ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted March 20, 2018 by

Recruitment marketing via text messaging: Pros and cons

 

Recently, a journalist asked me about services offered by organizations such as Canvas and TextRecruit that make it pretty easy for employers to market their employment opportunities to job seekers via text messaging campaigns. There are pros and cons to recruitment marketing via text messaging.

College Recruiter used to sell cell phone text messaging campaigns to our employer customers but we stopped doing so about a decade ago. It had become clear that bulk, commercial texting fell under the same laws as bulk, commercial faxing. Neither are illegal, but both require an incredible amount of record keeping and the recipients had to opt in to receive the messages. Emails, on the other hand, allow employers to market to any candidates who have not opted out.  (more…)

Posted September 13, 2017 by

What if your interview invitation email wasn’t an email?

 

If you text with your candidates during the hiring process, you will likely see things pick up speed. The technology is available, and candidates are waiting for you to use it on them.

Millennial candidates appreciate employers who text with them

Sending texts to candidates has the added benefit of increasing your cool factor. At least for now (before all employers start doing this), this is one way to distinguish your employer brand. (more…)

Posted May 02, 2013 by

Only 5% of Fortune 500 Employers Allow Job Applications Via Mobile Devices

Mark Mehler and Gerry Crispin of CareerXroads

Mark Mehler and Gerry Crispin of CareerXroads

I admit it. I have a lot of pet peeves. I’m generally a positive person and appreciative of the beauty of our world and the beauty within others, but some things really tick me off. One of those is how incredibly horrible it is for job seekers to search for and especially apply to jobs using their cell phones and other mobile devices. Quite simply, the candidate experience is atrocious.

My friends, Mark Mehler and Gerry Crispin of CareerXroads, recently released a new white paper on how employers are using mobile recruitment market. The verdict: some progress but a whole lot of room for improvement. The white paper was based on a survey of human resource executives from large organizations and builds on a similar survey conducted two years earlier. This time, Mark and Gerry reported that a larger percentages of the companies surveyed have activity in mobile recruiting. For example: (more…)

Posted January 16, 2013 by

Video: When, Why and How to Use Mobile Technology in Your Recruitment Efforts

Below is the first eight minutes, 39 seconds of my presentation on mobile marketing at the 15th Minnesota Recruiters conference. The conference was held on November 8, 2011 at the General Mills world headquarters in suburban Minneapolis, Minnesota. About 230 recruiters, hiring managers, and other human resource professionals attended.

Introducing me was conference organizer Paul DeBettignies. In his “real” job, Paul is a Minnesota I.T. recruiter with HireCast Consulting. (more…)

Posted January 07, 2013 by

When, Why and How to Use Mobile Technology in Your Recruitment Efforts

Man watching webinarVirtually every member of Gen Y — today’s college students and recent graduates — and about 90 percent of Gen X’ers and Baby Boomers care enough about only one electronic device to carry it with them virtually everywhere they go: their cell phones.

Most young adults see their cell phones as important to carry with them as their wallet and keys and the significance of their cell phones has only grown as most of those young adults have graduated from feature to smartphones like iPhones, Androids, and Blackberrys. Indeed, some studies are now projecting that in 2013 the large majority of college students and recent graduates will own smartphones.  (more…)

Posted July 19, 2012 by

58% Experience Road Rage Commuting To or From Work

An irritated young man driving a vehicle is expressing his road rage.

An irritated young man driving a vehicle is expressing his road rage. Photo courtesy of Shutterstock.

A new study shows workers may have more than heavy traffic to contend with on their way to work. Fifty-eight percent of workers who drive to work said they experience road rage at times while traveling to and from the office, similar to findings in 2006 when the study was last conducted. Nearly one-in-ten workers (9 percent) who drive to work have gotten into a fight with another commuter. The study was conducted online by Harris Interactive© from May 14, 2012 to June 4, 2012 and included more than 3,800 workers nationwide.

The vast majority of workers (83 percent) said they typically drive to work and, of those, 12 percent reported they took a job with a longer commute during or post-recession. While incidents of road rage are more prevalent among those with lengthy commutes, workers with short trips to their jobs aren’t immune. Thirty-seven percent of workers with commutes of less than five minutes said they experience road rage from time to time. The same goes for 54 percent of workers with commutes of less than ten minutes.

Gender and Age Comparisons

Women were more apt to feel road age – 61 percent compared to 56 percent of men. In terms of age groups, workers ages 25 to 34 were the most likely to experience road at 68 percent while workers 55 and older were the least likely to experience it at 47 percent. (more…)

Posted December 05, 2011 by

How Employers Should Text Message Passive Candidates

Two of my favorite recruiting industry experts, Jim Stroud of The Recruiters Lounge and Michael Marlatt of mRecruitingcamp recently sat down for a conversation about whether employers should use cell phone text messaging (SMS) to reach passive job seekers, how they employers should text those candidates, and some tips and tricks to use to help ensure a successful campaign: (more…)