ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted July 01, 2016 by

4 beautiful truths of networking

Networking is an essential skill we must all hone in life. It is a trait that takes practice and patience. Due to the variety of different personality types, networking does come more naturally to some rather than others. So with a few tips and practice, anyone can learn to network in a more effective manner. In this short video, college student Macie Brooke Edgewater shares four beautiful truths of networking to help anyone become a little more comfortable with networking.


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  1. In social networking, always be your authentic self. We all have certain traits that are uniquely us that can contribute to building a repertoire. If you have a tendency toward joking around people, use that natural skill to your advantage, and make them laugh. Let your new contact see the side of you that can adapt to the conversation. If you tend to have a more serious approach, exposing that side of your personality up front, will give your new relationship a solid foundation to build upon, as well.
  2. Kindness goes a long way. Be kind to everyone you meet. A smile, a nod, a simple hello can be a potentially fantastic start to a brand new relationship. Yes, some of us are a bit introverted, but getting out of your comfort zone and practicing these simple greetings will help you practice and it will also open up the door for more opportunities to socialize. Make the effort to be outgoing. It becomes easier over time.
  3. Make sure you listen to the conversation you’re participating in. People truly enjoy telling their story, so let them.
  4. When you find yourself at a loss for words, or shyness kicks in, ask one of four questions to get the conversation flowing again. Who, where, what, and why can start an entirely new conversation. Never get offended. If you find that you have made a new contact and they have not responded to your last effort to converse, do not take it personally. We are a very busy society, and we must remember that other people’s time is just as valuable as our own.

Need more networking tips? Visit our blog and follow us on LinkedIn, Facebook, Twitter, and YouTube. 

Macie Brooke Edgewater is a psychology major at UACCB and is currently pursuing her degree in order to work as a high school counselor. She enjoys the outdoors, reading, writing, training dogs, and music of the metal persuasion. Concerts are a favorite pastime. She is well versed in many trades but especially enjoys interviewing bands.

Posted April 04, 2016 by

Using social media in your job search

Photo of Pinterest, Twitter, Facebook, Google+, Linkedin, Whatsapp, and Instagram homepage on a monitor screen courtesy of Shutterstock.com

Gil C/Shutterstock.com

College students and recent graduates who are passionate about social networking should consider finding internships or entry-level jobs via social media. In order to secure one of these opportunities, they must know what it takes to get one. Diane Domeyer-Kock, Executive Director of The Creative Group, shares tips college students and recent grads should apply when searching for jobs and internships via social media.

“Competing for a social media internship or an entry-level job can be difficult because many candidates are on a level playing field; they haven’t yet acquired the skills or work experience that will make them stand out. But there are steps college students and recent grads can take to increase their chances of landing an internship or job:

Start the search early. Research companies of interest, work with your university career center, scour job boards, and reach out to members of personal and professional networks to uncover leads well before the school year ends.

Get marketing materials in order. Nail down your personal brand and apply it consistently across all channels, including your resume, social media profiles, and portfolio or website. Consider the look, feel, and content.

Polish your online presence. A strong digital presence consistent with other promotional tools can be a big career asset, attracting the attention of prospective employers. Make sure the information posted online showcases your expertise, passion for social media, and ability to communicate effectively. That means pushing out interesting content and engaging with contacts consistently.

Demonstrate strong social skills. Work teams communicate in many different ways today: via email, instant messaging, social media, conference calls, and in-person meetings. Show you know how to collaborate effectively and professionally both online and off.”

Looking for more information on social media for your job search? Check out our blog and learn more on Facebook, LinkedIn, Twitter, and YouTube.

Photo of Diane Domeyer-Kock

Diane Domeyer-Kock, Executive Director of The Creative Group

Diane Domeyer-Kock is Executive Director of The Creative Group (TCG), a specialized staffing service placing interactive, design, marketing, advertising, and public relations professionals. When she’s not managing operations for TCG’s locations across North America or speaking and Tweeting about career and workplace trends, you can find her on a bike or spending time with her husband, five kids, and grandchildren.

Posted April 01, 2016 by

Using LinkedIn and Twitter for college recruiting

Social media icons Linkedin, Twitter, etc. on smartphone screen close up courtesy of Shutterstock.com

quka/Shutterstock.com

Social media can be a valuable tool in college recruiting. With many college students and recent graduates on social media, college recruiters could find the best job candidates and learn more about them. LinkedIn and Twitter are two social networking websites that benefit recruiters. Amera Fattah, Owner and Chief Executive Officer of Eventistry, discusses both sites from a recruiter’s perspective and offers advice to college students and recent grads.

“LinkedIn continues to be the top social media platform to recruit college graduates. We are surprised how many recent graduates aren’t jumping on this platform until graduation time, and that’s usually after they learn how hard it is to find good employers to work for. We recommend graduates set up their LinkedIn profiles about two years before graduation. On their profiles, graduates should note they’re seeking internships and also when they are graduating. Many recruiting firms and people working in talent acquisition in corporations will connect with recent grads and bookmark for them later.

Another common way good recruiters pickup candidate leads is on Twitter. This is usually done through content marketing, where a piece of content is put in front of the target market. Sometimes, we add a job posting on Twitter or an article such as “millennial resume mistakes,” and we pick up many leads from recent graduates seeking employment. New graduates need to keep their heads on a swivel; on social media they are going to find opportunities flashing by their faces even when they’re not looking. Ultimately, this is really how social media works when attracting college graduates for this generation. Grads may be following the Yelp \ Talia Jane trend on Twitter and then see a job posting roll through their feeds, so pay attention.”

Want more advice on using social media for college recruiting? Follow our blog to learn more about the best practices in college recruiting and follow us on LinkedIn, YouTube, Twitter, and Facebook.

Amera Fattah, Owner and Chief Executive Officer of Eventistry

Amera Fattah, Owner and Chief Executive Officer of Eventistry

Amera Fattah is the Owner and Chief Executive Officer of Eventistry – a Metro Detroit event and creative services company. A graduate of Oakland University, she achieved her Bachelors of Arts in Communication and Public Relations with a concentration in biology. She began her career in marketing and media relations and has worked across multiple industries ranging from non-profit organizations, medical technology, real estate, and career services. She is also a board member of the The Art Experience, a non-profit organization dedicated to art therapy of underprivileged and special needs people. Amera is an avid social media specialist and has a passion for marketing, media relations, and creative services with a history of diverse work experiences and focus on millennial entrepreneurship.

Posted March 22, 2016 by

How to use social media to engage with employers

How can college students and recent graduates use social media to engage online with potential employers (recruiters and talent acquisition professionals) during the job search process?

In this 5-minute video, Bethany Wallace, Content Manager for College Recruiter, provides tips and information for students and grads about how to maximize connections with employers while searching for jobs and networking online.


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A study by Aberdeen found that 73% of 18-34 year-olds found their last job through social networking. Social media is truly valuable, not just for use in your personal life, but for professional use as well. 94% of employers admit to searching for candidates on social media before inviting them in for a face-to-face interview.

Clearly social media matters.

According to a Career Crossroads study, you’re 10 times more likely to land a job if your job application is accompanied by an employee referral.

Knowing the right people matters. But how can you obtain an employee referral if you don’t already personally know someone working within the company? By connecting with employers via social media!

First, do an advanced search on LinkedIn to identify employees within the company, particularly those who live in your preferred region, and invite them to connect with you on LinkedIn.

Next, visit the company’s website to see which social media sites the company hosts. Follow the company online, not just to check for job postings, but also to engage with recruiters and hiring managers who post LinkedIn discussions and host Twitter chats.

One way to brand yourself to potential employers on social media is to comment on social media discussions in a thoughtful, meaningful manner. Do not engage in discussions hosted by employers in a hostile, rude manner, even if you feel passionate about the topic; remember to keep online conversation polite and courteous at all times. This isn’t Reddit or your personal text thread.

Do make it a point to share your expertise in subject matter when applicable. This brands you as a subject matter expert. While it’s great to compliment people, or make bland comments like, “Love it!” or “I agree,” these comments are never memorable.

Comments that provoke further, deeper discussion are memorable. Comments with embedded links to other great content are memorable. Insightful, appropriate comments demonstrating experience and expertise are memorable.

If you never comment and simply read threads, you will not be remembered; you must participate in order to stand out from the hundreds (or thousands) of job applicants vying for positions.

To learn more about how to use social media to your advantage in your job search, follow our blog, subscribe to our YouTube channel, and follow us on LinkedIn, Twitter, and Facebook.

Posted March 10, 2016 by

LinkedIn tip #4: Contact information

To share or not to share contact information on LinkedIn?

This video and article will answer that question.

Whether you’re a new LinkedIn user or a pro, expert Chaim Shapiro, Assistant Director of Career Services at Touro College and award-winning social media consultant, will help you improve your LinkedIn profile. This short video and article is part 4 in a 10-part series, Top 10 LinkedIn tips with Chaim Shapiro, for college students, recent graduates, and job seekers who want to improve their LinkedIn profiles while searching for jobs and networking online.

This video, hosted by College Recruiter’s Content Manager Bethany Wallace, provides an overview of options for sharing various pieces of personal contact information on LinkedIn.


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Shapiro emphasizes the importance of providing basic contact information on LinkedIn when job searching and networking online. For example, job seekers might want to provide their email addresses or even phone numbers but not their mailing addresses for privacy purposes. Shapiro also encourages job seekers to share links to other websites, including personal websites and Twitter accounts, to maximize social networking opportunities and business opportunities.

Shapiro believes it’s a good idea to include adequate contact information. Contact information is visible to your connections and is viewable in your summary on LinkedIn (which can be included on your public profile). If recruiters and talent acquisition professionals search for you on LinkedIn, they can easily contact you without having to pay to send you an InMail message through LinkedIn if your email address or other contact information is viewable and readily available on LinkedIn.

For more of Chaim Shapiro’s top 10 LinkedIn tips, subscribe to College Recruiter’s YouTube channel, follow College Recruiter’s blog, and follow College Recruiter on Facebook, LinkedIn, and Twitter.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.

Posted January 29, 2016 by

Preparing for the corporate world – A guide for college students

Photo of Barney Whistance

Barney Whistance, guest writer

As graduation draws near, anxiety along with trepidation of getting a decent job seems to take over. Why not save yourself from impending doom by being prepared beforehand and present yourself in the best possible manner for recruiters to hire you? Opportunities are endless, but it is up to you how you avail them. We hope to guide you to pave your career path and minimize the imminent danger lingering around the horizon of not doing justice to your years of academics and hard work. Formulating an effective job search strategy will bring you in close proximity to recruiters, searching ardently for a potential candidate and increase your chances of getting hired. (more…)

Posted July 29, 2015 by

4 Ways Shy Students can Network

Education concept - students communicating and laughing at school

Education concept – students communicating and laughing at school. Photo courtesy of Shutterstock.

It seems that an increasing number of outgoing students get their first job through connections; however, this leaves shy students with a lot of anxiety. Some young people are just naturally shy while others need time to blossom into the expert networker they will become. Regardless of the situation, current college students and new grads who are on the shy side can still learn to network successfully with a few modifications that will make the experience less nerve-racking. Once students have overcome their social networking fears, they may find themselves in a world where jobs are easier to obtain and references are plentiful. (more…)

Posted April 09, 2015 by

Screening Candidates via Social Media

Social media isolated over a white background - 3D text

Social media isolated over a white background – 3D text. Photo courtesy of Shutterstock.

Social media is an extra weapon of recruiters to screen candidates. It would be hasty not to take advantage of this effective opportunity which is free, despite the fact that it is a bit time consuming. Social media is an effective device. At the point when employers recruit and interview candidates, social media can give significant information to help hiring professionals make their decisions. It’s vital however to choose if the reward is more prominent than the risk, and if so take measures to decrease the risks involved. (more…)

Posted April 03, 2015 by

5 Social Media Mistakes that Could Damage Your Career

Happy young woman looking up of Hand drawn illustration of social media sign and symbol doodles

Happy young woman looking up of hand drawn illustration of social media sign and symbol doodles. Photo courtesy of Shutterstock.

By now you probably already know that your next employer will peak into your amazing, oh-so-cool Facebook, LinkedIn, or Twitter profile to check you out (I don’t mean this in the wrong way).

Oh, what,you didn’t know? Go ahead and have a look at Career Builder’s 2013 research results based on the topic. According to a sample of more 2,100 hiring managers and recruiters, 2 in 5 (exactly 39%) companies used social media to research candidates and find information that would help them decide on hiring the candidate or not.

So, before you tweet, share, or comment on anything that makes you look like someone on the farthest opposite end of “decent” or “professional”, take necessary caution! (more…)

Posted March 18, 2015 by

What Employers Notice About Job Seekers on Social Media

Are you on social media?  If the answer is yes, you know how convenient a tool it is for expressing yourself to anyone.  However, if you are a job seeker, you must be extra careful about your form of expression.  Remember, your family and friends are not the only ones watching you on social media.  These days, employers and recruiters are also paying attention to what you post, and their first impression of you can make or break your chances of employment.  So, what do employers notice on these social networking websites?  Let’s find out. (more…)