ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted July 25, 2016 by

10 digital skills to help you land an amazing job

Young photographer at the studio doing some retouching photo by StockUnlimited.com

Photo by StockUnlimited.com

The digital age arrives with many benefits. Our lives are faster, online, and the information is easily accessible at the click of a button. However, you cannot be left behind, and you need to keep up with technology because it might end up replacing you if you don’t. In fact, it’s already happening. Many jobs that have been a staple of society in the past 100 years are slowly being given to automatons.

Those are the jobs that require little social interaction and are based on pure demand or logical thinking. A human employee in simple services can be replaced by a few buttons. We’re moving forward, and many already believe that the younger generation needs to make sure their digital skills are sharp in order to fit into the future. How do you defeat this robotization of services and jobs? Learn to be the one who controls and creates them.

It does not mean you necessarily have to learn how to build robots, but it means that you need to understand what sort of skills and talents future employees expect from you. Digital skills are certainly among them because they will play a major role in shaping the future. Your concern should be to belong among those who participate, instead of those who just watch, and here’s what you should definitely know to land a great job.

1. SEO (Search Engine Optimization)

Even though SEO has been around for quite a while, it’s not known to many who have had no handle in creating or taking care of a website. However, keep in mind that skills using it are required by around 14% of companies in the digital industry, and that number is expected to grow. It’s an essential tool used to optimize a website in order for it to generate traffic and conversation. It’s an imperative skill for many jobs and one that will definitely impress employers in the industry.

2. Coding (HTML5 or JavaScript)

It may sound like a no-brainer, but coding is a major part of web browsing, especially in an age where websites are becoming more interactive. Numerous tech giants have switched to HTML5, dropping previous languages in order to create a better and seamless internet experience. The same applies to JavaScript, which works greatest with animation and making interaction an easy process. They’re tools that will be used in the future and some highly recommended for those interested in the field.

3. PPC (Pay-Per-Click)

In essence, it’s a very simple method that companies are looking for regarding marketing. It implies increasing a specific website’s traffic by buying ads on search engines that make potential customers click on it. However, you need to hone your skills in identifying promising keywords, creating a compelling ad, and measure the results. These will be excellent skills to have if you’re aiming to submit a winning job application at a tech titan in the industry.

4. Analytics

It’s not enough to implement digital strategies. Analytics are crucial and highly sought-after by employers because it means you are comfortable with analyzing and evaluating how those techniques are progressing. You need to be able to compare them constantly with others and provide excellent insight. It’s an incredible skill that will certainly land you a job. Everyone is looking to get better.

5. Android or iOS Development

Smartphones are taking over, and learning either one of these two platforms will look great on your resume. They have tremendous potential for the future because they are not going anywhere. You could find an amazing job if you master at least one of them.

6. PaaS (Platform as a Service)

Cloud software is everywhere, and many believe that they will ultimately become the quintessential platform for companies. PaaS is a tool that will help you develop these web applications that will no longer require customers to download sizeable programs on their hard drives. It’s a builder of accessibility.

7. Personal branding

Through the use of social media, you can create an excellent personal brand that will land you a fantastic job. You only need to learn how to do it. It implies understanding the use of all social media platforms, including Facebook, LinkedIn, websites, blogs, and everything else to create a beneficial image of yourself.

8. Writing online content

Everything is on the internet, and the ability to create quality content is highly sought-after. If you combine it with SEO and a few marketing skills, you could reach for a high-paying digital marketing job. It’s important to know how to flow between platforms, and manage your content for every situation.

9. Web design and creating websites

There are numerous tools out there to use, and mastering a majority of them will certainly make you desired on the job market. All you need is a bit of coding, tremendous amounts of creativity, and the patience to actually learn all the tools. Everyone and everything needs a website. Be the one who creates them, and you will be needed as well.

10. Image and video editing

Online digital media is in full force, so there will always be a need for someone who has extensive skills of image and video editing. Be it for advertising, marketing, or basically any industry, these are very valuable skills to learn. They look impressive on your resume, and every company needs someone with these abilities. If you truly want to impress them, grab the Adobe collection and master it.

We have moved fast into the future, and our steps need to be quick in order to keep up. Basic knowledge of Microsoft Office is now not something employers require, but something they expect. Focus on the most advanced tools that will set you apart from the crowd of millennials still stuck behind technology.

Want more information about how to integrate technology into your career? Visit our blog and follow us on LinkedIn, Facebook, Twitter, and YouTube.

Amanda Wilks, guest writer

Amanda Wilks, guest writer

Amanda Wilks is a digital marketing intern and a part-time writer, passionate about social media and personal branding. She loves helping individuals create unique online identities and achieve their much-desired professional acclaim.

Posted May 06, 2016 by

Working for a startup after college

Startup business people working at modern office courtesy of Shutterstock.com

dotshock/Shutterstock.com

Everyone is nervous heading into their last year of college (except for those going to grad school, that is). It’s time recent graduates prove to themselves, and probably to their parents, that all of this was worth it; they can get entry-level jobs, get out on their own, support themselves, and start on a career path. It is probably their family’s hope that grads will conduct their job search seriously, and look at companies/organizations that promise a bright future. They’ve attended their first job fair, passed out their resumes, spoken with corporate recruiters, and some seemed interested. But something doesn’t “feel” right in their gut. There’s no excitement about all of this.

As recent graduates reflect on why they lack excitement, their minds go to the concept of a “corporate” environment with everyone playing their roles, a pretty large bureaucracy, policies, set work hours; “a single cog in a very large machine you will be,” as Yoda would say. Then there’s the office politics grads studied about in those business courses. Somehow, it doesn’t seem right. They’re thinking about their future success, which doesn’t include what the “big boys” offer. Recent grads need to look elsewhere.

Graduates need to consider working for a startup. Now their parents and some of their friends might think they’re a bit nuts. There’s no job security, as 50% of all startups fail within five years, and then where will they be? Mom may be wringing her hands. However, this isn’t their parents’ world anymore, and there are large advantages to taking this path right now in their lives when they have no obligations other than to themselves.

Flexibility and continuous learning

Most start-ups do not have “pigeon-hole” jobs. They will demand everyone pitch in when and where it is needed. Graduates may have a “job title,” but that will not mean a great deal. They’ll have a skill others may not, but they will be required to learn everyone’s job and everyone will be required to learn some of their job. This environment means continuous learning.

What’s the other great thing? Grads will be forced out of their “comfort zone” into exciting challenges; things can change on a dime, and they will need to change with them. If graduates really enjoy risks and challenges, they’ll love it.

Discover new talents

With all of the emphasis on pitching in, group decision-making, and problem-solving, recent grads may find they have creative talents and current skills they never knew or nurtured. They will be far more well-rounded in what they know and what they can do.

Learn how to budget

Pay is generally not the best for those who join startups. In fact, no one joins a startup for the salary. Graduates will often have to continue living like poor students, but they know how to do it. They’ll stretch those dollars, shop at thrift stores, and eat Ramen noodles sometimes. So what? Grads will also learn how to budget and be frugal.

Business people cheering with arms raised courtesy of Shutterstock.com

pikselstock/Shutterstock.com

Work with passionate people

Enthusiasm is contagious, and that is one of the great things about startups. Everyone comes to work excited about the day and their projects. Everyone shares in each other’s successes (and pumps each other up when there are failures). Grads, too, will be excited about getting up every morning and getting to work; many people in the corporate world would love to have that feeling.

Learn entrepreneurship

Forecasters predict small businesses will be more a wave of the future than large corporations. Why? First, corporations continue to expand globally and set up headquarters in other countries. Second, people no longer trust large corporations like they used to. These giants have taken big tumbles in recent years and no longer provide job security to their employees. It is the small business that is trending now. Working for a startup gives employees valuable experience in becoming small business owners at some point, if they should choose to head in that direction.

Push through failure

Most startups have their failures. The good ones with resilient employees move forward, learning from the failure but never losing the enthusiasm for what they are doing. It’s good to experience failure when young; it is a wonderful teacher. If that startup goes “belly up,” think of all the lessons employees have learned in the meantime.

Potentially invest or be given a stake

A lot of startups value their original people, and founders will give those people a stake in the company. Many people became millionaires because they started out with Steve Jobs, Bill Gates, or Mark Zuckerberg. Having a stake in a company at a young age is a great thing.

Love the Culture

Flexible hours are a big plus. Value is not based upon the number of hours worked. It is based on what employees produce. They may work several 18 hour-long days, only to sleep in late for several days after that and only put in four hours or so.

Dress is a big factor for many job seekers. If they love a jeans and flip-flop environment, taking their dogs to work, letting their hair grow, or sporting a tattoo, they will find the startup environment is where they want to be.

Choosing the right startup

Startups come in all different stages of development. Choosing one should be based on job seekers’ level of risk tolerance, their investigation of the founder(s), and their passions for the product(s) or services being developed. Nothing is carved in stone; if one idea doesn’t work out, there are many others to try.

Need career advice as a recent graduate? Go to our blog and follow us on Facebook, LinkedIn, Twitter, and YouTube.

Rick Riddle, guest writer

Rick Riddle, guest writer

Rick Riddle is passionate about the self-development process and wants to share his experience with more people via his articles. He believes self-sufficiency and discipline lead to great results. Follow him on Twitter.

Posted April 25, 2016 by

10 best websites for resume building

Resume with pen and a computer courtesy of Shutterstock.com

maga/Shutterstock.com

The resume writing process is perhaps the most important part of your job search. Regardless of experience level, current position, or amazing random talents, you won’t be considered for jobs unless you first create attention grabbing resumes. The following websites are fantastic places to build killer resumes that will get you noticed!

1. CV Maker

CV Maker lets job seekers create custom resumes online for free. The website features a wide variety of templates to choose from, as well as a super, simple interface for collecting information on experience and skills. The site is approved by The New York Times, The Huffington Post, and Mashable.

2. Kick Resume

Endorsed by Forbes, Business Insider, and Yahoo!, Kick Resume allows job seekers to create beautiful resumes and cover letters. All of the templates are created by designers, and the styles are colorful and attractive. The site is free with unlimited downloads.

3. Online CV Generator

Online CV Generator lets job seekers design their own custom resumes with an easy, step-by-step, fill in the blank questionnaire. The website claims they can create resumes in less than five minutes, but in reality it will likely take closer to 10-15 minutes, unless job seekers are recent grads with no experience to add into the algorithm.

4. Papers Gear

With Papers Gear, job seekers can either order custom resumes written by professional writers, or they can hire them to edit or proofread their resumes before submitting them to potential employers. The writers can also help job seekers format their resumes.

5. Visual CV

Visual CV is a resume creation website that lets job seekers sign in via LinkedIn. The site can import all of their data from LinkedIn, so they don’t have to go through the sometimes tedious process of adding all of their job histories. The site has a wide collection of templates to choose from. Unlike other sites, the templates are divided by profession. So, engineers will have different template recommendations than consultants.

6. Ask Petersen Resume Writing Service

When applying for jobs, job seekers might learn they need multiple versions of their resumes. Instead of spending valuable time rewriting resumes over and over, they could hire an essay writing service to do that for them. Ask Petersen offers up reviews of the top custom writing sites so job seekers can find the best option for their resumes.

7. Visualize.me

Visualize.me is very different from other resume creation websites because it allows job seekers to create infographic resumes. Instead of a boring list of accomplishments, they can create a mind map for their past.

8. Essays Capital

Essays Capital is a custom writing service for students and professionals. In addition to resumes, they also write essays and cover letters. Hire them to create a resume for you or to edit and format your existing resume.

9. Represent

Represent offers many of the same options as other resume creation websites, but it also automatically formats your resume for mobile devices as necessary. So, no matter where potential employers decide to open the file, they’ll be able to view it easily.

10. Resume Bucket

What makes Resume Bucket stand out from the other websites is once job seekers create their resumes, they can apply for jobs directly from the website.

The days of fending for yourself when creating a resume are over. Today, job seekers have a plethora of resources at their fingertips. These 10 websites are wonderful places to start when they write their resumes. Be sure to choose the one that is best for your particular skill set and career path. Good luck!

Do you need some resume help for your job search? Get a free resume critique at College Recruiter. Also, visit our blog and follow us on Facebook, LinkedIn, Twitter, and YouTube.

Anna Olinger, guest writer

Anna Olinger, guest writer

Anna Olinger is a freelance content manager from Washington, DC. For more tips on content marketing, writing, and social media, follow Anna on Twitter and Linkedin.

Posted December 17, 2015 by

6 tips for making the most of your college career center

a sign at cambridge university marking the location of the careers advice centre in cambridge

A sign at Cambridge University marking the location of the Careers Advice Centre in Cambridge. Photo courtesy of Shutterstock.

Have you ever set foot in your college career center? Were you even aware that your college has a career center? You may have walked by its door a few times, but like most students you’ve probably never gone in – and that’s a terrible waste of a very valuable resource. The experienced staff is there to guide and help students towards the careers of their dreams. Make use of their expertise – that’s what they’re paid for!

It’s never too early to call the career center for help and advice. Here are six tips to make the most of your career center. (more…)

Posted October 05, 2015 by

Lack of focus on inclusion leads to retention problems in the workplace

Diversity in the workplace offers unique perspectives and ideas to help a business succeed. Just because diversity exists doesn’t mean inclusion does. If employees believe they are not treated fairly and can’t contribute to a company, they will work somewhere else. Employers who emphasize diversity should also remember to actively focus on inclusion.

To help explore these issues, College Recruiter recently hosted a College Recruiting Bootcamp on LGBT and other diversity hiring issues on Tuesday, September 29, at the Twilio headquarters in San Francisco.

College Recruiter has been publishing the opinions from a number of talent acquisition and recruiting leaders about why and how employers should diversify their workforces. Steve Humerickhouse, Executive Director of the Forum on Workplace Inclusion at Opus College of Business, explains the types of problems which can exist in a diverse workforce setting which doesn’t emphasize inclusion. (more…)

Posted September 14, 2015 by

Diverse Teams Lead to Best Work

In the workplace, employers want to get the most out of their employees. Establishing a diverse and inclusive workforce helps achieve this goal. Workers with innovative ideas and perspectives help companies obtain new clients and customers.

To help explore these issues, College Recruiter is hosting a College Recruiting Bootcamp on LGBT and other diversity hiring issues on Tuesday, September 29th at the Twilio headquarters in San Francisco. Join us.

Prior to that event, we’ll publish the opinions from a number of talent acquisition and recruiting leaders about why and how employers should diversify their workforces. In today’s article, Patricia Rossman of BASF Corporation discusses the importance of building a diverse and inclusive workforce. (more…)

Posted September 09, 2015 by

The Benefits Diversity Bring to the Workplace

Have you considered establishing a more diverse workforce in your company? If the answer is yes, you have probably done your homework on the value diversity has in the workplace. If not, you may want to do some research. Employers who hire diverse candidates not only demonstrate open-mindedness, but they also understand the benefits diverse candidates can offer a business.

To help explore these issues, College Recruiter is hosting a College Recruiting Bootcamp on LGBT and other diversity hiring issues on Tuesday, September 29th at the Twilio headquarters in San Francisco. Join us.

Prior to that event, we’ll publish the opinions from a number of talent acquisition and recruiting leaders about why and how employers should diversify their workforces. In today’s article, Beth Zoller discusses the benefits XpertHR believes there are to having a diverse workforce. (more…)

Posted October 07, 2014 by

How Parents Can Help New Grads Find a Job

Robin Ryan

Robin Ryan

The economy is not the only thing preventing this year’s new grad from landing a job. Parents often offer poor advice and the wrong job search strategies that can derail their son or daughter without meaning to. Suggesting that they just “get a foot in the door” or “go after ANY job because that’s a great company” is way out of touch with what is actually USEFUL advice to launch a new career and begin the road to promotions and personal satisfaction. (more…)

Posted September 25, 2014 by

Want a promotion? 5 Tips to Move Your Career Ahead

Robin Ryan

Robin Ryan

“People lack initiative” says this Senior HR director sitting across from me. “They come to me and say ‘what do I need to do next to get promoted?’ It seems so obvious to me and yet they can’t see the opportunities in front of their faces.'”

Is she talking about you? Do you just expect your boss or HR to lead the way? You must take the lead in managing your own career. Managers and mentors can advise you but the real work starts with you. Here are 5 ways to move yourself and your career forward. (more…)

Posted August 26, 2014 by

Three things interviewers might expect you to do…

Jane Sunley

Jane Sunley, CEO of Purple Cubed

With 9.7 million unemployed people within the United States, and the number of people aged between 16 and 24 out of work increasing by 2 million in the last quarter*, the jobs market is a challenging place to be for job seekers.

Not only is there the difficulty of securing the first stage interview, more and more employers are using rigorous selection and / or assessment procedures to select the right candidate for the role – they want the best. And this presents you with additional hurdles to jump. (more…)