ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted September 02, 2015 by

5 Reasons Colleges and Universities & Companies Aren’t Converting Prospective Students and Customers

There’s no doubt marketing is an art. But conversion? That’s a science. And science is built on equations.

Formstack tries deciphering the equations that power the science behind our industry. They’ve spent some time trying to identify the perfect A/B testing formula. And their next mission is to solve the great conversion equation.

After running the numbers, reviewing the research – and discarding a few options that played with the sum of coffee and mass quantities of carbohydrates – they came up with what they think is a winning conversion equation:

Bold CTAs + Social Autofill Features – Ungated Content = Conversions.
With this equation in play, marketers can move the needle and create meaningful, value-based conversions for their brand. (more…)

Posted March 10, 2015 by

College Enrollment – How It’s Trending

University student ready on enrollment day

University student ready on enrollment day. Photo courtesy of Shutterstock.

Collegis Education has released a new tool that proves to be a nifty resource for both prospective students and college administrators alike. Designed to help people understand the trends impacting college enrollment, such as demographics and high school graduation rates, the tool helps users uncover nationwide trends in higher education. Although college enrollment declined for the second year in a row in 2013, high school graduation rates reached 81 percent nationwide in 2012. (more…)

Posted November 20, 2014 by

Online Reputation Matters In Helping University Applicants Improve Admissions Odds

College admissions building

College admissions building. Photo courtesy of Shutterstock.

Here’s a question: How many times have you used Google to search for something? Here’s another question: How many times have you read reviews online about a product or a restaurant and made a judgment simply from reading those reviews? You may have even decided not to go to that restaurant or not to buy a product you were previously interested in solely because of reading information online.

If you’re like the majority of the population, then one, you’ve searched Google thousands upon thousands of times, and, two, at one point or another you’ve also made a decision about something simply based on what you’ve heard about it online. (more…)

Posted July 09, 2013 by

Making Sure Your Degree Is Accredited

A bachelor's degree in education with a grad hat

A bachelor’s degree in education with a grad hat. Photo courtesy of Shutterstock.

As prospective students search college databases and educational websites, they will notice a term that gets used quite a lot: accreditation. Accreditation agencies (or simply, accreditors) work to evaluate a college degree program and make sure it meets certain standards. These organizations help students identify legitimate, well-respected schools and avoid scams. (more…)

Posted July 01, 2013 by

Bang for your buck: Can the school you attend impact earning potential?

Green sign saying College Just Ahead

Green sign saying College Just Ahead. Photo courtesy of Shutterstock.

Is the engineering department reputable enough to stand out on a resume? Could the starting quarterback lead the football team to a BCS bowl berth? Will my parents write me out of the will if I refuse to attend their alma mater? Those are just a small sampling of the hundreds of factors that prospective students might take into account when deciding where to attend college. (more…)

Posted June 05, 2013 by

The Importance of Online Reviews for College Admissions

Jay Binstein

Jay Binstein

In the competitive industry of education, attracting top incoming students is a priority among colleges. Some of these institutions spend millions of dollars to assure their campus is presentable for prospective students. With online reviews growing ever more important, many of these schools are realizing their image was determined well before the student arrived on campus. (more…)