ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted May 31, 2018 by

Recruitment marketing strategies for college students and grads

 

“It’s an increasingly tough marketplace out there on both sides, and that customer understanding can go a long way for the company’s recruiting and all these applicants who want to land a great place to be.” That is from Nancie Ruder, owner of Noetic Consultants, a marketing consulting firm that specializes in brand strategy, research and training. Ruder will speak at SHRM 2018, presenting “Unlocking Marketing Strategy to Optimize Recruitment.” I spoke with Ruder to get her insight into effective recruitment marketing to college students and recent grads. We chatted about measuring success, what Gen Z wants, and non-traditional student recruitment. Here are the takeaways from our conversation. (more…)

Posted May 07, 2018 by

Storytelling can help employers compete for entry-level talent

 

Employers have the potential to stand out to college talent by leveraging storytelling. At SHRM 2018, Alfredo Castro and Mardely Vega will present “Strategic Storytelling: Engaging New Talents in a Global Workplace!” I spoke with Vega, Sodexo’s VP of Human Resources for Latin America, and Castro, President at MOT Training and Development, to discuss how business storytelling can change an organization’s approach to recruiting.

“Humans are not so good with lists,” says Castro. If I tell you five steps or five topics that you have to memorize, we don’t get that. But if I tell you a story where we can combine those steps, you’ll be engaged.”

Castro’s background is in engineering so he appreciates procedures. However, he was shocked to find that different people who read the same procedure would react and behave differently. That led him to the psychology of storytelling. Many leaders can use storytelling, he says, to deliver their direction and not just rely on logical procedures or instructions. (more…)

Posted May 01, 2018 by

Aptitude and attitude isn’t enough: Interview with Randy Pennington about hiring for altitude

 

Randy Pennington, owner of Pennington Performance Group, has been talking recently about the need to hire for “altitude,” in addition to aptitude and attitude. We interviewed him to find out more. Pennington is an expert in helping organizations build cultures focused on positive results in a world of uncertainty, relationships, and accountability. He will be a speaker at SHRM 2018, presenting a mega session titled “The Six Competencies You Need to Remain Relevant in a World of Disruption and Change.” Here we share takeaways from our conversation about recruiting and developing employees, including entry-level, to increase your organization’s altitude.

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Posted April 18, 2018 by

Recruiting diverse entry-level talent: Interview with Kathryn Christie

 

To get another perspective on diversity recruitment, I interviewed Kathryn Christie, the Director of Talent at Self Management Group. She has a passion for uncovering how to develop and retain high-performing employees to drive individual and organizational excellence. At SHRM 2018 conference she will be presenting “Recruiting Diversity: Let’s Get Tangible.” Here we share her insight about recruiting diverse entry-level talent. (more…)