ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted September 02, 2015 by

5 Reasons Colleges and Universities & Companies Aren’t Converting Prospective Students and Customers

There’s no doubt marketing is an art. But conversion? That’s a science. And science is built on equations.

Formstack tries deciphering the equations that power the science behind our industry. They’ve spent some time trying to identify the perfect A/B testing formula. And their next mission is to solve the great conversion equation.

After running the numbers, reviewing the research – and discarding a few options that played with the sum of coffee and mass quantities of carbohydrates – they came up with what they think is a winning conversion equation:

Bold CTAs + Social Autofill Features – Ungated Content = Conversions.
With this equation in play, marketers can move the needle and create meaningful, value-based conversions for their brand. (more…)

Posted March 03, 2015 by

Training Matters in the Corporate World: Improve Your Career by Taking a Course in Training and Assessment

Business training at office

Business training at office. Photo courtesy of Shutterstock.

In the cutthroat world of modern business, companies of all sizes will do what it takes to stay ahead of their competitors. While hiring decisions, branding, products and marketing all have a major impact on the success of the company, a quality training and assessment structure is essential to improving the overall standing of a corporation.

As a potential candidate for employment, taking a course in training and assessment can greatly improve your chances of getting the job. (more…)

Posted December 26, 2014 by

How to Shape a Career as a Reseller in Digital Signage Retail

A digital OPEN 24 HOURS sign with orange glow for use as a store sign or design element

A digital OPEN 24 HOURS sign with orange glow for use as a store sign or design element. Photo courtesy of Shutterstock.

Are you yet to decide which career will be perfect for you? Some are opting for the booming field of web development while some are interested in graphic design. If you wish to take up a different profession; how about prepping up for a career as a digital signage reseller in retail? There is a huge demand of digital signage in retail business as it has several superb benefits. As a reseller you will be selling the products or services of a company to another organization and this is indeed, a big way of obtaining a high profit for your business. If you decide to become a digital signage reseller specializing in retail business, good revenue will never stop pouring in for your business. If you are new to the concept of digital signage reseller in retail business, the following discussion will help you get a grip on this subject. (more…)

Posted December 08, 2014 by

How a Student Can Earn an Extra Buck in the Internet

Melissa Burns

Melissa Burns

Despite what you see in the movies, students’ lives do not consist entirely of partying, getting wasted and suffering from hangovers afterwards. There are also such things as actual learning and earning some extra money to support yourself through college, with the latter generally being the major concern.

However, the fact that we live in the Internet age makes things a whole lot easier, because it opens up many opportunities to earn decent amounts of cash without wasting a lot of time and getting an official part-time job. You may not only find an opportunity to telecommute, you may start your own small business! Here we will talk about some of these opportunities, allowing you to support yourself without taking a break from your studies. (more…)

Posted November 24, 2014 by

What is the best way to get traffic to your college startup?

Melissa Burns

Melissa Burns

Website creation and development are only the first few steps towards a successful online business. A great opportunity for a college startup is eCommerce which means that you will be selling products through an online store. In order to establish a foothold in the eCommerce industry, you need to utilize strategies and techniques that will effectively emote your brand, along with products and services, to a wide range of consumers.

As you have an online platform, you gain the opportunity of expanding your horizons by catering to a wide audience altogether.

One powerful way of building authority as well as ensuring the profitability of your business is through link building. By integrating relevant links into the content, a business will surely be a few steps away from its goal of becoming the leader in its chosen industry. (more…)

Posted September 09, 2014 by

7 Signs It’s a Good Time to Ask for a Raise

Aaron Gouveia

Aaron Gouveia, Salary.com contributing writer

Everyone wants a raise. Everyone thinks they deserve a raise. But no one wants to ask for a raise.

One can hardly blame people for being hesitant – asking for more money is no easy task. Essentially you’re asking your boss if he/she thinks you’re worth investing more money in, and no one wants to deal with feelings of rejection of worthlessness should the answer be no. But the fact remains, even some who deserve a raise don’t get it. And why is that? Because too many people don’t ask themselves if it’s the right time to ask for a raise.

Here are some important signs to look for that tell you it’s a good time to ask for more money. (more…)

Posted August 29, 2014 by

Computer Hardware Career Allows Interesting Avenues of Growth

Technician repairing computer hardware in the lab

Technician repairing computer hardware in the lab. Photo courtesy of Shutterstock.

Computer hardware as a career had its beginnings in the 1980’s and since then has grown by enormous proportions. Computer hardware as an industry is comparable to any other manufacturing industry with multiple functional areas and several operational divisions under a single functional area. A typical computer hardware company has manufacturing and marketing facilities and has employee strength depending upon its scale of business. (more…)

Posted August 22, 2014 by

3 Proactive Ways for Boosting Up Business Performance

Performance written in red around other related words on a chalkboard

Performance written in red around other related words on a chalkboard. Photo courtesy of Shutterstock.

Today, every manager and owner looks for successful marketing strategies to boost up their business performance. But many managers and owners fail to take their business performance to higher stages. In fact, a recent survey proves that the nowadays success rate of new business is below 50%. According to the survey, there are two major reasons behind this:

• Lack of marketing strategies for building new market and rising business revenue

• No implementation of technological tools that is vital for business growth (more…)

Posted July 03, 2014 by

Why UK Universities should invest in Technology

Computer with button for United Kingdom

Computer with button for United Kingdom. Photo courtesy of Shutterstock.

Income generated from “International students” contributes significantly to the UK’s universities. International university student market contributes to the UK economy in numerous direct and indirect ways. In 2013, they supported over £80bn ($110bn) of UK economic output, which is roughly one third of the total contribution of the aviation sector to UK GDP, and generated over £25bn ($40bn) of Gross Value Added (GVA).

Over the past few years, educational institutions have gone through harsh times, the challenging financial environment and increased international competition require innovative approaches to ensure that the UK remains a recognized leader in world-class teaching, training and researches. (more…)

Posted May 05, 2014 by

Interested in Sports? One Entry Level Job You Might Like

For those of you looking to break into the sports world, the following post talks about one entry level job you might be interested in.

We’re starting a new video series where we take a deep dive into entry level sports jobs that we believe have a high ceiling and could really put you on the sports career path of your dreams. This week we’re discussing social…

Visit site:

Continue Reading