March 08, 2017 by Guest writers from KRT Marketing
Many employers have embraced recruitment marketing across social media. Here we’d like to share best practices and answer common questions.
If college students don’t use Facebook as much anymore, should employers even consider branding on Facebook to reach millennials?
According to Fluent – a customer acquisition platform – in 2016, 41% of millennials use Facebook every day*. That generation was part of the days when you had to sign up with Facebook using your college email address. While the use of Facebook has since changed, millennials are using it to keep in touch with friends and family, as well as receive news.
The organic reach of brands on Facebook has been reduced dramatically. Nowadays, you have to “pay if you want to play.” Therefore, companies have to allocate a budget to advertise on this platform. Even though organic reach is almost nonexistent, a company should post regularly (2-3 times a week) when advertising. Here is why:
If your company is sponsoring posts (ads) and candidates click on these posts, they are sent to a landing page outside of Facebook. But candidates can still visit your company’s Facebook page. If that’s the case, your page has to grab the visitor’s attention. If there is no sign of recent content or content of value, the visitor will not likely take interest in the ad or your company.
One great thing about advertising on Facebook is how granular companies can target candidates. You can focus on certain universities, majors, graduation date and more. It’s easy and relatively inexpensive to brand your company as an employer to the most relevant audience.
*Note: That same study shared that the older millennial generation (ages 25-34) use Facebook most in comparison to the younger millennials (ages 18-24).
Where else should companies invest in social media marketing?
Facebook may not be the best channel to use for recruitment if you’re not paying to play, but Instagram and Snapchat are two channels that can support your efforts to reach college students and millennials. These social networks can assist with attracting these candidates because both are all about the visuals. Leverage them for your employer branding efforts and tell your company’s story through videos and photos, but don’t forget about Snapchat Geo-Filters.
September 21, 2016 by Harry Rothberg
By Ted Bauer, contributing author to College Recruiter
This headline from October 2015 in Harvard Business Review says it all: “Firms are wasting millions recruiting on only a few college campuses.”
We’ve seen this for years, especially among the EPS companies across investment banks, management consulting firms, and law firms. There are “target” campuses and then there’s “everyone else.” While you might get some amazingly high-quality people (good!), overall the process has a lot of waste, financially and in terms of potential burnout for your recruiting team.
There’s a better way. Ever seen the stat that it took 35 years to construct the federal highway system, but Facebook reached 500 million users in six years? It’s an obvious stat, sure — but it speaks to the amazing power of digital to both connect and scale.
No matter how you approach digital vs. in-person, your goal should be to maximize your ROI from your college recruiting efforts. To do that, you might need to move around some budget buckets: less on-campus and more interactive/digital/social/job board work.
August 31, 2016 by Matt Krumrie
It’s no secret that analytics and data are driving, and changing, the world of sports, at all levels. From high school to college, and the pros, individuals, organizations, and teams are using analytics to drive decisions on and off the field. The rapid rise in the use of sports analytics led to the creation of the popular MIT Sloan Sports Analytics Conference, called “a forum for industry professionals, students, and fans to discuss the increasing role of analytics in the sports industry.”
The growth of sports analytics has also prompted Syracuse University to launch the first-ever sports analytics bachelor’s degree program in the United States. Launching in the Spring of 2017, the Syracuse University sports analytics bachelor’s degree program will focus on computer programming, statistics, math, and of course, sports.
In May of 2016 Zack Sims graduated from the University of Georgia with a double major in Digital and Broadcast Journalism and Statistics. He also earned a certificate from UGA’s sports media program, preparing him for a career in sports, or sports analytics. While at UGA Sims wrote for a few sports web sites, covered live events, and practiced analyzing sports data on his own. He was also a Division I athlete, participating in track and cross country. An informational interview helped Sims earn a sports analytics internship at Competitive Sports Analysis (CSA), an Atlanta, Georgia-based sports analytics company.
Below, Sims talks to College Recruiter about how he landed his sports analytics internship, what he does as a sports analytics intern, the type of technical and soft skills needed to succeed in sports analytics careers, what he knows now that he wish he knew while in college – and much more:
Informational interview led to sports analytics internship
Sims was required to complete an informational interview with a sports industry professional as part of a sports media class at UGA.
“I told my professor that I wanted to work in sports analytics, and he told me he had recently met a woman named Diane Bloodworth, who owned her own sports analytics company in Atlanta,” said Sims. “I interviewed with Diane and got an understanding for how she got into the industry. She told me to stay in touch, so I called her shortly before graduating and asked if she had any openings. She offered me an internship, and I started working shortly after.”
Sports industry background
During the informational interview, Sims was able to discuss how his previous work in sports prepared him for a sports analytics internship. In the summer of 2015 he served as the Broadcast Intern for the Sunbelt Collegiate Baseball League, where he did play-by-play and commentary, and wrote game stories. He also wrote for three different websites covering college football. During his time at UGA, he covered a multitude of sports (swimming, softball, basketball, baseball and more) for the UGA sports media program. Two of his assignments from that program got published in the Atlanta Journal-Constitution and the Athens Banner-Herald.
Day-to-day duties of a Sports analytics intern
At CSA, Sims works as an analytics intern. CSA currently offers two products. scoutPRO is for fantasy football players. This product provide projections, access to a fantasy football expert, and insights into player data. CSA also offers scoutSMART, which is an analytics based recruiting software. It shows college football coaches how well a recruit will fit into their program. CSA currently only works in college and pro football. Its clients are fantasy football users (scoutPRO) and college football coaches (scoutSMART).
Sims’ day-to-day duties go far beyond the job title, because CSA is a startup company. Sims said this internship has provided him with experience in a lot of different areas beyond sports and analytics. He uses math, business and communication skills on a daily basis. He helps with CSA marketing efforts, managing social media, and analyzing NFL data. He manages software databases and much more.
“When you work at a startup, you aren’t tied down to specific duties,” says Sims. “You really help in any way you can. I help manage our corporate website, run our Twitter accounts, head up our email marketing campaigns, manage the database for our scoutSMART, and create some visual analytics for our scoutPRO users. I’ve been able to work in so many areas during my internship.”
Software skills crucial in sports analytics careers
To succeed in a career in sports analytics, one must be able to have much more than a knowledge and interest in sports. They must be analytical, and be able to understand, learn, and use a variety of software programs, and have a variety of technical skills.
Prior to this internship, Sims used Kaggle, a social media site for data analysts, to practice analyzing sports data. He primarily looked at Major League Baseball data on Kaggle. Now, at CSA, R, Tableau and Excel are the three main programs Sims uses for conducting data analysis.
“They are great for breaking down large data sets and producing something meaningful,” says Sims. “I also use Constant Contact for managing our email marketing campaigns.”
Coding/programming skills important in sports analytics careers
“The one thing I wish I would have known was how important coding/programming is,” says Sims. “If you want to get into analytics, you really need to be proficient in a few programs. I was exposed to R and SAS while at UGA, but I didn’t really start learning them in-depth until I started teaching myself the last few months.”
Sims expanded on the technical skills needed to succeed in a sports analytics career, saying “I think you need to know R (or SAS), Tableau, and SQL to land some bigger jobs in analytics. Each of these plays a very big role in any analytics job. The good thing is there are plenty of places on the internet where you can learn these tools (W3Schools, R for Everyone, Tableau Website, Kaggle).”
Soft skills are crucial to sports analytics career success
You can love sports, and be an analytics genius, but soft skills are still crucial to succeed in sports analytics careers.
“I definitely think you need to be effective at communicating to work in analytics,” says Sims. “There are a lot of people who can break down data, but there aren’t many people who can do that and clearly explain what the data is telling them.”
From college classroom to the real world
Sims says the sports media and journalism classes he took at UGA helped prepare him for his internship.
“These classes made it easy to tell a story from the data I work with,” says Sims. “I think my statistics classes taught me what to look for when analyzing data.”
The future of sports analytics careers
Since starting his internship and searching for jobs in sports analytics, Sims has noticed just how fast the field of sports analytics is growing: “I’ve learned the sports analytics market is growing like crazy,” he said. “There are so many opportunities emerging, and this should continue for the next couple of years. This excites me, because I know I can work my up in the industry.”
Passion for sports important
Most college students or recent college grads who pursue a career in sports analytics are likely going to have a passion for sports. And that is another valuable trait to showcase with employers, when interviewing for jobs in sports analytics.
“I definitely think you need a passion for sports to be successful in this field,” says Sims. “When I’m trying to analyze data for our fantasy football users, it helps that I know what kind of metrics are important to them. I love football and I also play fantasy football, so it helps me know what our customers will want to see.”
Being a well-rounded college graduate is valuable
“I’m a believer that the more versatile your background is, the better,” says Sims. “Being passionate about sports is great, but if you can also break down data and draw important meaning from it, you can definitely find a job in sports analytics.”
The importance of a sports analytics internship
“It’s really hard to just land a sports analytics job when you come out of college, unless you’ve done a lot of work/projects on your own,” says Sims. “Internships are a stepping stone for you to get a job with a sports team, sports technology company, or other sports organization or business.”
Sims would welcome the chance to stay at CSA once his internship is complete. He also still dreams of working in an analytics role for a professional sports team/organization, or sports media company. For now, he knows he’s getting some of the best on-the-job training he can to pursue his passion and dream of working in the fast-growing field of sports analytics. Sims calls working at CSA “a great experience,” adding that he “gets the freedom to explore projects that I might not get a large company.”
Sports analytics careers are not the future, they are the present. Zack Sims is prepared to take the next step in his career. Current college students, recent college grads and entry-level job seekers can prepare for the next step in their career by staying connected to College Recruiter to learn about careers in sports analytics. To do so, visit our blog, and connect with us on LinkedIn, Twitter, Facebook, and YouTube.
About Zack Sims
Zack Sims graduated from the University of Georgia in the srping of 2016 with a double major in Digital and Broadcast Journalism and Statistics. He also earned a certificate from UGA’s sports media program and was a member of the UGA track and cross country teams.
August 15, 2016 by Bethany Wallace
Many recent graduates are looking for their first professional job now that graduation ceremonies have concluded. This is a scary yet exciting time in a young person’s life and there are tons of potential opportunities in front of them. However, it’s essential for job seekers to do a few things while applying for their first entry-level jobs. Some universities will have career centers that can point students in the right direction before they graduate while others will be left to search through their professional network to look for advice. The job application process can vary greatly from field to field, but either way there are a few universal things recent grads should do to ensure success when looking for jobs.
1. A positive social media experience
These days almost every person has a social media profile, or several, that can be a positive or negative representation of themselves. Recent graduates who do not yet have a LinkedIn profile should set one up straightaway and make sure they have a professional photo as well as a list of whatever they have done so far in their career. It’s absolutely okay to provide unpaid internships, volunteer experience, or extracurricular activities done while in college. Additionally, recent grads should make sure their Facebook and Twitter pages convey a professional representation of who they are as a person.
2. Practice interview skills
Most job seekers dread the thought of making a mistake at an interview. It’s one of the most nerve-wracking experiences a young person will have, and it doesn’t get much easier as time goes by. As a result, recent grads are encouraged to heavily practice their interview skills until they feel more at ease in the situation. There’s no way around it, the interviewer could decide to give the applicant a chance to start their dream career or pass their resume by. Although it’s great to practice interview skills with family and friends, students are also encouraged to seek the advice of a professional at their university’s career center who can give them constructive criticism. Another alternative is to have an informational interview with somebody in their potential field who can give them honest feedback about their performance.
3. Answer tough questions with ease
Complicated and unexpected questions can be very challenging to answer. Although students and recent grads can practice certain universally difficult questions, the reality is they will probably be caught off guard. Students should practice answering questions that may seem ridiculous or off base so they can control their reaction when it comes to the real deal. In many cases, the interviewer just wants to see how a potential employee will react as opposed to focusing on the specific answer to their question.
4. Be (the best version of) yourself
It’s really important for applicants to be themselves and let their genuine personality shine through. It’s important for the interviewer to know that the applicant is sincere and would be able to get along with other people in the office environment. However, it doesn’t hurt to be the best version of you. This means dressing nicely, being prompt, being flexible with the interviewer’s schedule, and setting aside the correct amount of time for the interview.
5. Have a sense of humor about the job application process
In addition to being pragmatic, recent grads are encouraged to maintain their sense of humor throughout the interview process. In the modern economy it’s quite possible that a highly qualified applicant won’t find and entry level position in their dream field right away. They may end up doing a second internship, working part-time in their field and moonlighting elsewhere, or they may have to keep the job they had when they were a student for a while. As long as students are improving as they go through the process they shouldn’t get too down on themselves. Eventually, most graduates find a good entry level position in their field but keeping a great sense of humor can keep spirits up during this transition.
About Robyn Scott, author: Robyn Scott, a guest writer for College Recruiter, is a private tutor with TutorNerds LLC. She has a BA from the University of California, Irvine, and a MA from the University of Southampton, UK.
July 30, 2016 by Bethany Wallace
Should we stress out the importance of an internship? Probably not, no. You’re already here, which means that you’re probably aware of how significant experience as an intern is to your portfolio without us lecturing you about it, too. Everyone wants to obtain a master’s degree education level or to hire people with as much experience amassed as possible, and the best way to get this boulder off your chest is to make sure you play it safe and give them what they want.
That said, you want to land an internship, but so does pretty much everyone else. How are you supposed to handle competition and stand out from the hundreds of applications that the hottest corporations at the moment need to go through at once? Here are some tips to make your resume shine.
Take the initiative – Make one
Make what? An internship program, of course. Let’s say you really want to intern at Big International Corporation X, you have your resume all written out, you’re ready to send it in and… surprise! It turns out that there was never a program like that to begin with. How is that possible? It seemed like such a natural inclusion that it’s almost surprising they don’t offer internship positions in the respective field.
This is when you can go bold and prove your initiative prowess. Get in touch with the company – write them an e-mail, contact them on social media, and let them know that you have an idea for an internship program. Think it thoroughly before contacting them, though. This way you can offer detailed explanations and practical solutions, which are going to make you sound all the more capable, resourceful, and involved in the prosperity of the company.
Create an interactive video
Interactive resumes tend to be a surefire way to capture an employer’s attention. That’s because, even if all the applicants were to follow the same pattern and send in engaging applications, the only way that they can actually work is through personal charisma.
Record a video introducing yourself and add on the screen links that redirect to other videos where you solely focus on one specific asset you want to expand on (for example, leadership skills). If you’re a developer, develop a mini-game where the player navigates a world filled with chunks of text from your resume. There are many directions you can follow, and the most important thing you need to do is exploit your personal talents and ace up your sleeve. If you’re a painter, paint the application!
Build your resume out of Legos
Welcome to the world of specifics. Today, we talk about Legos. They can be much more than sources of entertainment and deadly traps for clueless barefooted trespassers. Leah Bowman was a student at Northwestern University who managed to impress the company she applied to for an internship by sending them a resume in the shape of a Lego model.
The crafting represented herself surrounded by the variety of skills she possessed, and it was paired with a cover letter which explained in further detail her assets and experience.
Use apps to your advantage
We know about LinkedIn, Twitter, or other forms of social media. Their usefulness resides in the name: social media. It seems obvious that platforms dedicated to human interaction could play a big role here. But what does an application via Snapchat or Vine sound like?
If you have the possibility of emailing the resume to your desired company, include a link to a Vine where you creatively lay down your skills in six seconds. If you’re able to pull that off, surely there’s got to be a level of creativity in you that’s bound to spark some interest. Moreover, this is a way to showcase another really charming and sought-after trait – humor. Tell a story through images by using Snapchat and its colorful features and captions option. Just try to steer away from Tinder as we have no clue how that could prove useful… for now.
The first step to landing an internship is to make your application stand out as well as possible. Small details, such as the title of the e-mail, the font, or the color of the page weigh a lot. If you want to take it a notch further and be sure that you nail that internship position, then just adopt one of the methods on this list.
Want more tips to help you land an internship or job at a major corporation? Keep visiting our blog and be sure to register as a job seeker on CollegeRecruiter.com, too. Follow us on LinkedIn, Facebook, Twitter, and YouTube for regular job and internship updates.
Karl Magnusson is a motivational writer and a career coach, with over five years of experience under his belt. He loves helping people identify their hidden talents and thrives on seeing his clients achieve professional acclaim.
July 26, 2016 by Bethany Wallace
You have arrived—it’s your senior year of college. Woo hoo! You have one year to complete of your collegiate journey. You should definitely celebrate. After you celebrate, prepare yourself for a year of job search and career preparation. While your senior year will definitely be fun, it’s also hard work. You’re in the home stretch before beginning your first full-time, entry-level job. And that means you need to take full advantage of the help provided to you by career services employees on campus. This short video, hosted by College Recruiter’s Content Manager, Bethany Wallace, lists six ways to take advantage of career services to make the most of your senior year so you can land a great job upon graduation.
If the video is not playing or displaying properly click here.
In no particular order, don’t neglect any of these important to-do’s your senior year, and seek the assistance of career services staff along the way.
1. Apply for grad school.
If you’re remotely interested in attending graduate school within the next five years, take grad school entrance exams and be sure to check out deadlines for applications for financial aid, assistantships, and other forms of financial aid at the grad schools of your choice. There’s nothing worse than missing a deadline and having to wait a semester or entire year to reapply. Be diligent and keep deadlines marked on a calendar you actually monitor regularly.
2. Apply for jobs.
Begin applying for entry-level jobs unless you’re definitely applying for graduate school and don’t plan on working at all. When should you apply? It depends on the career field and employer, but a good rule of thumb is to begin applying about six months prior to graduation. As long as your resume clearly states your expected date of graduation, employers will understand that you won’t be available to start working until after graduation.
The hiring process takes time. The interview process takes time. It takes employers longer than you’d like to review resumes! Don’t wait until three weeks before graduation to start searching for jobs and then feel disappointed when you have only landed one job interview by July.
3. Get your resume/cover letter in shape.
Ensure that your resume and cover letter are in great shape. These documents will open doors for interviews for you. Clearly list on your resume your expected date of graduation. Ensure that you’ve listed all work experience (internships, job shadowing, part-time work experience, and volunteer experience). Ask your career services professionals to review your resume at least once. Utilize the free resume editing tool on our website. Take these steps and then start applying for jobs.
4. Attend career fairs and follow up afterward.
Definitely attend all career fairs—not just the one on your campus but others as well. Career services staff know about these opportunities. Ask them!
Continue great networking practices. Send invitations to LinkedIn and Twitter after career fairs and thank you cards after interviews. If someone in your network shares a job lead with you, thank them personally and return the favor in the future if you’re able. Following up with employers/recruiters is a huge step you can’t afford to skip in the hiring process.
5. Sign up for on-campus interview opportunities.
These events are key because they provide you with opportunities to network directly with employers without ever leaving campus. It doesn’t get much easier than that. But by all means, do NOT miss your interview or show up late. Arrive about 10 minutes early wearing a suit or other appropriate interview attire. Check with career services to see if they’re hosting an upcoming interview preparation workshop. For that matter, sign up for as many career services events as you can. You’re in the final hours, people. You can’t afford to reject assistance!
6. Career services are free in college–take advantage of this while you can.
Remember that once you graduate, unless your career services office extends services to alumni as well, you will no longer have access to free career services. You’ll have to hire a career coach or consultant, and that comes at a price—a rather high price in some cases.
“As a college student, you have access to so many free career-related resources and events. You will never have this type of access to [free] career services and support at any other time in your career. Take this opportunity and use it,” encourages Grace Whiting, Career Advisor at Roosevelt University.
Indulge yourself in career services and enjoy your senior year!
July 25, 2016 by William Frierson
The digital age arrives with many benefits. Our lives are faster, online, and the information is easily accessible at the click of a button. However, you cannot be left behind, and you need to keep up with technology because it might end up replacing you if you don’t. In fact, it’s already happening. Many jobs that have been a staple of society in the past 100 years are slowly being given to automatons.
Those are the jobs that require little social interaction and are based on pure demand or logical thinking. A human employee in simple services can be replaced by a few buttons. We’re moving forward, and many already believe that the younger generation needs to make sure their digital skills are sharp in order to fit into the future. How do you defeat this robotization of services and jobs? Learn to be the one who controls and creates them.
It does not mean you necessarily have to learn how to build robots, but it means that you need to understand what sort of skills and talents future employees expect from you. Digital skills are certainly among them because they will play a major role in shaping the future. Your concern should be to belong among those who participate, instead of those who just watch, and here’s what you should definitely know to land a great job.
1. SEO (Search Engine Optimization)
Even though SEO has been around for quite a while, it’s not known to many who have had no handle in creating or taking care of a website. However, keep in mind that skills using it are required by around 14% of companies in the digital industry, and that number is expected to grow. It’s an essential tool used to optimize a website in order for it to generate traffic and conversation. It’s an imperative skill for many jobs and one that will definitely impress employers in the industry.
In essence, it’s a very simple method that companies are looking for regarding marketing. It implies increasing a specific website’s traffic by buying ads on search engines that make potential customers click on it. However, you need to hone your skills in identifying promising keywords, creating a compelling ad, and measure the results. These will be excellent skills to have if you’re aiming to submit a winning job application at a tech titan in the industry.
It’s not enough to implement digital strategies. Analytics are crucial and highly sought-after by employers because it means you are comfortable with analyzing and evaluating how those techniques are progressing. You need to be able to compare them constantly with others and provide excellent insight. It’s an incredible skill that will certainly land you a job. Everyone is looking to get better.
5. Android or iOS Development
Smartphones are taking over, and learning either one of these two platforms will look great on your resume. They have tremendous potential for the future because they are not going anywhere. You could find an amazing job if you master at least one of them.
6. PaaS (Platform as a Service)
Cloud software is everywhere, and many believe that they will ultimately become the quintessential platform for companies. PaaS is a tool that will help you develop these web applications that will no longer require customers to download sizeable programs on their hard drives. It’s a builder of accessibility.
7. Personal branding
Through the use of social media, you can create an excellent personal brand that will land you a fantastic job. You only need to learn how to do it. It implies understanding the use of all social media platforms, including Facebook, LinkedIn, websites, blogs, and everything else to create a beneficial image of yourself.
8. Writing online content
Everything is on the internet, and the ability to create quality content is highly sought-after. If you combine it with SEO and a few marketing skills, you could reach for a high-paying digital marketing job. It’s important to know how to flow between platforms, and manage your content for every situation.
9. Web design and creating websites
There are numerous tools out there to use, and mastering a majority of them will certainly make you desired on the job market. All you need is a bit of coding, tremendous amounts of creativity, and the patience to actually learn all the tools. Everyone and everything needs a website. Be the one who creates them, and you will be needed as well.
10. Image and video editing
Online digital media is in full force, so there will always be a need for someone who has extensive skills of image and video editing. Be it for advertising, marketing, or basically any industry, these are very valuable skills to learn. They look impressive on your resume, and every company needs someone with these abilities. If you truly want to impress them, grab the Adobe collection and master it.
We have moved fast into the future, and our steps need to be quick in order to keep up. Basic knowledge of Microsoft Office is now not something employers require, but something they expect. Focus on the most advanced tools that will set you apart from the crowd of millennials still stuck behind technology.
Amanda Wilks is a digital marketing intern and a part-time writer, passionate about social media and personal branding. She loves helping individuals create unique online identities and achieve their much-desired professional acclaim.
July 21, 2016 by William Frierson
Today, social media provides us with the chance to communicate personally and professionally. For college students and recent graduates who are more interested in the latter, LinkedIn, Twitter, and Facebook are all popular platforms to market themselves. They are places to build valuable relationships with professionals, employers, and fellow job seekers. Andrea St. James, Director of the Career Development Center at Western New England University, discusses how students can establish relationships on social media sites, and Michaeline Shuman, Director of Career Development at Susquehanna University, shares how social media sites can connect students and recent grads to college alumni.
“Social media works best as an initial contact or follow-up to solidify a new relationship. When connecting first (through social media), though, students should explain who they are. When you first pursue a connection, share how you are connected with the person (i.e. went to the same school, or common connections). Then share information about yourself that starts to put a face to a name, i.e. major, experience, direction, goals, and finally what you are looking to gather from that person.”
“(Social media) is great for connecting students with their university’s alumni and asking them for advice. By asking for advice, alumni are put in a position to say yes rather than no. All professionals have stories about how they got into their current roles, strategies for students on the job market, etc. Once a rapport is developed, students can ask their new networking connections about job opportunities or additional resources.”
Students and recent college graduates seeking opportunities to help build their professional network can connect with employers, career specialists and other motivated professionals through the many different social media channels College Recruiter uses to engage with both job seekers and employers. Check out our College Recruiter LinkedIn group, our College Recruiter LinkedIn page, and follow College Recruiter on Twitter. Also, don’t forget to leverage resources like the College Recruiter YouTube page, which offers additional career insight. When you find content you like, share that with your social media channels to help create discussion and engagement, which can help build your professional network and create those coveted relationships that can help students and recent college graduates advance in their career.
While students can use social media to begin the networking process, they shouldn’t end there. Don’t be afraid to invite connections to connect face-to-face for coffee or lunch. Ask connections for an informational interview to learn more about your desired future careers. Take relationships to the next level.
Andrea St. James is Director of the Career Development Center at Western New England University in Springfield, Massachusetts, where she assists students and alumni with career planning, occupational exploration, job search strategies, and graduate school applications. She has a BSBA in Marketing and an MBA, both from Western New England University.
Michaeline Shuman is Assistant Provost for Postgraduate Outcomes and Director of the Career Development Center at Susquehanna University in Selinsgrove, Pennsylvania, where she helps students identify internship and job opportunities through networking and preparation programs, on-campus recruiting programs, and career and graduate school advising. She received her Bachelor of Arts Degree in Social Work at Albright College and a Master of Science Degree in Education from Alfred University.
July 19, 2016 by Bethany Wallace
It’s finally your junior year of college. You’re more than halfway finished with your undergraduate courses. Woohoo!
You can certainly breathe a sigh of relief and feel a sense of accomplishment, but you have some serious career-related tasks to accomplish this year. Most college students don’t simply land a great job after graduating. It’s a step-by-step process which requires you to do your part in collaboration with your career services office on campus. As Patricia Niemann, Career Development Consultant, puts it, “career development is the bridge that you will travel from your educational environment to future career opportunities.”
This short video, hosted by College Recruiter’s Content Manager, Bethany Wallace, lists six ways juniors in college can take advantage of career services to get ahead in the job search game.
If the video is not playing or displaying properly click here.
1. Ensure that you’ve written a super solid resume and cover letter.
Now is the time to edit and update your resume with the help of your career services office on campus and to create a basic cover letter if you didn’t do so during your sophomore year. Career services will be glad to help you do this. Most career services offices even host special resume workshops and events, or you can set up a one-on-one resume appointment. No matter what approach you take, get it done. Don’t wait until the day before a job or internship interview. Creating or editing a resume takes time, even for a professional.
2. Gain work experience in your field of study.
It doesn’t matter if the experience is paid or unpaid. It doesn’t matter if you work five or 20 hours per week. It simply matters that you gain work experience in your field of study or as closely related to your field of study as possible. Are you majoring in criminal justice? Contact your local police department to ask about opportunities there. Is there a battered women’s shelter or sexual assault center in your area? Perhaps you could serve as a volunteer victim’s advocate. The possibilities are endless, but you have to take initiative. Working with career services is priceless. It’s the job of a career services professional to keep in touch with local employers and to serve as a liaison with organizations like these. Let your career services professionals work as advocates for you. Why do all the hard work yourself if you don’t have to? Don’t overlook sites like CollegeRecruiter.com, either. We can help. When you register, you tell us what you’re looking for, and we send you new job postings related only to your search criteria.
3. Up your networking game.
During your first and second years of college, it might have been enough to simply keep your social media sites clean of inappropriate content and to occasionally add new contacts. That’s not going to cut it your last two years of undergraduate study.
Start reaching out to alumni and chatting with employers via discussion boards online. Dedicate at least 30 minutes to these activities per week. Up your game online, and you’ll be surprised how many connections you’ll gain and what types of opportunities may surface as a result. Each time you attend an event with employers present, retain business cards and invite those employers (recruiters, hiring managers, and others) to connect with you on Twitter, LinkedIn, and other professional networking sites. If they don’t accept your invitations, don’t take it personally. If they do connect with you, send a personal message thanking them for adding you. Don’t harass employers online or send annoying messages, but don’t be afraid to like their posts or comment on content they share in a thoughtful and insightful manner.
4. Acquire better soft skills.
Ask career services professionals for opportunities to improve your soft skills. Seek feedback from your career services staff on where your strengths and weaknesses lie in terms of soft skills. Are you great at communicating in writing but poor at communicating face-to-face? You might need to practice interview questions with a career services member before conducting on-campus interviews with employers. Are you a strong leader but not so great at teamwork? Find ways to get involved in organizations requiring you to collaborate with others on campus.
5. Take grad school entrance practice exams.
If you plan on attending graduate school after you graduate from college, it’s a good idea to take practice exams for the GRE, MCAT, and other entrance exams for graduate schools during your junior year. Most of these are offered at no cost and can be found online. Career services offices often offer assistance in pointing students to these exams or to study guides on many campuses.
Lastly, and this is a bonus tip: don’t just attend the career fair your junior year of college.
The career fair is a great event—and a must—but challenge yourself to attend at least two other events sponsored by career services as well. Ask your career services office which events are most important on your campus. Is it the etiquette dinner, on-campus interviews, mock interviews, or other key events? Each campus has its own key events, so don’t assume you know which matter most without asking.
July 04, 2016 by William Frierson
While obtaining a higher education, it’s a smart idea for college students to gather some contacts along the way. Building a professional network in college can be helpful when searching for internships and entry-level jobs. Don’t underestimate classmates, professors, or anyone else who can assist with your job search. John Moriarty, Director of the Career Development Center at Barry University, gives advice on how college students can build a professional network in school.
“The old adage, “it’s not what you know, it’s who you know” is as true today as it was 50 years ago. Building a professional network is the key to unlocking the secrets to success and scores of unknown opportunities. The internet makes it possible to identify professionals in your chosen field; passion, persistence, and determination will enable you to connect with those professionals.
The first and most obvious place for college students to find professionals to connect with while still in school is LinkedIn. LinkedIn is a professional social media platform where professionals create profiles detailing their professional experience, expertise, and education. Using the advanced search feature in LinkedIn, students can search various criteria to find the right person to connect with.
Armed with a list of professionals who are working in college students’ desired fields, it is now time for students to contact the professionals about conducting an informational interview. Ask to meet with professionals (15 to 20 minutes) to learn more about what it takes to succeed in their professions and get advice as job seekers just beginning their careers. Request a face-to-face meeting, but if that is not possible, ask for a phone interview. This is an excellent opportunity for students to build a rapport with professionals and impress them with passion, enthusiasm, and a desire to succeed in the industry.
Besides LinkedIn, college students should take advantage of other internet resources such as industry association websites, news articles, and blogs to identify connections. In addition, students should use the resources of faculty, staff, and the career development center to build their networks.”
John Moriarty has an M.B.A. from National University in San Diego, California, and a Bachelor of Science in Business Administration from the University of Florida. A native of South Florida, and a Marine Corps veteran, John spent nine years recruiting employees for various local and national companies before joining the Barry University Career Development Center staff. John has served as a Career Counselor, an Assistant Director, and is currently serving as the Director of the Career Development Center.