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The latest news, trends and information to help you with your recruiting efforts.

Posted April 28, 2016 by

Google before interviewing job candidates

Homepage of Google.com courtesy of Shutterstock.com

Grisha Bruev/Shutterstock.com

Before requesting job candidates for interviews these days, recruiters and hiring managers are doing their homework. Thanks to Google, employers can learn more about potential employees on social media and elsewhere and decide whether or not candidates fit their company culture. The practice of Googling candidates is becoming more common. Joel Passen, Head of Marketing at Newton Software, Inc., says this practice is now normal and not just a trend.

 

“In the fourth quarter of 2014, we surveyed 350 corporate recruiters. These are recruiters at US-based, small and medium-sized businesses. We found 67% of these respondents do indeed Google search their applicants before making contact or a decision on whether or not to interview applicants. Our hunch was “Googling” applicants was more than just a trend; it’s become the new normal way to gather tidbits of social proof before engaging with job seekers. We found the pervasiveness of Googling job seekers so strong that we actually added a feature to our applicant tracking system to allow users to Google a candidate with one click. As such, Googling candidates during the early stages of the applicant lifecycle has become a feature!”

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Joel Passen, Head of Marketing at Newton Software

Joel Passen, Head of Marketing at Newton Software

For nearly a decade, Joel Passen spent his days in the belly of the beast as a corporate recruiting leader where he consistently drove change. Passionate about the intersection of technology and talent, Joel co-founded Newton Software, a technology company developing cloud-based recruiting solutions for small and medium-sized employers, where he serves as the Head of Marketing. In addition to his responsibilities at Newton Software, which was acquired by Paycor in 2015, Joel actively serves as an Advisory Board Member for two growing companies in the talent acquisition industry.

Posted July 11, 2014 by

College Graduates, How Social Media Can Provide Proof in Your Search for Jobs

As college graduates search for jobs using social media, they should understand how these sites can provide proof to employers of them as ideal job candidates.  Learn more in the following post.

Are you as passionate as your resume says about your profession or craft? Are you as positive as you hope and as likeable you’d like? Without knowing you, your digital footprint – your public profiles and online activities as reviewed potential employers – often best demonstrates who you really are. Recruiters refer to this online process as

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Posted August 08, 2013 by

How to Write a Persuasive Job Posting Ad

Peter Weddle

Peter Weddle of Weddle’s

Guest Post by Peter Weddle

In his 2006 book Influence, Robert Cialdini identified six sources of persuasion. They are involuntary responses that come from deep within our psyche. While all can play a role in recruitment, one is particularly important in today’s hyper-social environment. Psychologists call it “social proof,” our predisposition to follow the lead of those we know and trust.

It’s no secret that the War for Talent has morphed into a battle for the best talent. And, it’s also no secret that the best talent have attributes and characteristics that are different from everybody else.

First, they are almost always employed. In order to recruit them, therefore, we have to convince them to do the one thing we humans most hate to do: change. We have to convince them to go from the devil they know (their current employer, boss and commute) to the devil they don’t know (a new employer, a different boss and a strange commute). (more…)