ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted August 03, 2015 by

Aspects of Starting an Automobile Career

portrait of an auto mechanic at work on a car in his garage

Portrait of an auto mechanic at work on a car in his garage. Photo courtesy of Shutterstock.

If you are passionate about cars, there are various job opportunities in the automobile industry that are worth considering. From being a skilled technician to designing, the world of automobiles has a lot to offer.

Technicians and Mechanics

  • For individuals who are interested in addressing problems that affect vehicles and fixing them, becoming a technician is the ideal choice. Technicians and mechanics are responsible for working on different types of automobiles and repairs.

(more…)

Posted October 05, 2012 by

Seven Things Your Customers Can Do Better Than You

Bill Lee

Bill Lee

I want you to see your customers in a (lucrative) new light. The old paradigm works like this: Your company produces goods and services that help customers get a job done. In return, the customers pay you money. You take that money and invest a good portion of it in traditional sales and marketing efforts—including product developers, creative people, and salespeople, all of whom are paid to figure out what buyers want and to say good things about your company—in a quest to get even more customers.

Wouldn’t it be far more effective to let the customers themselves drive your sales and marketing efforts and fuel your growth? (more…)