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Posted June 28, 2017 by

Sourcing and evaluation: Employers’ flawed assumptions, and how mobile recruiting changes everything

 

This blog is an excerpt of Steven Rothberg’s white paper, “How Employers Evaluate Career Services, Job Boards, and Other Sources, and How Mobile Recruiting Changes Everything.”

Read the entire white paper here (no need to register to download).

Few employers properly track candidate sources

The technology that allows an advertiser to track a consumer from their click on an ad to the advertiser’s website, and ultimately to a purchase, has existed since the mid-1990’s. For example, when College Recruiter began using this technology in 1998, within months, one of the world’s largest hospitality companies was paying us $0.05 per click in return for driving thousands of students and recent graduates a month to apply on their career website. (more…)