The latest news, trends and information to help you with your recruiting efforts.

Posted May 07, 2018 by

Storytelling can help employers compete for entry-level talent


Employers have the potential to stand out to college talent by leveraging storytelling. At SHRM 2018, Alfredo Castro and Mardely Vega will present “Strategic Storytelling: Engaging New Talents in a Global Workplace!” I spoke with Vega, Sodexo’s VP of Human Resources for Latin America, and Castro, President at MOT Training and Development, to discuss how business storytelling can change an organization’s approach to recruiting.

“Humans are not so good with lists,” says Castro. If I tell you five steps or five topics that you have to memorize, we don’t get that. But if I tell you a story where we can combine those steps, you’ll be engaged.”

Castro’s background is in engineering so he appreciates procedures. However, he was shocked to find that different people who read the same procedure would react and behave differently. That led him to the psychology of storytelling. Many leaders can use storytelling, he says, to deliver their direction and not just rely on logical procedures or instructions. (more…)

Posted December 27, 2012 by

How to Make Your Dream Career a Reality

CollegeRecruiter.comIt is probably true that every person would love to begin his or her career in their dream job.  The reality is you may not, but that does not mean you won’t get it eventually.  The following post offers tips to make your dream career come true.

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Sitting in class each semester, it’s easy to imagine what your dream job looks like. You’re in the midst of learning all sorts of great things about your career options and gaining the knowledge and specialized skills you’ll need to succeed. Unfortunately, enthusiasm can sometimes lead to an inflated view of what to expect after graduation.

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How to Make Your Dream Career a Reality

Posted August 31, 2010 by

Employers Should Promote Rather Than Hide Their Recruitment Videos

If a picture is worth 1,000 words, how many pictures is a video worth? Probably 1,000 so that means that a video is worth 1,000,000 words. If a typical job posting ad is about 500 words, that would mean that a recruitment video is worth about about 2,000 job posting ads. We can quibble over the exact numbers, but I think that few would argue that a recruitment video is going to be far, far more powerful that a job posting ad. So why is it that so few employers seem to push their videos out as far and as wide as they can?

You’d think that employers who sometimes spend hundreds but far more often spend thousands or even tens of thousands of dollars on their recruitment videos would want as many candidates to see them as possible, but some employers seem to feel that their recruitment videos should be well kept secrets. I won’t name the employer but think major contractor to the U.S. federal government. They hire hundreds of highly skilled college students and recent graduates a year. I went to their web site this weekend to see if they had recruitment videos targeted to students and graduates and they had a bunch. I tried to grab the embed code for the videos so that I could then copy that code, click over to our site, and in a minute or two have those videos running on our site. But the videos running on the employer’s web site had no sharing mechanism. You couldn’t even send a link out through Facebook, Twitter, or any other social media sites.

I then hopped over to YouTube and pulled up the employer’s channel, which is where all of their videos are housed. They had dozens of videos, many of which were targeted at their customers and other such stakeholders but a number of which were targeted at potential employees. Those videos were easily shareable on social media sites but they had disabled the embed feature so you couldn’t copy the embed code and paste it onto your web page and have the videos run for free on your site. I was really shocked. Why wouldn’t they want their recruitment videos running on other sites? What’s wrong with a little free publicity? re-launched a month ago and part of the new site re-design makes it very, very easy for employers or others to upload their recruitment videos. Those videos are then accessible to everyone who uses How much do we charge? Nothing. We could charge hundreds or even thousands of dollars and it would still be worthwhile to our clients to upload their videos but we made the decision to give away a lot of nickels like this because we know that more and better videos means more and better content means more and better candidates means more and better employer clients means more and better videos.

Want a couple of examples of employers who understand that posting their videos on and other sites helps their recruiting efforts? Look no further than our friends at Sodexo and Nestle Purina. Want another example? Upload your recruitment videos and then post a comment below. Hint, hint.