ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted July 31, 2018 by

Talent acquisition in health care: 7 skills to recruit for and planning a future workforce

 

Where is talent missing in health care, and how can recruiters identify that talent? How can health care talent acquisition leaders plan their workforce to successfully compete and provide great patient care? We got into these questions with Janine Truitt, Chief Innovations Officer at Talent Think Innovations, and with Pam Baker, founder of Journeous. Collectively, Truitt and Baker spent about 30 years in health care and pharmaceuticals, including in HR and TA. They each provided unique insight into how to fill talent shortages, what kind of talent is needed, how to imagine the future of the health care workforce, and how recruiters can survive in this industry.

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Posted July 26, 2018 by

[white paper] Skills gap? A deeper look at your job ads can help identify more qualified candidates

 

Our latest white paper is specifically for recruiting and talent acquisition leaders who are struggling to attract enough qualified candidates. We teamed up with LiveCareer and combed through their recent 2018 Skills Gap Report. Our hope is that the tips here help you revise your job ads with a fresh lens, and ultimately help you land more of the right candidates faster. (more…)

Posted July 24, 2018 by

Building an internship program at an innovative company

 

What does an innovative company do to recruit and retain interns? I had the pleasure of speaking with Mario Portugal, Head of Recruitment at Beyond Limits, a leading developer of advanced artificial intelligence (AI) solutions. They built some strategic elements into their internship program that help them recruit the right talent and retain that talent into the future, all while allowing other employees to benefit from what the intern team has to offer.

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Posted July 20, 2018 by

A data-driven university selection approach: You can too!

 

At Micron Technology, Dmitry Zhmurkin uses a fantastic method for basing their university relations decisions on data. Zhmurkin is their University Relations Program Manager, and his method helps them decide whether to visit a campus and work with career services, or whether to recruit virtually. College Recruiter’s president and founder Steven Rothberg recently spoke with him about his methodology and said that Zhmurkin “just greatly improved the college recruiting practices at probably dozens, maybe hundreds of organizations.”

Want to know the secret formula? Below we summarize Zhmurkin’s presentation, including a description of his methodology. (more…)

Posted June 07, 2018 by

What qualities and skills should your university relations team possess?

 

When talent acquisition leaders select their own recruitment team members who will fill their organization’s entry-level roles, what kind of people should they look for? Specifically, given generational changes and changes to HR technology, do you know what qualities will serve your college or campus recruiters best? I spoke with Paula Harvey, who is VP of Human Resources at Schulte Building Systems. In addition to championing strategic, fun, and global HR, she is Board Director at the SHRM Foundation, and was selected to be an official SHRM 2018 blogger. She gave her insight into what makes a great university relations recruiter.  (more…)

Posted May 31, 2018 by

Recruitment marketing strategies for college students and grads

 

“It’s an increasingly tough marketplace out there on both sides, and that customer understanding can go a long way for the company’s recruiting and all these applicants who want to land a great place to be.” That is from Nancie Ruder, owner of Noetic Consultants, a marketing consulting firm that specializes in brand strategy, research and training. Ruder will speak at SHRM 2018, presenting “Unlocking Marketing Strategy to Optimize Recruitment.” I spoke with Ruder to get her insight into effective recruitment marketing to college students and recent grads. We chatted about measuring success, what Gen Z wants, and non-traditional student recruitment. Here are the takeaways from our conversation. (more…)

Posted May 24, 2018 by

Gen Z Talent: Understand Them to Recruit Them [white paper]

 

All of your college recruitment, from now until 2033, will be tapping Gen Z talent. To say that Gen Z will change the workforce is an understatement. At College Recruiter, where we are this close to entry-level talent and swim in the pool of TA trends, we think this generation will transform your workforce.

Gen Z, born after 2000 (some say as early as 1995) will make up 20% of workforce by 2020. We have learned a lot about what makes Gen Z different and how you can recruit them. We teamed up with Door of Clubs to tap into current insights and bring you a white paper full of real tips for recruiters, employment branding specialists and HR leaders.

Read the full white paper to understand how to shift your entry-level recruitment to attract Gen Z candidates

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Posted May 22, 2018 by

The hard decisions to make when your recruitment marketing campaign didn’t produce the results you wanted

Do the metrics from your recruitment marketing campaign tell a story of success? Maybe you’re not sure what might indicate success. I invited Katrina Kibben to speak with me and share her insight into helping organizations reach their recruitment marketing goals. Kibben is Recruitment Marketing Consultant at Three Ears Media, and she is also an official SHRM 2018 blogger. She has a fantastic and realistic philosophy on recruitment marketing. She shared some stories about employers she’s seen succeed and others who struggled to find enough of the right candidates.  (more…)

Posted May 07, 2018 by

Storytelling can help employers compete for entry-level talent

 

Employers have the potential to stand out to college talent by leveraging storytelling. At SHRM 2018, Alfredo Castro and Mardely Vega will present “Strategic Storytelling: Engaging New Talents in a Global Workplace!” I spoke with Vega, Sodexo’s VP of Human Resources for Latin America, and Castro, President at MOT Training and Development, to discuss how business storytelling can change an organization’s approach to recruiting.

“Humans are not so good with lists,” says Castro. If I tell you five steps or five topics that you have to memorize, we don’t get that. But if I tell you a story where we can combine those steps, you’ll be engaged.”

Castro’s background is in engineering so he appreciates procedures. However, he was shocked to find that different people who read the same procedure would react and behave differently. That led him to the psychology of storytelling. Many leaders can use storytelling, he says, to deliver their direction and not just rely on logical procedures or instructions. (more…)

Posted April 19, 2018 by

Succession planning should include development of entry-level talent: Interview with Kelly Renz

 

Succession planning often focuses on executive roles only, but as Kelly Renz of The Novo Group says, “that’s missing the boat.” I caught up with Renz, who is CEO of The Novo Group, where they believe better people means better business. She claims to be a non-conformist when it comes to business practices and she’ll be a speaker at SHRM 2018, presenting “Demystifying Succession Planning: It’s Easier Than You Think!” She insists that succession planning is not rocket science and has great insight into the importance of developing your entry-level talent.

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