ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted March 29, 2016 by

How to brand yourself on social media

There’s a whole lot of buzz right now about how important it is to brand yourself on social media. Should you create a separate personal and professional brand? Should you invite employers to connect with you on social media, or keep all social media accounts strictly private, adding only friends and family to connect with you? Should you boycott social media altogether?

Whoa there, Tiger. Before you go rogue on us and refuse to interact with the world from this day forward, let’s take a step back and consider a balanced approach to branding.

Today’s Tuesday Tip offers tips on how to brand yourself on social media.


If the video is not playing or displaying properly click here.

1) Be consistent.

Consistency is king in relationship building. Why? Most people—healthy people—enjoy knowing what to expect from others; that makes them feel safe, comfortable, and relaxed. If people can typically expect you to behave in the same manner, with few exceptions, and your behavior is polite, courteous, and kind, people will enjoy being around you. They will most likely want to be around you in the future and accept your requests for appointments, phone calls, and other interactions. It’s important to brand yourself as someone who is consistent.

On the other hand, if you behave in an inconsistent manner—even on social media—and your comments run the gamut from thoughtful and kind to harsh and critical, your contacts/friends online may begin to shy away from interacting with you. Even if you have much to offer by way of expertise, you might find that your acquaintances are less likely to respond to your comments and invitations if you don’t behave in a consistent manner.

Remember the analogy used in the video embedded in this article of Madonna and Britney Spears. Madonna maintained a consistent marketing message or brand out of the gate. Her fans (and haters) knew what to expect from her from day one. This was never true of Britney Spears (or Miley Cyrus, for that matter). Deep down, most people really like knowing what to expect of others, particularly those we have relationships with.

2)  Be kind.

Golden rule, people. Simply treat others as you want to be treated, or as my career mentor Samantha Hartley says, and as I mentioned in a recent Tuesday Tip video, “as offline, so online.” Treat others well face-to-face (with kindness, courtesy, politeness, encouragement, positivity, humor, etc.). Interactions on social media should be no different, right? When you brand yourself on social media, ensure that you leave people with a positive feeling after they interact with you.

3) Be strategic.

Be strategic when you brand yourself. Put some thought into choosing what you post because it matters; it can affect your employment opportunities.

Who are you on your best day? Are you reliable, caring, outgoing, considerate, and on time? This is the best you to portray on social media. This is how to brand yourself on social media.

If you have difficulty figuring out who you are in terms of your career path and how to brand yourself, you’re not alone. Branding yourself is a lifelong process; you simply get started while you’re in college, and you continue working on it throughout your career. If you need help determining how to word your headline on LinkedIn, sections of your resume, or even where you’re heading in terms of your career path, visit with your career services specialists on campus. Take free career assessments on campus. It’s never too late!

For more tips on using social media in your job search, follow our blog and subscribe to our YouTube channel. Follow us on LinkedIn, Facebook, and Twitter.

Posted March 22, 2016 by

How to use social media to engage with employers

How can college students and recent graduates use social media to engage online with potential employers (recruiters and talent acquisition professionals) during the job search process?

In this 5-minute video, Bethany Wallace, Content Manager for College Recruiter, provides tips and information for students and grads about how to maximize connections with employers while searching for jobs and networking online.


If the video is not playing or displaying properly click here.

A study by Aberdeen found that 73% of 18-34 year-olds found their last job through social networking. Social media is truly valuable, not just for use in your personal life, but for professional use as well. 94% of employers admit to searching for candidates on social media before inviting them in for a face-to-face interview.

Clearly social media matters.

According to a Career Crossroads study, you’re 10 times more likely to land a job if your job application is accompanied by an employee referral.

Knowing the right people matters. But how can you obtain an employee referral if you don’t already personally know someone working within the company? By connecting with employers via social media!

First, do an advanced search on LinkedIn to identify employees within the company, particularly those who live in your preferred region, and invite them to connect with you on LinkedIn.

Next, visit the company’s website to see which social media sites the company hosts. Follow the company online, not just to check for job postings, but also to engage with recruiters and hiring managers who post LinkedIn discussions and host Twitter chats.

One way to brand yourself to potential employers on social media is to comment on social media discussions in a thoughtful, meaningful manner. Do not engage in discussions hosted by employers in a hostile, rude manner, even if you feel passionate about the topic; remember to keep online conversation polite and courteous at all times. This isn’t Reddit or your personal text thread.

Do make it a point to share your expertise in subject matter when applicable. This brands you as a subject matter expert. While it’s great to compliment people, or make bland comments like, “Love it!” or “I agree,” these comments are never memorable.

Comments that provoke further, deeper discussion are memorable. Comments with embedded links to other great content are memorable. Insightful, appropriate comments demonstrating experience and expertise are memorable.

If you never comment and simply read threads, you will not be remembered; you must participate in order to stand out from the hundreds (or thousands) of job applicants vying for positions.

To learn more about how to use social media to your advantage in your job search, follow our blog, subscribe to our YouTube channel, and follow us on LinkedIn, Twitter, and Facebook.