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Posted December 20, 2012 by

A Social Job Posting

By Peter Weddle, WEDDLE’s

Peter Weddle

Peter Weddle

Not much has changed with job postings since they first appeared in the early 1990’s. Today, they are, as they have always been, information-based ads that are shaped by their ancestors in the classified section of newspapers. What has changed, however, is the people who read job postings. They want a different experience, one that is social as well as informative.

Unfortunately, the Web is filled with poorly written job postings. These recruitment ads are nothing more than position descriptions or print classified ads repurposed online. They may work with the most desperate of job seekers, but for talented candidates with choices, they have all of the appeal of a wet blanket on a cold day. (more…)