience to actually learn all the tools. Everyone and everything needs a website. Be the one who creates them, and you will be needed as well.

10. Image and video editing

Online digital media is in full force, so there will always be a need for someone who has extensive skills of image and video editing. Be it for advertising, marketing, or basically any industry, these are very valuable skills to learn. They look impressive on your resume, and every company needs someone with these abilities. If you truly want to impress them, grab the Adobe collection and master it.

We have moved fast into the future, and our steps need to be quick in order to keep up. Basic knowledge of Microsoft Office is now not something employers require, but something they expect. Focus on the most advanced tools that will set you apart from the crowd of millennials still stuck behind technology.

Want more information about how to integrate technology into your career? Visit our blog and follow us on LinkedIn, Facebook, Twitter, and YouTube.

Amanda Wilks, guest writer

Amanda Wilks, guest writer

Amanda Wilks is a digital marketing intern and a part-time writer, passionate about social media and personal branding. She loves helping individuals create unique online identities and achieve their much-desired professional acclaim.

Posted February 21, 2016 by

Using social media in college recruiting

Every college recruiter knows that social media is a golden means for reaching today’s college students and recent graduates when recruiting top talent. But not every employer utilizes social media to its full advantage in its college recruiting program.

How can recruiters and talent acquisition professionals partner with their content marketing teams to use social media to drive traffic to their college recruiting pages or websites? How can social media become not just a tool for engagement with college students and recent grads but a true means to an end? How can recruiters use social media to ultimately increase the number of job applications completed on their websites, and in turn, the number of quality candidates hired?

Steven Rothberg, President and Founder of College Recruiter, answers this question directly in this 7-minute video hosted by Bethany Wallace, Content Manager for College Recruiter.


If the video is not playing or displaying properly click here.

College recruiters and talent acquisition leaders need to wade through the pool of social media apps and sites and be selective about how they invest their time and energy. With countless options available, the question recruiters need to ask is which social media sites will truly drive traffic to our website?

Rothberg explains that while Pinterest, Instagram, Snapchat, and a host of other image-based social media sites are engaging for Gen Z students, there isn’t adequate research to suggest that these sites drive significant traffic to companies’ blogs or websites. They are, however, great social media platforms to use for engaging with high school and college students.

Rothberg also discounted LinkedIn as a true social media site. He believes that although it began as a social media site, it evolved into something more like a job board. With 80% of its revenue generated from its talent solutions division, it’s clear that many professional job seekers find value in posting their resumes on LinkedIn and networking professionally through the site.

Twitter can be used to drive traffic to a company’s website, but it can also be used to engage with followers. This is a great tool for college recruiters who want to post their own content, which drives traffic to their blog/website, but simultaneously want to send direct messages to candidates who ask questions or host weekly Twitter chats with college students and applicants. Rothberg mentioned the success College Recruiter has had by hosting two Twitter accounts, promoting its own blog content (which drives traffic to the blog), and interacting with clients and college students/recent grads on Twitter.

Rothberg believes Facebook is less effective; only about 4% of the people who like a company’s Page on Facebook will see the content posted unless the company pays to boost posts and promotes its own Facebook content. If the content is very engaging, and many of its Facebook followers share and like the content, it will be seen and viewed by more followers and promoted more by Facebook.

Lastly, Rothberg discussed the benefits of using YouTube as a social media site and posting videos and webinars. Many times, YouTube is discounted as a social media site because it’s simply viewed as a storehouse for videos. However, today’s college students and recent grads share and view videos frequently. For college recruiters, YouTube can be a great outreach tool. YouTube also allows employers to embed cards, or links, to their own websites, blogs, and other sites.

During the month of March, College Recruiter’s blog will feature multiple articles and videos on using social media in college recruiting. Be sure to follow our blog, subscribe to our YouTube channel, and follow us on LinkedIn, Twitter, and Facebook.

At College Recruiter, we believe every student and recent graduate deserves a great career. We are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to excellent entry-level jobs and internships. Why not let College Recruiter assist you in the recruiting process?

Posted December 26, 2014 by

How to Shape a Career as a Reseller in Digital Signage Retail

A digital OPEN 24 HOURS sign with orange glow for use as a store sign or design element

A digital OPEN 24 HOURS sign with orange glow for use as a store sign or design element. Photo courtesy of Shutterstock.

Are you yet to decide which career will be perfect for you? Some are opting for the booming field of web development while some are interested in graphic design. If you wish to take up a different profession; how about prepping up for a career as a digital signage reseller in retail? There is a huge demand of digital signage in retail business as it has several superb benefits. As a reseller you will be selling the products or services of a company to another organization and this is indeed, a big way of obtaining a high profit for your business. If you decide to become a digital signage reseller specializing in retail business, good revenue will never stop pouring in for your business. If you are new to the concept of digital signage reseller in retail business, the following discussion will help you get a grip on this subject. (more…)

Posted December 19, 2014 by

Modern Career Paths: Achieving Web Analytics Certification

Eshna Verma

Eshna Verma

Analytics is the process of looking at a website’s traffic and conversion numbers and trying to improve and optimize the performance of the site, the traffic flow, and sales. For most website owners, it’s a sideshow to the real concern: sales. Most business owners and webmasters want to know how to get more people to the site and how to get those people to pay for something, be it an affiliate program or a homegrown product or service offering.

But, most business owners and webmasters need an analytics specialist. Is that you? That depends. If you love combing through numbers and optimizing things, it might be. Here’s how to get your web analytics certification. (more…)

Posted November 24, 2014 by

What is the best way to get traffic to your college startup?

Melissa Burns

Melissa Burns

Website creation and development are only the first few steps towards a successful online business. A great opportunity for a college startup is eCommerce which means that you will be selling products through an online store. In order to establish a foothold in the eCommerce industry, you need to utilize strategies and techniques that will effectively emote your brand, along with products and services, to a wide range of consumers.

As you have an online platform, you gain the opportunity of expanding your horizons by catering to a wide audience altogether.

One powerful way of building authority as well as ensuring the profitability of your business is through link building. By integrating relevant links into the content, a business will surely be a few steps away from its goal of becoming the leader in its chosen industry. (more…)

Posted August 22, 2014 by

3 Proactive Ways for Boosting Up Business Performance

Performance written in red around other related words on a chalkboard

Performance written in red around other related words on a chalkboard. Photo courtesy of Shutterstock.

Today, every manager and owner looks for successful marketing strategies to boost up their business performance. But many managers and owners fail to take their business performance to higher stages. In fact, a recent survey proves that the nowadays success rate of new business is below 50%. According to the survey, there are two major reasons behind this:

• Lack of marketing strategies for building new market and rising business revenue

• No implementation of technological tools that is vital for business growth (more…)

Posted May 28, 2014 by

Internship Finder, 5 New Opportunities to Consider

If you are an internship finder looking for some new opportunities to consider, check out five here in the following post.

Featured: Featured We’ve got brand NEW internships for you to apply for today!1. Editorial Intern for DC Modern Luxury Mag2. Web Designer for Five by Five3. Traffic Operations Intern for Digital Trends4. Research Intern for Fresh Charities5. Intern for Savvy Media

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Posted March 13, 2014 by

Are You a College Recruiter Who Finds Honor in Your Work?

Whether you’re a college recruiter who is looking for prospective students for your school or job candidates for your company, ask yourself if you believe what you do is honorable.  Learn more in the following post.

He asked me what I did for a living and I told him that I was one of the owners of College Recruiter. He didn’t pretend that he knew all about it so that was cool. He did ask how many people used it and I told him about our traffic…

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Posted July 03, 2013 by

You’re Hired! 5 Tips for Day One at Your Entry Level Job

You may not be sure about what to expect on the first day at an entry level job.  However, you can get ahead of the game in order to make a good impression.  Learn five tips on how to do so in the following post.

If you’ve never had a real job before, you may be nervous before your first day of work at an entry-level job. Some university graduates are often unsure how to behave in an office setting and are worried about making a…

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5 Tips for Your First Day of Work at an Entry-Level Job : Non-Stop Jobs

Posted May 16, 2013 by

What Entry Level Job Seekers Should Know Heading into the Workforce

The following post offers career advice for entry level job seekers as they enter the workforce.

When you’re just starting out—whether it’s as a college grad, a job seeker or the founder of your own business—it can be hard to know what steps to take. How do you make big (and little) decisions? What should you focus on? How do you handle the day-to-day stress? Thankfully, we’re not blazing

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Career Advice for Young Professionals from Successful Go-Getters