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Posted March 07, 2016 by

LinkedIn tip #1: Background photo selection

Joining LinkedIn is the easy part. Learning how to make the most of LinkedIn when searching for jobs and networking online takes a bit more work.

Over the next two weeks, College Recruiter will publish social media expert Chaim Shapiro’s top 10 LinkedIn tips.

Today’s tip, tip #1, provides a brief overview of LinkedIn profiles and offers suggestions on selecting a quality background photo for your LinkedIn profile as well.

Chaim Shapiro is hosted by Bethany Wallace, Content Manager at College Recruiter. Chaim Shapiro serves as the Assistant Director of Career Services at Touro College and as a Social Media Consultant, public speaker, and freelance writer.


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Shapiro reminds viewers that their LinkedIn accounts appear differently in edit mode than in “view profile as” mode. He also encourages viewers to think carefully about background photo selection. Many LinkedIn users do not use their background photos effectively and appropriately. Shapiro believes background photo selection is part of branding and self-promotion; therefore, users shouldn’t simply select canned or stock photos to display behind their profile photos.

Follow College Recruiter’s blog for links to Chaim’s Top 10 LinkedIn tip videos and accompanying articles and follow us on YouTube, Facebook, Twitter, and LinkedIn.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.