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The latest news, trends and information to help you with your recruiting efforts.

Posted February 21, 2016 by

Using social media in college recruiting

Every college recruiter knows that social media is a golden means for reaching today’s college students and recent graduates when recruiting top talent. But not every employer utilizes social media to its full advantage in its college recruiting program.

How can recruiters and talent acquisition professionals partner with their content marketing teams to use social media to drive traffic to their college recruiting pages or websites? How can social media become not just a tool for engagement with college students and recent grads but a true means to an end? How can recruiters use social media to ultimately increase the number of job applications completed on their websites, and in turn, the number of quality candidates hired?

Steven Rothberg, President and Founder of College Recruiter, answers this question directly in this 7-minute video hosted by Bethany Wallace, Content Manager for College Recruiter.


If the video is not playing or displaying properly click here.

College recruiters and talent acquisition leaders need to wade through the pool of social media apps and sites and be selective about how they invest their time and energy. With countless options available, the question recruiters need to ask is which social media sites will truly drive traffic to our website?

Rothberg explains that while Pinterest, Instagram, Snapchat, and a host of other image-based social media sites are engaging for Gen Z students, there isn’t adequate research to suggest that these sites drive significant traffic to companies’ blogs or websites. They are, however, great social media platforms to use for engaging with high school and college students.

Rothberg also discounted LinkedIn as a true social media site. He believes that although it began as a social media site, it evolved into something more like a job board. With 80% of its revenue generated from its talent solutions division, it’s clear that many professional job seekers find value in posting their resumes on LinkedIn and networking professionally through the site.

Twitter can be used to drive traffic to a company’s website, but it can also be used to engage with followers. This is a great tool for college recruiters who want to post their own content, which drives traffic to their blog/website, but simultaneously want to send direct messages to candidates who ask questions or host weekly Twitter chats with college students and applicants. Rothberg mentioned the success College Recruiter has had by hosting two Twitter accounts, promoting its own blog content (which drives traffic to the blog), and interacting with clients and college students/recent grads on Twitter.

Rothberg believes Facebook is less effective; only about 4% of the people who like a company’s Page on Facebook will see the content posted unless the company pays to boost posts and promotes its own Facebook content. If the content is very engaging, and many of its Facebook followers share and like the content, it will be seen and viewed by more followers and promoted more by Facebook.

Lastly, Rothberg discussed the benefits of using YouTube as a social media site and posting videos and webinars. Many times, YouTube is discounted as a social media site because it’s simply viewed as a storehouse for videos. However, today’s college students and recent grads share and view videos frequently. For college recruiters, YouTube can be a great outreach tool. YouTube also allows employers to embed cards, or links, to their own websites, blogs, and other sites.

During the month of March, College Recruiter’s blog will feature multiple articles and videos on using social media in college recruiting. Be sure to follow our blog, subscribe to our YouTube channel, and follow us on LinkedIn, Twitter, and Facebook.

At College Recruiter, we believe every student and recent graduate deserves a great career. We are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to excellent entry-level jobs and internships. Why not let College Recruiter assist you in the recruiting process?

Posted July 17, 2015 by

6 Things you are Doing Wrong with Your Visual Resume

Akansha Arora 2

Akansha Arora

In this competitive market it is necessary that you make yourself look different from the rest. The creativity and uniqueness in your CV can still grab you an interview. The six seconds that a recruiter spends on your CV should reflect a part of you so that the recruiter becomes sure about you. So what different can you do? Well in this technology driven world, visual resumes are the next in thing. Here is everything you would want to know about visual resume, what you might be doing wrong and how you can use them in your job search. (more…)

Posted June 11, 2015 by

Tips for Dressing Right at Your Next Job Interview

Beautiful businesswoman ready to handshake on a white isolated background

Businesswoman ready to handshake on a white isolated background. Photo courtesy of Shutterstock.

You’ve prepared for your job interview mentally and academically, but have you done your fashion research? Don’t let your choice of wardrobe for your interview negatively influence all the other positives you have in place. What will work best for your interview varies with each company. Before deciding what to wear to your interview, look into the every day dress code at that company. Then, choose apparel that is a step up from their everyday attire. It is just as important not to seem over-dressed for a casual work environment as it is to dress to impress in a more formal environment. This article will help show you what to wear and what not to wear to a job interview. We will also highlight how important your interview outfit can be. (more…)

Posted April 28, 2015 by

Fun And Inexpensive Outings For Students

Mark Westerman photo

Mark Westerman, Chief Marketing Officer of CareOne, Inc.

Let’s face it, college is expensive and your part-time job only gets you so far. When it comes to hanging out with friends on the weekends, the more ways you can find to have free or inexpensive fun, the better. With that in mind, here’s a look at 10 budget-friendly activities to consider!

1. Find Free Events: Most cities host free events, so pay attention and make the most of them! Then, to keep yourself from overspending on pricey fair food or tourist trinkets, bring your own drinks and snacks, and/or try to eat before you go, says Sarah Deveau at Stretcher.com. (more…)

Posted April 09, 2015 by

Digital Tactics To Help Land Your First Post-Grad Job

Man use pc tablet. Job search background.

Man using pc tablet. Job search background. Photo courtesy of Shutterstock.

After graduation, we start to worry about more serious issues. We are no longer bothered whether we will give correct answers on our exams, and whether we will be satisfied with our mid-term grades. We need to focus and give our life new purpose. In other words, we need to land our first job. Easier said than done, to say the least. We become a part of a vicious loop known as the “Job-Experience paradox”.

You need to land a job in order to gain experience, and of course, you need experience in order to get a job. Luckily, there is a way to create a nice professional image of yourself, to help you overcome this obstacle. It is known as digital tactics, and here are the ways to implement them, to help you land your first job. (more…)

Posted March 30, 2015 by

Why You Should Clean Up Your Social Media Profiles – and How to Do It.

Lisa Green photo

Lisa Green

The growth of social media has turned our focus online and made digital friendships, statuses and profiles just as valid as ones that exist in “real life.” Though there are countless advantages to a fleshed-out online presence, there are also real and unfortunate downsides, particularly to those who are on the hunt for a new career. (more…)

Posted February 20, 2015 by

How The Use Of Social Media Can Reshape The Education Sector?

Social media concept: text Social Media on green chalkboard on grunge wall background, 3d render

Social media concept: text Social Media on green chalkboard on grunge wall background, 3d render. Photo courtesy of Shutterstock.

In the last few years, internet has drastically revolutionized the education sector. In addition to this, social media has added more interest by changing communication medium and creating more impact on education. Networking sites like Facebook and Twitter are two chief and largely used mediums to explore and market education. Today, students, professors and education experts can connect with each other through social media medium and create awareness. The rising interest and availability among young students is an undeniable fact. (more…)

Posted August 05, 2014 by

College Students, Do You Use Social Media to Search for Jobs? How It Can Work for You

Social media can be successful for college students searching for jobs if it’s used correctly.  Learn how this form of networking can work for you in the following post.

To avoid freezing up when it comes to optimizing your digital brand presence on the Inter-web, let’s take a look at some of the most commonly being used by careerists. Wwhat works, what doesn’t work, and where will you get the most bang for your virtual buck?

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Posted July 18, 2014 by

Best Apps for Networking: Bringing You the Best Apps for Play, Business, and Everything In Between

Various social media apps for networking

Various social media apps for networking. Photo courtesy of Shutterstock.

We live in a modern evolving world and all the happening is online. Social and business networking is booming, and new apps are constantly being made. Whether it’s retweeting a video of Mario Goetze scoring the winning goal for Germany in the FIFA World Cup at your friends, to submitting that polished resume online to land the first important job, the internet always knows how to provide. Especially on the go!

We put together a list of our top apps—some more familiar than others—ranging from downright silly sharing with friends, to life changing apps for business: (more…)

Posted July 10, 2014 by

Make Online Learning Easier with These Tools

John Reiley (profile picture)

John Reiley

When you are working through online classes- whether for school or for business training- you will need the right tools to help you get through it and get the most out of it. If you are looking for some very useful and user friendly tools and apps for online learning, then you need to consider these tools. Many are free to use or have minimal fees and cost, making them perfect for any student or online learner. Check them out to see what they can do for you and your group! (more…)