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Posted July 25, 2016 by

10 digital skills to help you land an amazing job

Young photographer at the studio doing some retouching photo by StockUnlimited.com

Photo by StockUnlimited.com

The digital age arrives with many benefits. Our lives are faster, online, and the information is easily accessible at the click of a button. However, you cannot be left behind, and you need to keep up with technology because it might end up replacing you if you don’t. In fact, it’s already happening. Many jobs that have been a staple of society in the past 100 years are slowly being given to automatons.

Those are the jobs that require little social interaction and are based on pure demand or logical thinking. A human employee in simple services can be replaced by a few buttons. We’re moving forward, and many already believe that the younger generation needs to make sure their digital skills are sharp in order to fit into the future. How do you defeat this robotization of services and jobs? Learn to be the one who controls and creates them.

It does not mean you necessarily have to learn how to build robots, but it means that you need to understand what sort of skills and talents future employees expect from you. Digital skills are certainly among them because they will play a major role in shaping the future. Your concern should be to belong among those who participate, instead of those who just watch, and here’s what you should definitely know to land a great job.

1. SEO (Search Engine Optimization)

Even though SEO has been around for quite a while, it’s not known to many who have had no handle in creating or taking care of a website. However, keep in mind that skills using it are required by around 14% of companies in the digital industry, and that number is expected to grow. It’s an essential tool used to optimize a website in order for it to generate traffic and conversation. It’s an imperative skill for many jobs and one that will definitely impress employers in the industry.

2. Coding (HTML5 or JavaScript)

It may sound like a no-brainer, but coding is a major part of web browsing, especially in an age where websites are becoming more interactive. Numerous tech giants have switched to HTML5, dropping previous languages in order to create a better and seamless internet experience. The same applies to JavaScript, which works greatest with animation and making interaction an easy process. They’re tools that will be used in the future and some highly recommended for those interested in the field.

3. PPC (Pay-Per-Click)

In essence, it’s a very simple method that companies are looking for regarding marketing. It implies increasing a specific website’s traffic by buying ads on search engines that make potential customers click on it. However, you need to hone your skills in identifying promising keywords, creating a compelling ad, and measure the results. These will be excellent skills to have if you’re aiming to submit a winning job application at a tech titan in the industry.

4. Analytics

It’s not enough to implement digital strategies. Analytics are crucial and highly sought-after by employers because it means you are comfortable with analyzing and evaluating how those techniques are progressing. You need to be able to compare them constantly with others and provide excellent insight. It’s an incredible skill that will certainly land you a job. Everyone is looking to get better.

5. Android or iOS Development

Smartphones are taking over, and learning either one of these two platforms will look great on your resume. They have tremendous potential for the future because they are not going anywhere. You could find an amazing job if you master at least one of them.

6. PaaS (Platform as a Service)

Cloud software is everywhere, and many believe that they will ultimately become the quintessential platform for companies. PaaS is a tool that will help you develop these web applications that will no longer require customers to download sizeable programs on their hard drives. It’s a builder of accessibility.

7. Personal branding

Through the use of social media, you can create an excellent personal brand that will land you a fantastic job. You only need to learn how to do it. It implies understanding the use of all social media platforms, including Facebook, LinkedIn, websites, blogs, and everything else to create a beneficial image of yourself.

8. Writing online content

Everything is on the internet, and the ability to create quality content is highly sought-after. If you combine it with SEO and a few marketing skills, you could reach for a high-paying digital marketing job. It’s important to know how to flow between platforms, and manage your content for every situation.

9. Web design and creating websites

There are numerous tools out there to use, and mastering a majority of them will certainly make you desired on the job market. All you need is a bit of coding, tremendous amounts of creativity, and the patience to actually learn all the tools. Everyone and everything needs a website. Be the one who creates them, and you will be needed as well.

10. Image and video editing

Online digital media is in full force, so there will always be a need for someone who has extensive skills of image and video editing. Be it for advertising, marketing, or basically any industry, these are very valuable skills to learn. They look impressive on your resume, and every company needs someone with these abilities. If you truly want to impress them, grab the Adobe collection and master it.

We have moved fast into the future, and our steps need to be quick in order to keep up. Basic knowledge of Microsoft Office is now not something employers require, but something they expect. Focus on the most advanced tools that will set you apart from the crowd of millennials still stuck behind technology.

Want more information about how to integrate technology into your career? Visit our blog and follow us on LinkedIn, Facebook, Twitter, and YouTube.

Amanda Wilks, guest writer

Amanda Wilks, guest writer

Amanda Wilks is a digital marketing intern and a part-time writer, passionate about social media and personal branding. She loves helping individuals create unique online identities and achieve their much-desired professional acclaim.

Posted November 24, 2014 by

What is the best way to get traffic to your college startup?

Melissa Burns

Melissa Burns

Website creation and development are only the first few steps towards a successful online business. A great opportunity for a college startup is eCommerce which means that you will be selling products through an online store. In order to establish a foothold in the eCommerce industry, you need to utilize strategies and techniques that will effectively emote your brand, along with products and services, to a wide range of consumers.

As you have an online platform, you gain the opportunity of expanding your horizons by catering to a wide audience altogether.

One powerful way of building authority as well as ensuring the profitability of your business is through link building. By integrating relevant links into the content, a business will surely be a few steps away from its goal of becoming the leader in its chosen industry. (more…)

Posted August 26, 2014 by

Recent Graduate, Writing Resumes for Jobs? Understand These 7 Things Concerning Applicant Tracking Systems a.k.a. ATS

If you are a recent graduate applying for jobs, make sure your resume is prepared to deal with applicant tracking systems.  Learn seven things involved with ATS you should know about in the following post.

Here at Jobscan, we published an article about how to make the best possible impression in the ten seconds it takes recruiters to decide whether your resume is destined for the dustbin. But that advice only applies to those job applicants fortunate enough to have their resumes looked at by actual human beings – a rare occurrence,

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Posted August 20, 2014 by

Selling Yourself? Find an Entry Level Job with These 3 Online Marketing Strategies

Finding an entry level job is about selling yourself.  Learn three online marketing strategies in the following post that can help your job search.

You may not think that online marketing and the job hunt are similar at all. The truth is, though, that the best techniques for marketing and selling a brand online will work while you are marketing and selling… you. To maximize your personal brand and your online presence, here are four online marketing tips

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Posted March 26, 2014 by

Are You Optimizing Your Resume in the Search for Recent College Graduate Jobs? 3 Tips to Apply

For those of you searching for recent college graduate jobs, make sure your resume is given the best chance to be found by recruiters and employers.  There are three tips in the following post you should take advantage of to achieve this goal.

When webmasters design a web site to be found by the search engines, they call the process (science? art? skill?) “search engine optimization.” Appropriate placement of the right words in the right place is critical to search engine optimization – and to your resume! Here are 3 areas you can use this technique so recruiters find your resume

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Posted March 20, 2014 by

What Does it Take to Land an Entry Level Job in Marketing?

Marketing students and graduates, learn how to land an entry level job in marketing in the following post.

However, despite the increased competition, getting an entry-level marketing job can be easier obtained than many believe it to be. Below, you’ll find a guide to assist in procuring the right position quickly and effectively.

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