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Posted July 25, 2016 by

10 digital skills to help you land an amazing job

Young photographer at the studio doing some retouching photo by StockUnlimited.com

Photo by StockUnlimited.com

The digital age arrives with many benefits. Our lives are faster, online, and the information is easily accessible at the click of a button. However, you cannot be left behind, and you need to keep up with technology because it might end up replacing you if you don’t. In fact, it’s already happening. Many jobs that have been a staple of society in the past 100 years are slowly being given to automatons.

Those are the jobs that require little social interaction and are based on pure demand or logical thinking. A human employee in simple services can be replaced by a few buttons. We’re moving forward, and many already believe that the younger generation needs to make sure their digital skills are sharp in order to fit into the future. How do you defeat this robotization of services and jobs? Learn to be the one who controls and creates them.

It does not mean you necessarily have to learn how to build robots, but it means that you need to understand what sort of skills and talents future employees expect from you. Digital skills are certainly among them because they will play a major role in shaping the future. Your concern should be to belong among those who participate, instead of those who just watch, and here’s what you should definitely know to land a great job.

1. SEO (Search Engine Optimization)

Even though SEO has been around for quite a while, it’s not known to many who have had no handle in creating or taking care of a website. However, keep in mind that skills using it are required by around 14% of companies in the digital industry, and that number is expected to grow. It’s an essential tool used to optimize a website in order for it to generate traffic and conversation. It’s an imperative skill for many jobs and one that will definitely impress employers in the industry.

2. Coding (HTML5 or JavaScript)

It may sound like a no-brainer, but coding is a major part of web browsing, especially in an age where websites are becoming more interactive. Numerous tech giants have switched to HTML5, dropping previous languages in order to create a better and seamless internet experience. The same applies to JavaScript, which works greatest with animation and making interaction an easy process. They’re tools that will be used in the future and some highly recommended for those interested in the field.

3. PPC (Pay-Per-Click)

In essence, it’s a very simple method that companies are looking for regarding marketing. It implies increasing a specific website’s traffic by buying ads on search engines that make potential customers click on it. However, you need to hone your skills in identifying promising keywords, creating a compelling ad, and measure the results. These will be excellent skills to have if you’re aiming to submit a winning job application at a tech titan in the industry.

4. Analytics

It’s not enough to implement digital strategies. Analytics are crucial and highly sought-after by employers because it means you are comfortable with analyzing and evaluating how those techniques are progressing. You need to be able to compare them constantly with others and provide excellent insight. It’s an incredible skill that will certainly land you a job. Everyone is looking to get better.

5. Android or iOS Development

Smartphones are taking over, and learning either one of these two platforms will look great on your resume. They have tremendous potential for the future because they are not going anywhere. You could find an amazing job if you master at least one of them.

6. PaaS (Platform as a Service)

Cloud software is everywhere, and many believe that they will ultimately become the quintessential platform for companies. PaaS is a tool that will help you develop these web applications that will no longer require customers to download sizeable programs on their hard drives. It’s a builder of accessibility.

7. Personal branding

Through the use of social media, you can create an excellent personal brand that will land you a fantastic job. You only need to learn how to do it. It implies understanding the use of all social media platforms, including Facebook, LinkedIn, websites, blogs, and everything else to create a beneficial image of yourself.

8. Writing online content

Everything is on the internet, and the ability to create quality content is highly sought-after. If you combine it with SEO and a few marketing skills, you could reach for a high-paying digital marketing job. It’s important to know how to flow between platforms, and manage your content for every situation.

9. Web design and creating websites

There are numerous tools out there to use, and mastering a majority of them will certainly make you desired on the job market. All you need is a bit of coding, tremendous amounts of creativity, and the patience to actually learn all the tools. Everyone and everything needs a website. Be the one who creates them, and you will be needed as well.

10. Image and video editing

Online digital media is in full force, so there will always be a need for someone who has extensive skills of image and video editing. Be it for advertising, marketing, or basically any industry, these are very valuable skills to learn. They look impressive on your resume, and every company needs someone with these abilities. If you truly want to impress them, grab the Adobe collection and master it.

We have moved fast into the future, and our steps need to be quick in order to keep up. Basic knowledge of Microsoft Office is now not something employers require, but something they expect. Focus on the most advanced tools that will set you apart from the crowd of millennials still stuck behind technology.

Want more information about how to integrate technology into your career? Visit our blog and follow us on LinkedIn, Facebook, Twitter, and YouTube.

Amanda Wilks, guest writer

Amanda Wilks, guest writer

Amanda Wilks is a digital marketing intern and a part-time writer, passionate about social media and personal branding. She loves helping individuals create unique online identities and achieve their much-desired professional acclaim.

Posted March 30, 2015 by

Why You Should Clean Up Your Social Media Profiles – and How to Do It.

Lisa Green photo

Lisa Green

The growth of social media has turned our focus online and made digital friendships, statuses and profiles just as valid as ones that exist in “real life.” Though there are countless advantages to a fleshed-out online presence, there are also real and unfortunate downsides, particularly to those who are on the hunt for a new career. (more…)

Posted January 29, 2015 by

Is an Internship in Your Future? Tips to Find One

An internship is a great opportunity to gain skills and work experience in a specific career area.  It gives you an idea of what to expect in the workplace, not just the work itself but also the culture that exists.  For college students and recent graduates looking to get entry level jobs, landing a quality internship can be a stepping stone for their careers.  So, what does it take to obtain one of these opportunities?  Here are some tips to help you find your future internship. (more…)

Posted September 17, 2014 by

3 Factors to Consider Before Hiring an SEO Professional

The word seo and serious businessman with hands on hips in black and blue background

The word seo and serious businessman with hands on hips in black and blue background. Photo courtesy of Shutterstock.

The Internet has opened huge doors for people from every race, color, religion and region of the world. With the Internet it is now easy for people to trade in virtually anything. Someone in New York can now for example effortlessly hire a coder in India or Africa from their bedrooms and have an app that will be the next WhatsApp. Well, that is how WhatsApp, the $6B app came to being. An idea, a freelance coder, a few years down the line and bam! We have giants like Facebook and Google elbowing each other to snap WhatsApp for astronomical figures!

This openness and ease of access has had its own fair share of challenges too. There are many people online calling themselves ‘gurus’ who don’t understand what they are talking about. Well, what with the fact that you can sit behind a computer and pretend to be whom you are not. (more…)

Posted August 19, 2014 by

How Google Search Operators Can Help Your Job Search

Close up of Google.com search home page on computer with silhouette of man's head out of focus in foreground

Close up of Google.com search home page on computer with silhouette of man’s head out of focus in foreground. Photo courtesy of Shutterstock.

The job market can be a competitive place, and smart job seekers use all the tools at their disposal to gain an edge. Google, the search engine giant founded by Larry Page and Sergey Brin in 1998, is one of these tools and should be used in the most effective way possible.

Search engines can help you find job listings in your intended field based on keywords and algorithms, but sometimes Google and other search engines pull up results that aren’t as relevant as you would like. Maybe the job listing is several months old, or the listing isn’t actually located in your area because it was misclassified. Google might pull up a page that has your keyword, but isn’t even a job listing. (more…)

Posted February 21, 2014 by

Are You Twitter Searching Jobs for Recent College Graduates? Improve Use of SEO

If you’re currently searching jobs for recent college graduates on Twitter, improving your use of SEO could boost your chances of finding employment.  Learn how in the following post.

Recruiters and potential employers search Google for job candidates… and Google loves Twitter. So, by leveraging search engine optimization (SEO) techniques in Twitter, you can make it easier for recruiters to find you! When someone searches on the job title you want, your profession or industry (and also your name) you want to

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Posted February 05, 2014 by

4 Ways Millennials Have Changed University Communication

Duke Chung

Duke Chung, Parature

The large majority of college students today represent the millennial generation. In fact, if you were born between the mid-1980’s and the early 2000’s, you have been deemed a millennial, and have earned yourself a distinct reputation for the sheer amount of information and media you consume. If you’re like the average millennial, you likely grew up texting, using search engines over dictionaries, finding answers in online portals and chats, texting friends instead of calling and utilizing social media to find information in real time. You can get answers without ever picking up the phone. (more…)

Posted September 16, 2013 by

When Crowdsourced Employees Tarnish Your Brand

Network of people representing crowdsourcing icons

Network of people representing crowdsourcing icons. Photo courtesy of Shutterstock.

There are many advantages to crowdsourcing your staff. You are able to split large projects into tiny tasks, and activate thousands of workers across every time zone to complete your work quickly and efficiently. You are able to work with individual independent contractors, skipping the expenses associated with full-time employees. You are also able to work remotely, saving office and overhead expenses.

However, working with thousands of anonymous employees has its hazards. When your crowdsourced staff feels slighted or underappreciated, they take their complaints far and wide. Suddenly, your brand is being identified as a bad place to work, and is also being associated with an inferior product. (more…)