ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted April 23, 2014 by

Serving the Student-Customer

Happy female student working on a laptop

Happy female student working on a laptop. Photo courtesy of Shutterstock.

A funny thing happened on the way to the student services office during the first week of classes. The long winding line of students had disappeared, replaced by small groups and individuals contentedly tapping away on their mobile devices.

Campuses today are serving a tech-savvy, always connected generation of students that is increasingly empowered to learn and communicate in a non-traditional way – on their own time using their own devices.  This culture of anytime, anywhere communication, with its accompanying expectation of a real-time response, is a challenge that higher education institutions across the country, including the The Wharton School of the University of Pennsylvania, have met using an array of strategies. (more…)

Posted April 18, 2013 by

Targeting Gen Y with Social Media

Social media can be an influential resource when it comes to student recruitment, according to the following post.

Targeting Gen Y with Social Media. Universities and colleges continue to expand their use of social media. This should be no surprise since the …

Link:

Targeting Gen Y with Social Media | Genius <b>Recruiter</b>

Posted December 19, 2012 by

How to improve the productivity of international recruiting trips

CollegeRecruiter.comFor colleges and universities participating in international recruiting trips to find students, the following post has information to help them make the most of these outings.

Travel to international markets and personal outreach to students and parents is an important element of student recruitment. No different than in your home recruitment activities, the personal touch can be a critical starting point of a relationship and a future enrollment.

From:

How to improve the productivity of international recruiting trips

Posted December 14, 2012 by

Navigating new challenges in graduate student recruitment

CollegeRecruiter.comGraduate student enrollment has recently become a challenge for institutions of higher education.  Find out what they can do to improve enrollment in the following post.

Anyone working in graduate recruitment was probably not surprised by the latest annual enrollment report from the Council of Graduate Schools (CGS). For the second consecutive year, CGS reported a decline in new graduate students in 2011 after almost a decade of steady growth. Even with applications up, many graduate programs are finding that prospective students are not enrolling as predictably as in the recent past.

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Navigating new challenges in graduate student recruitment

Posted December 06, 2012 by

My baby, the marketer

CollegeRecruiter.comWhen recruiting students, do colleges and universities only use an adult perspective?  If so, they may need to reconsider and learn some marketing lessons from children, according to the following post.

Having a new baby at home has led to a change in my reading habits. I never thought I would spend my time studying infant sleep patterns, best performing bottle warmers, or the finer differences between identical-looking car seats.

Brian Millar’s article “5 Things Toddlers Can Teach You About Marketing” seemed like a great opportunity to read outside the infant literary spectrum, but not too far.

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My baby, the marketer

Posted December 06, 2012 by

Have Passport, Will Travel: International Recruitment Tours

CollegeRecruiter.comHow should colleges and universities approach traveling when recruiting students from around the world?  The following post offers suggestions for determining the appropriate travel company when taking international recruitment tours.

As a former admission counselor I have firsthand experience with the benefits of traveling to recruit prospective students. Having the ability to meet students on the road is priceless. Well, not exactly priceless, as there’s always a fee for travel and incidentals and often a very high cost to taking the show on the road. Determining the best recruitment travel plan is a fundamental part of the admission counselor’s responsibilities.

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Have Passport, Will Travel: International Recruitment Tours

Posted November 30, 2012 by

E-mail marketing and landing pages for college student recruitment

CollegeRecruiter.comOne way colleges and universities may be able to improve their student recruitment process is by better understanding e-mail marketing and landing pages.  Learn more about these topics in the following post.

When I conduct workshops with college marketing and recruiting staff on the topic of e-mail marketing in higher education, I often lead with this question: “What’s the single most important job of an e-mail message?”

Frequent responses include “to get new students,” “to inform,” or “to get someone to apply.” More often than not, folks in the room are surprised when I share my answer: The most important role of an e-mail message is to get someone to click out of it as soon as possible.

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E-mail marketing and landing pages for college student recruitment

Posted November 21, 2012 by

Are you listening to podcasts on International Student Enrollment

CollegeRecruiter.comFor colleges and universities looking to increase student enrollment, they may be able to get some new ideas through podcasts.  The following post provides information which could help these institutions achieve this goal.

Listening to podcasts has been productive for my own professional development. I am using audio podcasts during my commute and travel time to stay up-to-date on relevant topics and important publications. I looked around and could not find anything relevant with a focus on international student enrollment and international marketing for universities. As a result, we will launch a monthly podcast series addressing larger strategic issues, country-specific information, partner and vendor information and hands-on practical recruitment questions.

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Are you listening to podcasts on International Student Enrollment

Posted November 21, 2012 by

How to Encourage Chinese students to Participate in Orientation?

CollegeRecruiter.comHere is some advice for college recruiters who want to encourage Chinese students to participate in orientation.

Orientation is an important part of setting up, integrating and preparing international students for their new living and academic environments. We have heard questions and frustration about students missing orientation at the beginning of the semester. We’d like to give a few suggestions on how to encourage greater participation.

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How to Encourage Chinese students to Participate in Orientation?

Posted November 21, 2012 by

Is your social media strategy focused on the channels that matter?

CollegeRecruiter.comWith so many young people involved with social media today, it may be wise for college recruiters to use the method for attracting prospective students to their schools.  The following post offers recruiters information on how they can benefit from recruiting with social media.

This graphic shows the relative percentage of college-bound high school students that say they use various social media channels. Facebook, YouTube, and Twitter are the top three. Less than 10% of students say they use Pinterest, Tumblr, or StumbleUpon.

Click on image to enlarge.

The graphic above shows the percentage of prospective students who are currently using each of the seven most popular social media sites, based on a national poll of 2,000 college-bound high school students conducted in the spring of 2012. The 2012 E-Recruiting Practices Report from Noel-Levitz compares these numbers to the social media practices that campuses report using, revealing some significant differences. (For more information on the use of social media by prospective college students, download the 2012 E-Expectations Report.)

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Is your social media strategy focused on the channels that matter?