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The latest news, trends and information to help you with your recruiting efforts.

Posted August 21, 2017 by

“Brand yourself” sounds intimidating. Two recruiting experts discuss how and why job seekers should care.

 

For students and grads looking for a job, we cannot underestimate the importance of networking. You’ve heard that advice before. However, if you don’t build your personal brand before or as you build your network, you could meet with a million people and still get nowhere in your job search.

I caught up with two recruiting experts on our Panel of Experts who offered their advice for entry level job seekers. Toni Newborn, J.D., the Diversity and Consulting Services Manager at the City of Saint Paul; and Jeff Dunn, the Campus Relations Manager at Intel, weighed in on how to “brand yourself.” (more…)

Posted April 07, 2016 by

3 social media tips for job search success

Resume profile personal job career recruitment concept courtesy of Shutterstock.com

Rawpixel.com/Shutterstock.com

Social media can benefit college students and recent graduates searching for internships and entry-level jobs. In order to get the most out of their search using social sites, students and grads must first understand how to use them. We have some help for job seekers in this area.

Kristen Zierau, Director of Executive Recruiting at JMJ Phillip Executive Search, offers the following tips to help college students and recent grads obtain job search success with social media.

1. “When I speak with college career services departments, I give the advice that job applicants really need to clean up their profiles online. There are programs called scrappers that will pull college students and recent graduates’ posts on Instagram, Facebook, Twitter, etc. and post them on their own sites. The bad thing about this is while candidates may clean up their profiles now, another site could be hanging onto their information for years. If job seekers show photos themselves doing wild or crazy things (or maybe sometimes illegal things), it’s likely someone will find this social media post. The same concept applies to political views. Students and grads can find the devoted Bernie or Trump supporter on LinkedIn pretty easily as they are often spamming LinkedIn with their viewpoints and political “expertise.” They will also find out many of those supporters haven’t landed jobs since graduating in the summer of 2015, so be careful and keep viewpoints private unless job seekers can do it under a seemingly untraceable alias.

2. When searching for jobs on social media, college students and graduates cannot treat it like a casual message to a friend. Don’t use shorthand writing. Make sure the grammar is correct and everything sounds professional. Let’s face it; college grads need to sound like they actually graduated from college!

3. Pinging hiring managers directly on LinkedIn is a good start; do this six to 12+ months before graduation. Follow them on Twitter and other social media sources, and engage with them once in a while but not too often; it can be considered annoying. If possible, send a link back to the hiring managers showing agreement with their post; that will help keep a job seeker’s name on their minds. For example, if college students and recent graduates see a post about management from them, maybe send the hiring manager a relevant link to a Harvard Business Review article on management showing they are paying attention.”

Interested in finding more tips for your social media job search? Visit our blog and follow us on Facebook, LinkedIn, Twitter, and YouTube.

Photo of Kristen Zierau

Kristen Zierau, Director of Executive Recruiting at JMJ Phillip Executive Search

A graduate of Michigan State University’s Business School, Ms. Kristen Zierau began her successful career with Target. As one of the fastest rising employees within the Target organization, she became an Executive Team Leader, making a name for herself in the hiring, training, and development of young talent in the retail sector. Prior to joining JMJ Phillip, Ms. Zierau also completed her MBA at Walsh College with honors. Ms. Zierau made a transition to the management consulting and executive search sector, which she is currently on the executive fast-track program at JMJ Phillip. Soon she will be leading Clarke-Caniff, a brand focusing on recruiting and executive search for the retail and hospitality sectors.

Posted March 29, 2016 by

How to brand yourself on social media

There’s a whole lot of buzz right now about how important it is to brand yourself on social media. Should you create a separate personal and professional brand? Should you invite employers to connect with you on social media, or keep all social media accounts strictly private, adding only friends and family to connect with you? Should you boycott social media altogether?

Whoa there, Tiger. Before you go rogue on us and refuse to interact with the world from this day forward, let’s take a step back and consider a balanced approach to branding.

Today’s Tuesday Tip offers tips on how to brand yourself on social media.


If the video is not playing or displaying properly click here.

1) Be consistent.

Consistency is king in relationship building. Why? Most people—healthy people—enjoy knowing what to expect from others; that makes them feel safe, comfortable, and relaxed. If people can typically expect you to behave in the same manner, with few exceptions, and your behavior is polite, courteous, and kind, people will enjoy being around you. They will most likely want to be around you in the future and accept your requests for appointments, phone calls, and other interactions. It’s important to brand yourself as someone who is consistent.

On the other hand, if you behave in an inconsistent manner—even on social media—and your comments run the gamut from thoughtful and kind to harsh and critical, your contacts/friends online may begin to shy away from interacting with you. Even if you have much to offer by way of expertise, you might find that your acquaintances are less likely to respond to your comments and invitations if you don’t behave in a consistent manner.

Remember the analogy used in the video embedded in this article of Madonna and Britney Spears. Madonna maintained a consistent marketing message or brand out of the gate. Her fans (and haters) knew what to expect from her from day one. This was never true of Britney Spears (or Miley Cyrus, for that matter). Deep down, most people really like knowing what to expect of others, particularly those we have relationships with.

2)  Be kind.

Golden rule, people. Simply treat others as you want to be treated, or as my career mentor Samantha Hartley says, and as I mentioned in a recent Tuesday Tip video, “as offline, so online.” Treat others well face-to-face (with kindness, courtesy, politeness, encouragement, positivity, humor, etc.). Interactions on social media should be no different, right? When you brand yourself on social media, ensure that you leave people with a positive feeling after they interact with you.

3) Be strategic.

Be strategic when you brand yourself. Put some thought into choosing what you post because it matters; it can affect your employment opportunities.

Who are you on your best day? Are you reliable, caring, outgoing, considerate, and on time? This is the best you to portray on social media. This is how to brand yourself on social media.

If you have difficulty figuring out who you are in terms of your career path and how to brand yourself, you’re not alone. Branding yourself is a lifelong process; you simply get started while you’re in college, and you continue working on it throughout your career. If you need help determining how to word your headline on LinkedIn, sections of your resume, or even where you’re heading in terms of your career path, visit with your career services specialists on campus. Take free career assessments on campus. It’s never too late!

For more tips on using social media in your job search, follow our blog and subscribe to our YouTube channel. Follow us on LinkedIn, Facebook, and Twitter.

Posted March 22, 2016 by

How to use social media to engage with employers

How can college students and recent graduates use social media to engage online with potential employers (recruiters and talent acquisition professionals) during the job search process?

In this 5-minute video, Bethany Wallace, Content Manager for College Recruiter, provides tips and information for students and grads about how to maximize connections with employers while searching for jobs and networking online.


If the video is not playing or displaying properly click here.

A study by Aberdeen found that 73% of 18-34 year-olds found their last job through social networking. Social media is truly valuable, not just for use in your personal life, but for professional use as well. 94% of employers admit to searching for candidates on social media before inviting them in for a face-to-face interview.

Clearly social media matters.

According to a Career Crossroads study, you’re 10 times more likely to land a job if your job application is accompanied by an employee referral.

Knowing the right people matters. But how can you obtain an employee referral if you don’t already personally know someone working within the company? By connecting with employers via social media!

First, do an advanced search on LinkedIn to identify employees within the company, particularly those who live in your preferred region, and invite them to connect with you on LinkedIn.

Next, visit the company’s website to see which social media sites the company hosts. Follow the company online, not just to check for job postings, but also to engage with recruiters and hiring managers who post LinkedIn discussions and host Twitter chats.

One way to brand yourself to potential employers on social media is to comment on social media discussions in a thoughtful, meaningful manner. Do not engage in discussions hosted by employers in a hostile, rude manner, even if you feel passionate about the topic; remember to keep online conversation polite and courteous at all times. This isn’t Reddit or your personal text thread.

Do make it a point to share your expertise in subject matter when applicable. This brands you as a subject matter expert. While it’s great to compliment people, or make bland comments like, “Love it!” or “I agree,” these comments are never memorable.

Comments that provoke further, deeper discussion are memorable. Comments with embedded links to other great content are memorable. Insightful, appropriate comments demonstrating experience and expertise are memorable.

If you never comment and simply read threads, you will not be remembered; you must participate in order to stand out from the hundreds (or thousands) of job applicants vying for positions.

To learn more about how to use social media to your advantage in your job search, follow our blog, subscribe to our YouTube channel, and follow us on LinkedIn, Twitter, and Facebook.

Posted March 09, 2016 by

LinkedIn tip #3: Vanity URL & public profile settings

When searching for jobs and networking online, do you use LinkedIn effectively? Over the next two weeks, College Recruiter is publishing social media expert Chaim Shapiro’s top 10 LinkedIn tips. Today’s tip, tip #3, provides viewers and readers with tips about editing their vanity URLs on LinkedIn and tips for tweaking their public profile settings for optimal success.

 


If the video is not playing or displaying properly click here.

Expert Chaim Shapiro, Assistant Director of Career Services at Touro College and award-winning social media consultant, provides college students, recent graduates, and all job seekers with valuable information about LinkedIn in his video. He advises viewers to edit the vanity URL in LinkedIn immediately after creating a LinkedIn account to reflect their names (or something very similar) to avoid a vanity URL with lots of letters, numbers, and a confusing LinkedIn URL.

Your vanity URL leads people to your public profile page, so it’s important to keep the vanity URL simple. Shapiro also recommends that LinkedIn users take time to select which information they want to share on their public profiles.

For more of Shapiro’s LinkedIn tips, subscribe to College Recruiter’s YouTube channel, follow College Recruiter’s blog, and follow College Recruiter on Facebook, LinkedIn, and Twitter.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.

Posted March 01, 2016 by

Keeping it old school on social media

Even in the digital age, there’s something warm and fuzzy about throwing it back to the good old days and keeping it old school when using social media. Maybe this seems ironic, but it makes a lot of sense; whether you’re searching for jobs, networking professionally, or connecting with friends, it helps to apply the same communication skills you use when interacting face to face to your online communication via social media. Recruiters and talent acquisition leaders—your future bosses—are looking for employees who exhibit great communication skills. If you can apply the following five tips to your use of social media, you’ll definitely improve your odds of landing internships and entry-level jobs.

This Tuesday Tip video, featuring Bethany Wallace, Content Manager for College Recruiter, offers five suggestions for college students and recent grads for using social media old school style.


If the video is not playing or displaying properly click here.

1. If you can’t show Grandma, don’t show anybody.

When using social media platforms, particularly platforms which are image-heavy like Facebook, Instagram, and Snapchat, avoid posting photos (or posting comments or status updates) containing images or words you wouldn’t show or share with your grandma. If your grandma is a hipster, this rule doesn’t apply to you. Think about the stereotypical grandma who might be offended at the notion of seeing her grandson’s photos of a wild party. That’s the grandma we’re referencing here.

If that mild-mannered, conservative grandma wouldn’t want to see it or read about it, chances are your potential employers don’t want to see it or read about it either. So don’t share it on social media. Remember that just because you think you have your privacy settings locked down doesn’t mean they’re truly secure. Your friends can always tag you in photos. Facebook is publicly traded. And your friends and contacts can also take screen shots of what you post before you realize you need to delete the scandalous content. So play it safe and follow the grandma rule, particularly prior to and during your job search.

2. No phones allowed.

If you’re a traditional college student, your parents can probably tell you lots of stories about what it was like to attend parties and other college functions sans cell phones. Most wild college functions were never documented; the only records that exist of the crazy things that happened at sorority houses in the 80s and 90s live in the memories of the people who attended.

Take notes from the old folks on this one. The benefit to turning off your cell phones at the door of functions with your friends is that you won’t wind up posting any scandalous photos on social media, only to regret those posts later. It might seem fun to share the photos now, but when you begin searching for a job or internship, and employers Google you and find said photos, you’ll wish you’d followed the “no phones allowed” rule once in a while. You might want to suggest to your friends that they follow suit and turn off their phones, too. Who knows? Maybe you’ll find that you have more fun when you aren’t worried about taking selfies or being caught doing something silly.

3. Pay attention; you’re creating a brand.

When sharing, posting, liking, or communicating in any way with your contacts on social media, remember that you’re creating a brand for yourself. As The Police so aptly put it, “I’ll be watching you.” Your contacts—particularly recruiters and potential employers—are watching you. People often pay more attention to your online activity than what you might think. Be sure that you mindfully interact online and treat others with courtesy and kindness. Portray the image of yourself you want others to see. Brand yourself intentionally because if you don’t, you’re still creating a brand; it will just be a personal brand you’ve created haphazardly.

When you interact through social media, commenting thoughtfully on photos and status updates also lets your contacts know that you care about their content. This helps build genuine relationships. This is another way to apply old school communication principles to your online interactions.

4. Request a meeting with professional contacts.

After you’ve interacted with a professional contact online for a while, don’t be afraid to make the suggestion that you meet face to face, to ask for your contact’s phone number, or to request a Skype visit. Taking the next step toward more personal face-to-face interaction is always preferable because it gives you the opportunity to get to know your contact better. Professionals—whether employers or mentors—understand that you are networking in order to gain understanding about your career field and to seek job opportunities. Make your intentions clear when requesting a visit. If you are attempting to learn more about the career field, tell your contact that. If you want to learn about the company your contact works for, state that when you request to meet for coffee.

Most people are open to this type of request if they have time in their schedules. Even if they can’t meet face to face, they can often visit over the phone or online. Moving from social media, like Facebook messaging or direct messaging on Twitter, to a phone call, is a positive step toward building a lasting professional relationship.

5. “As offline, so online.”

This tip comes straight from marketing guru Samantha Hartley, owner of Enlightened Marketing. In the world of social media and electronic communication, people tend to interact more abruptly and to leave their manners at the door. This is a major faux pas if you want to maintain healthy professional relationships with your friends, professional contacts, and coworkers (and land jobs in the future).

Remember that when interacting on social media and through email, it’s just as important to treat people with courtesy, respect, and kindness as it is offline (face to face). As offline, so online.

For more Tuesday Tips and suggestions about using social media effectively in your job search, follow our blog, subscribe to our YouTube channel, and follow us on Facebook, LinkedIn, and Twitter.

 

Posted February 09, 2016 by

3 online networking tips

As a college student, you might be an expert at using social networking apps like Facebook, Twitter, YouTube, Instagram, and Whisper for connecting with friends and communicating about day-to-day life, but do you admittedly need guidance when it comes to networking online for professional reasons? It’s one thing to post pictures of your weekend adventures with your best friends—it’s another to reach out to your social network for assistance when conducting your first full-time job or internship search.

This brief video featuring Career and Disability Services Coordinator, Rebecca Warren, of the University of Arkansas Community College at Batesville, highlights three simple tips for making the most of social media when networking online for professional purposes.


If the video is not playing or displaying properly click here.

1)      Clean up your social media pages, profiles, and online presence before becoming active in your job search.

Networking online via social media for professional purposes is a different animal than using social media for personal reasons.  Make sure everything you post (or have visible and set to “public”) is appropriate; would you feel comfortable with the content being seen by an employer or by someone listed as a job reference? If not, delete it. Delete statuses and posts including curse words and long rants, Tweets with awful grammar, and photos portraying you in a negative or scandalous light. The rule of thumb is to always yourself positively and professionally, particularly when conducting a job search. Don’t begin the online networking process until you’ve taken this first step.

2)      Let your existing network know you are preparing to begin a job search.

Let your contacts—friends, family, and other contacts you are already connected to online– know about your career field (which is probably related to your college major), where your interests lie, where you have completed internships, etc.  Be careful when reaching out; when networking online, you never want to demand assistance or seem pushy, arrogant, or nonchalant. When asking for assistance in your job search, attempt to come across as gracious and patient. Remember, your social media contacts are under no obligation to assist you—expressing gratitude for any act of support or assistance is always a good idea!

Your social network will grow based on the people your existing connections know.

Rebecca Warren, Career and Disability Services Coordinator, UACCB

Rebecca Warren, Career and Disability Services Coordinator, UACCB

“If your existing network online doesn’t know you’re conducting a job search, they can’t help you,” says Rebecca Warren.

If you build the support of your initial contacts, you already have many people cheering you on before you even begin.

3)      Connect online via social media with professional groups in your field.

Many professional organizations host pages or groups on social media platforms, including LinkedIn and Facebook, and some even host weekly online Twitter discussions. Connecting with professional organizations and getting involved in discussions requires effort on your part, but this work pays off. You never know when a member of a group might know about an unlisted job opening or an upcoming job opening within his organization. If you are regularly participating in online discussions and making intelligent contributions to discussions, the member may reach out to you about the job opening.

Networking online is similar to networking face-to-face; it’s an ongoing process, and it’s about relationships. Whether you’re using social media apps or participating in professional groups and discussion boards, simply treat people professionally and with common courtesies, and you’ll find your online network growing exponentially.

To begin practicing these three great tips for using social media to your advantage in your job search, visit College Recruiter on Facebook, LinkedIn, YouTube, and Twitter.

 

Posted September 04, 2014 by

Recent College Graduates, The Benefits of Getting to Know These Office Assistants on Your Jobs

For recent college graduates with jobs, there are benefits of getting to know these office assistants.  Find out who they are and why you should network with them in the following post.

High-performing professionals know their careers will be defined by the relationships they build. You go to lunches, have a drink at happy hour and meet for coffee. Maybe you’ve even tried an online networking event. These are all great ways to build your professional network. But you may be overlooking one important and powerful person. It’s surprising

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Posted July 14, 2014 by

Recent College Graduates, Searching for Jobs on LinkedIn? 7 Ways to Help Your Network Grow

Recent college graduates who are searching for jobs on LinkedIn should focus on connecting with people.  Learn seven ways to help your network grow in the following post.

If your business needs are like mine in that you need a wide network with robust search results, here’s my advice for growing your LinkedIn network. You can use these tips to become an open networker or scale it back a bit to simply grow your network in a more

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Posted May 07, 2014 by

Have You Researched the Entry Level Job Description Prior to the Interview?

Before interviewing for an entry level job, it is a good idea to do some research beyond what the job description says.  The following post has advice on how to do your homework on a potential employer.

Matching your career path with a company that’ll take you part-way along the route is little more than a gamble if you don’t do the research. It’s all about best fit, for you and the company. The more you find out prior to joining a company then

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