ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted July 19, 2012 by

58% Experience Road Rage Commuting To or From Work

An irritated young man driving a vehicle is expressing his road rage.

An irritated young man driving a vehicle is expressing his road rage. Photo courtesy of Shutterstock.

A new study shows workers may have more than heavy traffic to contend with on their way to work. Fifty-eight percent of workers who drive to work said they experience road rage at times while traveling to and from the office, similar to findings in 2006 when the study was last conducted. Nearly one-in-ten workers (9 percent) who drive to work have gotten into a fight with another commuter. The study was conducted online by Harris Interactive© from May 14, 2012 to June 4, 2012 and included more than 3,800 workers nationwide.

The vast majority of workers (83 percent) said they typically drive to work and, of those, 12 percent reported they took a job with a longer commute during or post-recession. While incidents of road rage are more prevalent among those with lengthy commutes, workers with short trips to their jobs aren’t immune. Thirty-seven percent of workers with commutes of less than five minutes said they experience road rage from time to time. The same goes for 54 percent of workers with commutes of less than ten minutes.

Gender and Age Comparisons

Women were more apt to feel road age – 61 percent compared to 56 percent of men. In terms of age groups, workers ages 25 to 34 were the most likely to experience road at 68 percent while workers 55 and older were the least likely to experience it at 47 percent. (more…)

Posted August 28, 2010 by

Video: Taking Your Recruiting Message Mobile: Why, How, and When

I had the pleasure of delivering this 75 minute presentation a couple of months ago in San Diego, California at the Society for Human Resource Management (SHRM) 2010 annual conference. The description of the presentation was as follows:

Learn why your organization needs to have a mobile recruitment marketing strategy and how best to implement it so you can recruit the candidates you need and stay within your budget.

Virtually every member of Gen Y and about 90 percent of Gen X’ers and Baby Boomers care enough about only one electronic device to carry it with them virtually everywhere they go: their cell phones. If your organization’s web site and recruiting message are not fully accessible to your most sought after candidates on their mobiles then those candidates will end up becoming employees of your competitors. In this highly interactive and humorous presentation, learn why your organization needs to have a mobile recruitment marketing strategy and how best to implement it so you can recruit the candidates you need and stay within your budget.

Posted March 18, 2009 by

Tech Savvy Recruiters Use SMS to Connect With Desired Candidates

Today’s world is becoming increasingly technologically driven and fast paced. Everywhere you look you can see young people with their heads down, staring at 3×2 inch screens, their thumbs punching with fury at the little keys on their cell phones. They are engaging in an increasingly popular means of communicating: SMS or text messaging.
One of the benefits exclusive to text messaging, rather than email, is the ability to reach a person almost immediately, as most people have their cell phones on them and are ready to answer all day, any day! SMS messaging is a quick and efficient way of keeping in touch with friends and family and even handling business. In fact, employers have begun to catch on and are even using text messaging for recruitment of entry level job and internship candidates. After all, what better way is there to reach today’s generation of graduating college students?
This has proven to be an excellent way for employers to reach out to prospective employees, and start a working relationship. As many companies have begun using SMS recruitment, they have learned that this can be very effective when used in conjunction with other recruitment methods such as: on-campus job fairs, online job postings, and on-campus interviews. The important thing to remember about SMS recruitment, is that it is meant to be a means of starting the communication between employers and prospective employees or interns. It will still be necessary for job seekers to submit their resumes online and set up interviews either by telephone, or the traditional face-to-face contact. While SMS recruitment has proven to work for many companies and organizations, it is important to remember that the purpose is to simply generate awareness about your company and its opportunities for college students and recent grads, not replace other traditional means of interacting with prospective applicants.
Article authored by a freelance writer

Posted March 17, 2009 by

Want to Reach More Candidates Faster? Try Text Messages.

Recruiters are always looking for effective ways of recruiting. The best recruitment method is the one that offers both effectiveness and low cost. By effectiveness I mean the recruitment information should be delivered to as many relevant people as possible. And by low cost I mean the method should cost as little as possible. Historically recruiters have used newspaper, TV and the Internet as their methods, each with its own advantages and disadvantages; however, the major underlying reasons for using these methods are their degree of pervasiveness. When people read more newspapers than other media, newspaper is the most effective way of recruitment. When people spend more time accessing the Internet than reading newspapers and watching TV, Internet becomes the most effective way.
Today, most people use mobile phones every day, and mobile communications is becoming an essential part of everyday life. Naturally, the use of mobile phones should be incorporated into the recruiter’s plan, and recruitment based on mobile phones should be considered seriously as an alternative to traditional recruitment methods. There are different ways to use mobile phones for recruitment, and the text messaging is a relatively new way and has high potential to become the new frontier where effective recruitment is conducted. Whether you are looking for internship or entry level job candidates or senior job candidates, text messaging can help you achieve the goal effectively and inexpensively.
There are several advantages with using text messaging for recruitment.

  • First, the cost is less. Today’s major mobile carriers all have certain flat-rate texting plans. With a flat fee, you can send unlimited text messages.
  • Second, the response rate of using text messages is generally higher than using other means such as emails.
  • Third, it is typically more effective in the sense that the receivers are more likely to pay attention to the information received.

The major disadvantage associated with this new method is the concern that most mobile users treat their mobile phones as a means to communicate with close friends and family members. When receiving advertisement-like information, they tend to be annoyed. To address such concerns, appropriate filtering and classification techniques need to be applied both on the sender and receiver sides.
Article written by a freelance writer