August 19, 2016 by William Frierson
How do you handle networking opportunities? Is it a one-way or a two-way street? The mistake you can easily make is that networking is all about you. Because you’re so focused on landing an internship or an entry-level job, no one else seems to matter. Having that perspective is a mistake.
Networking is about communicating with professionals or other job seekers and building relationships with them. If you’re not just talking but taking the time to listen to someone else, you can learn valuable information to benefit your career. Michael Moradian, Executive Director of HonorSociety.org, explains why networking isn’t all about you and offers good networking tips.
“We live in a culture obsessed with personal branding, which isn’t necessarily a bad thing. The problem occurs when the only thing professionals focus on is themselves. Don’t attend networking events to tell your story alone; focus on listening, as well. After all, networking should be a dialogue, not a monologue.
It all comes down to authenticity. Are you joining professional groups and meeting people to only serve your career and to be the loudest, most talkative person in the room? If so, you will get nowhere fast.
Show a genuine interest in meeting new people, sharing ideas, asking questions, and developing strong relationships. Nobody wants to associate with selfish, egotistical blowhards who try controlling every conversation.
Being authentic also requires gratitude. Many young professionals forget to thank whoever takes time to talk to them. Express how much you appreciate each person’s time and energy. This leaves them with a positive impression of you and solves another common networking mistake, which is failing to follow-up.
Most people assume their contacts will seek them out on their own. Don’t leave it to chance. Instead, be proactive, and connect online and schedule follow ups with a simple email or a request for a lunch meeting. Take charge, be humble, and maintain a level of professionalism.”
Michael Moradian is the Executive Director of HonorSociety.org, an honor society that recognizes academic achievement and provides valuable resources and tools to its members. Connect with Michael and HonorSociety.org on Twitter at @HonorSocietyorg.
July 25, 2016 by William Frierson
The digital age arrives with many benefits. Our lives are faster, online, and the information is easily accessible at the click of a button. However, you cannot be left behind, and you need to keep up with technology because it might end up replacing you if you don’t. In fact, it’s already happening. Many jobs that have been a staple of society in the past 100 years are slowly being given to automatons.
Those are the jobs that require little social interaction and are based on pure demand or logical thinking. A human employee in simple services can be replaced by a few buttons. We’re moving forward, and many already believe that the younger generation needs to make sure their digital skills are sharp in order to fit into the future. How do you defeat this robotization of services and jobs? Learn to be the one who controls and creates them.
It does not mean you necessarily have to learn how to build robots, but it means that you need to understand what sort of skills and talents future employees expect from you. Digital skills are certainly among them because they will play a major role in shaping the future. Your concern should be to belong among those who participate, instead of those who just watch, and here’s what you should definitely know to land a great job.
1. SEO (Search Engine Optimization)
Even though SEO has been around for quite a while, it’s not known to many who have had no handle in creating or taking care of a website. However, keep in mind that skills using it are required by around 14% of companies in the digital industry, and that number is expected to grow. It’s an essential tool used to optimize a website in order for it to generate traffic and conversation. It’s an imperative skill for many jobs and one that will definitely impress employers in the industry.
In essence, it’s a very simple method that companies are looking for regarding marketing. It implies increasing a specific website’s traffic by buying ads on search engines that make potential customers click on it. However, you need to hone your skills in identifying promising keywords, creating a compelling ad, and measure the results. These will be excellent skills to have if you’re aiming to submit a winning job application at a tech titan in the industry.
It’s not enough to implement digital strategies. Analytics are crucial and highly sought-after by employers because it means you are comfortable with analyzing and evaluating how those techniques are progressing. You need to be able to compare them constantly with others and provide excellent insight. It’s an incredible skill that will certainly land you a job. Everyone is looking to get better.
5. Android or iOS Development
Smartphones are taking over, and learning either one of these two platforms will look great on your resume. They have tremendous potential for the future because they are not going anywhere. You could find an amazing job if you master at least one of them.
6. PaaS (Platform as a Service)
Cloud software is everywhere, and many believe that they will ultimately become the quintessential platform for companies. PaaS is a tool that will help you develop these web applications that will no longer require customers to download sizeable programs on their hard drives. It’s a builder of accessibility.
7. Personal branding
Through the use of social media, you can create an excellent personal brand that will land you a fantastic job. You only need to learn how to do it. It implies understanding the use of all social media platforms, including Facebook, LinkedIn, websites, blogs, and everything else to create a beneficial image of yourself.
8. Writing online content
Everything is on the internet, and the ability to create quality content is highly sought-after. If you combine it with SEO and a few marketing skills, you could reach for a high-paying digital marketing job. It’s important to know how to flow between platforms, and manage your content for every situation.
9. Web design and creating websites
There are numerous tools out there to use, and mastering a majority of them will certainly make you desired on the job market. All you need is a bit of coding, tremendous amounts of creativity, and the patience to actually learn all the tools. Everyone and everything needs a website. Be the one who creates them, and you will be needed as well.
10. Image and video editing
Online digital media is in full force, so there will always be a need for someone who has extensive skills of image and video editing. Be it for advertising, marketing, or basically any industry, these are very valuable skills to learn. They look impressive on your resume, and every company needs someone with these abilities. If you truly want to impress them, grab the Adobe collection and master it.
We have moved fast into the future, and our steps need to be quick in order to keep up. Basic knowledge of Microsoft Office is now not something employers require, but something they expect. Focus on the most advanced tools that will set you apart from the crowd of millennials still stuck behind technology.
Amanda Wilks is a digital marketing intern and a part-time writer, passionate about social media and personal branding. She loves helping individuals create unique online identities and achieve their much-desired professional acclaim.
June 16, 2016 by William Frierson
To improve their chances of landing entry-level jobs, college students and recent graduates should engage in networking. Professional networking often includes but is not limited to talking to and building relationships with the right people who can advance their careers. Students and recent grads also have to think about branding themselves personally and professionally. Networking is a long process, and students should begin early. So how can job seekers network successfully? Bruce Harpham, Founder of Projectmanagementhacks.com, shares two networking tips for college students and recent graduates.
“Join a professional association to explore a career interest. For example, the Project Management Institute is great if you are interested in project management or the Chartered Financial Analyst (CFA) Institute if you are interested in finance. For the best results, attend an event and then ask to meet one-on-one with an association leader. Many professional associations have free or low cost fees for students. Spending three to four hours per month attending networking events and talking with an industry leader is worth 10 hours of online job search.
Prepare for coffee networking meetings. Come prepared with three to five specific questions written in a notebook to ask professionals about their careers. Make sure none of the questions are answerable with a two minute Google search. Putting 15 minutes of preparation time into developing good questions means you will gather better information and create more effective relationships. I still follow this practice today and it regularly impresses the people I meet.”
Bruce Harpham is the Founder of Projectmanagementhacks.com, a career development resource, and freelance writer. Bruce’s writing has appeared in CIO, InfoWorld, CSO, ProjectManagement.com, and other publications. Bruce lives in Toronto, Canada.
March 29, 2016 by Bethany Wallace
There’s a whole lot of buzz right now about how important it is to brand yourself on social media. Should you create a separate personal and professional brand? Should you invite employers to connect with you on social media, or keep all social media accounts strictly private, adding only friends and family to connect with you? Should you boycott social media altogether?
Whoa there, Tiger. Before you go rogue on us and refuse to interact with the world from this day forward, let’s take a step back and consider a balanced approach to branding.
Today’s Tuesday Tip offers tips on how to brand yourself on social media.
If the video is not playing or displaying properly click here.
1) Be consistent.
Consistency is king in relationship building. Why? Most people—healthy people—enjoy knowing what to expect from others; that makes them feel safe, comfortable, and relaxed. If people can typically expect you to behave in the same manner, with few exceptions, and your behavior is polite, courteous, and kind, people will enjoy being around you. They will most likely want to be around you in the future and accept your requests for appointments, phone calls, and other interactions. It’s important to brand yourself as someone who is consistent.
On the other hand, if you behave in an inconsistent manner—even on social media—and your comments run the gamut from thoughtful and kind to harsh and critical, your contacts/friends online may begin to shy away from interacting with you. Even if you have much to offer by way of expertise, you might find that your acquaintances are less likely to respond to your comments and invitations if you don’t behave in a consistent manner.
Remember the analogy used in the video embedded in this article of Madonna and Britney Spears. Madonna maintained a consistent marketing message or brand out of the gate. Her fans (and haters) knew what to expect from her from day one. This was never true of Britney Spears (or Miley Cyrus, for that matter). Deep down, most people really like knowing what to expect of others, particularly those we have relationships with.
2) Be kind.
Golden rule, people. Simply treat others as you want to be treated, or as my career mentor Samantha Hartley says, and as I mentioned in a recent Tuesday Tip video, “as offline, so online.” Treat others well face-to-face (with kindness, courtesy, politeness, encouragement, positivity, humor, etc.). Interactions on social media should be no different, right? When you brand yourself on social media, ensure that you leave people with a positive feeling after they interact with you.
3) Be strategic.
Be strategic when you brand yourself. Put some thought into choosing what you post because it matters; it can affect your employment opportunities.
Who are you on your best day? Are you reliable, caring, outgoing, considerate, and on time? This is the best you to portray on social media. This is how to brand yourself on social media.
If you have difficulty figuring out who you are in terms of your career path and how to brand yourself, you’re not alone. Branding yourself is a lifelong process; you simply get started while you’re in college, and you continue working on it throughout your career. If you need help determining how to word your headline on LinkedIn, sections of your resume, or even where you’re heading in terms of your career path, visit with your career services specialists on campus. Take free career assessments on campus. It’s never too late!
January 28, 2016 by William Frierson
An effective job search requires college students to understand how to approach it. What they do or don’t do during the job search leaves an impression that either helps or hurts their efforts. The right preparation leads to the right job search opportunities. Josh Warborg, District President of Accountemps, offers do’s and don’ts for a successful job search. Continue Reading
September 30, 2014 by William Frierson
While it is important for job seekers to have the skill set do the jobs they apply for, they should also possess certain skills that allow them to be the right fit for the company culture. These skills are known as soft skills. Soft skills are intangible qualities that tell an employer not only about you as a potential employee but also as a person. For college students searching for entry level jobs, having these skills can help make the difference in their job searches. Continue Reading
College Students, Take Your Search for Jobs to the Next Level by Making More Connections on LinkedInSeptember 17, 2014 by William Frierson
In their search for jobs, college students on LinkedIn can better their chances by making more connections through their networks. Learn how in the following post.
This is about leveraging your LinkedIn network but let me give you some real life context. This will bring together your-brand, your-network and LinkedIn in order to give you career advantage. According to Wikipedia: Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement
September 16, 2014 by William Frierson
If you are about to graduate from college and have an interest in getting an entry level job freelancing, the following post has seven steps to move forward in your search.
You have many good reasons to start your freelance career as soon as (or even before) you graduate college. Even if you’d prefer to work an office job or want to explore another type of traditional employment setting, think of how “running your own business” will look on your resume. Plus, as you trudge
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September 09, 2014 by William Frierson
College students searching for jobs who need some help building a personal brand can find an A to Z guide from an infographic in the following post.
Five years ago, almost no one talked about personal branding. Today, you apparently can’t build a career without a first building a brand of your own. But how do you get started? What makes for a solid personal brand? And exactly how do you a build a brand that leads to an impeccable
August 27, 2014 by William Frierson
Entry level job seekers looking to make the right first impression in their job searches must avoid misspelling these 10 words from an infographic in the following post.
A fun post that will (hopefully) make you smile on a Monday morning? Yes. At the same time, this infographic from The Oatmeal is a reminder of some all-too-common typos we (almost all of us!) overlook, every day. And ones recruiters will tell you that they see
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