ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted May 08, 2018 by

How does programmatic job ad buying benefit talent acquisition and other HR leaders?

 

Over the past couple of years, those of us who make our living in the job board world have grown from being aware of the existence of programmatic ad buying, to understanding the opportunities and threats it poses. We grew to either be terrified by it or embrace it, or some combination of the two. At College Recruiter, we made the decision early on to embrace programmatic job ad buying because we saw that the opportunity it presented to our employer customers (and therefore us) far outweighed the threat that it posed.

Since 1991, when I founded the organization that became College Recruiter, I’ve often been accused of chasing after every shiny new thing. That’s not fair. I do chase after shiny new things, but not always. And sometimes they chase after me. Also, the accusation can be interpreted as a negative character trait. That’s also not fair because seeing opportunities and risks where others don’t can be valuable. That’s true whether you’re a caveman hunting for food or a talent acquisition or other human resources leader hunting for more efficient and effective ways of attracting the talent that your organization needs–not just to survive but also to thrive.

Case in point: programmatic job ad buying. This was the shiny new thing that proved to be worthy of attention. (more…)

Posted July 27, 2017 by

Fall 2017 college recruitment trends and challenges [white paper]

 

As the 2017-18 school year creeps up, recruiters are looking at their plans, and wondering what to keep from last year and what to change. College Recruiter teamed up with our friends at NAS Recruitment Innovation to create a white paper chock full of insight into trends and offer advice for talent acquisition teams with a high volume of entry-level hiring needs this fall. (more…)

Posted March 15, 2017 by

Programmatic advertising in recruitment: start paying attention

 

Programmatic advertising is alive and well in the present. However, many recruiters still think of it as a future strategy. Programmatic advertising will account for 50% of all digital ad sales by 2018, if not even sooner. That is only a year from now, so if you’re still not putting dollars into this method of recruitment, you should start paying attention. Despite this rapid scalability of programmatic advertising, it’s been slow to adapt to the recruiting and entry-level hiring space. Here we will explore how this new technology will look in the recruitment space. (more…)