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Posted March 09, 2016 by

LinkedIn tip #3: Vanity URL & public profile settings

When searching for jobs and networking online, do you use LinkedIn effectively? Over the next two weeks, College Recruiter is publishing social media expert Chaim Shapiro’s top 10 LinkedIn tips. Today’s tip, tip #3, provides viewers and readers with tips about editing their vanity URLs on LinkedIn and tips for tweaking their public profile settings for optimal success.


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Expert Chaim Shapiro, Assistant Director of Career Services at Touro College and award-winning social media consultant, provides college students, recent graduates, and all job seekers with valuable information about LinkedIn in his video. He advises viewers to edit the vanity URL in LinkedIn immediately after creating a LinkedIn account to reflect their names (or something very similar) to avoid a vanity URL with lots of letters, numbers, and a confusing LinkedIn URL.

Your vanity URL leads people to your public profile page, so it’s important to keep the vanity URL simple. Shapiro also recommends that LinkedIn users take time to select which information they want to share on their public profiles.

For more of Shapiro’s LinkedIn tips, subscribe to College Recruiter’s YouTube channel, follow College Recruiter’s blog, and follow College Recruiter on Facebook, LinkedIn, and Twitter.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.