ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted June 24, 2016 by

Using social media to network in college

Social media photo by StockUnlimited.com

Photo by StockUnlimited.com

While college students may use social media for personal reasons, they can also use it for their careers. Social media allows students to find the right contacts and engage with them, which helps students build a professional network. This network can be an asset connecting college students to internships or entry-level job opportunities. Chaim Shapiro, Assistant Director of Career Services at Touro College, discusses building a network and how to use social media effectively to do so.

“The best time to build your network is before you need it. College students need a strong network when searching for jobs or internships.

It can be very difficult for college students to connect with established professionals because usually those requests are for “one-way relationships” from which ONLY the students stand to gain. That means there are no reasons or motivation for professionals to accept the requests.

LinkedIn is, by far, the best professional research tool in social media. Students can use LinkedIn’s “Advanced Search” feature to identify top networking prospects in their fields.

Unfortunately, LinkedIn is NOT a great engagement tool. Connection requests are easy to deny, and meaningful conversations are rarely on LinkedIn Groups. Twitter conversations, on the other hand, are much more natural and organic. That’s why a multi modal approach utilizing Twitter is so effective.

After identifying prospects on LinkedIn, find and follow their Twitter accounts. Wait until they tweet about an area of mutual interest to respond with a tweet meant to catch their attention. The conversation doesn’t even need to be about a professional topic. A shared interest in sports, movies, etc., can be a great entree into a conversation!

Responding to a targeted Tweet provides the opportunity to build a genuine two-way relationship. After engaging your target and building credibility, take it to the personal level and invite them to meet for coffee to introduce yourself and demonstrate your professionalism in person.”

Need more networking advice? Come to our blog and follow us on Facebook, LinkedIn, Twitter, and YouTube.

Chaim Shapiro, Assistant Director of Career Services at Touro College & award-winning social media consultant

Chaim Shapiro, Assistant Director of Career Services at Touro College & award-winning social media consultant

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.

Posted July 30, 2014 by

Want to Use LinkedIn as an Advantage to Find an Internship or a Job? 7 Steps You Can Take

For those of you trying to find an internship or a job on LinkedIn, the following post has seven steps you can take to use the site to your advantage.

Many college students, recent graduates and young professional are starting to see the power of LinkedIn. However, the one thing they learn very quickly is that they don’t yet have the quantity or quality of contacts necessary to leverage the world’s largest professional network. The best of them, however, don’t let that stop them from using

Link to original:

Continue Reading

Posted February 19, 2014 by

Networking to Establish a Personal Brand to Help Your Search for Recent Graduate Jobs? Don’t Make These 9 Mistakes

Networking is a great opportunity to create a personal brand for yourself, which could also help your search for recent graduate jobs.  However, there are nine mistakes that could hurt your brand, according to the following post.

You may not know it yet, but while you are working hard to build a respectable personal brand – you may be doing the exact opposite. While you labor to extend your contact list and sphere of influence – you are actually limiting your potential. All because you’re making these nine easily fixable rookie networking mistakes:

See original article here –

Continue Reading

Posted August 08, 2013 by

Internship Finder, Are You Having a Bad Experience?

As an internship finder, you might have thought you found a great opportunity to learn about a specific career field.  However, you may be having second thoughts about this experience, perhaps for some of the reasons in the following post.

Featured: Featured I’ve been taking some notes on the most frequent student complaints about their internships. I know that employers everywhere are trying to improve their programs. Here are 7 common complaints that students have regarding their internship experiences. A.k.a. — signs of a bad internship. 1. Employers don’t talk to the interns. 2. Employers treat interns like they don’t

Link:

Continue Reading