ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted March 29, 2016 by

How to brand yourself on social media

There’s a whole lot of buzz right now about how important it is to brand yourself on social media. Should you create a separate personal and professional brand? Should you invite employers to connect with you on social media, or keep all social media accounts strictly private, adding only friends and family to connect with you? Should you boycott social media altogether?

Whoa there, Tiger. Before you go rogue on us and refuse to interact with the world from this day forward, let’s take a step back and consider a balanced approach to branding.

Today’s Tuesday Tip offers tips on how to brand yourself on social media.


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1) Be consistent.

Consistency is king in relationship building. Why? Most people—healthy people—enjoy knowing what to expect from others; that makes them feel safe, comfortable, and relaxed. If people can typically expect you to behave in the same manner, with few exceptions, and your behavior is polite, courteous, and kind, people will enjoy being around you. They will most likely want to be around you in the future and accept your requests for appointments, phone calls, and other interactions. It’s important to brand yourself as someone who is consistent.

On the other hand, if you behave in an inconsistent manner—even on social media—and your comments run the gamut from thoughtful and kind to harsh and critical, your contacts/friends online may begin to shy away from interacting with you. Even if you have much to offer by way of expertise, you might find that your acquaintances are less likely to respond to your comments and invitations if you don’t behave in a consistent manner.

Remember the analogy used in the video embedded in this article of Madonna and Britney Spears. Madonna maintained a consistent marketing message or brand out of the gate. Her fans (and haters) knew what to expect from her from day one. This was never true of Britney Spears (or Miley Cyrus, for that matter). Deep down, most people really like knowing what to expect of others, particularly those we have relationships with.

2)  Be kind.

Golden rule, people. Simply treat others as you want to be treated, or as my career mentor Samantha Hartley says, and as I mentioned in a recent Tuesday Tip video, “as offline, so online.” Treat others well face-to-face (with kindness, courtesy, politeness, encouragement, positivity, humor, etc.). Interactions on social media should be no different, right? When you brand yourself on social media, ensure that you leave people with a positive feeling after they interact with you.

3) Be strategic.

Be strategic when you brand yourself. Put some thought into choosing what you post because it matters; it can affect your employment opportunities.

Who are you on your best day? Are you reliable, caring, outgoing, considerate, and on time? This is the best you to portray on social media. This is how to brand yourself on social media.

If you have difficulty figuring out who you are in terms of your career path and how to brand yourself, you’re not alone. Branding yourself is a lifelong process; you simply get started while you’re in college, and you continue working on it throughout your career. If you need help determining how to word your headline on LinkedIn, sections of your resume, or even where you’re heading in terms of your career path, visit with your career services specialists on campus. Take free career assessments on campus. It’s never too late!

For more tips on using social media in your job search, follow our blog and subscribe to our YouTube channel. Follow us on LinkedIn, Facebook, and Twitter.

Posted March 22, 2016 by

How to use social media to engage with employers

How can college students and recent graduates use social media to engage online with potential employers (recruiters and talent acquisition professionals) during the job search process?

In this 5-minute video, Bethany Wallace, Content Manager for College Recruiter, provides tips and information for students and grads about how to maximize connections with employers while searching for jobs and networking online.


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A study by Aberdeen found that 73% of 18-34 year-olds found their last job through social networking. Social media is truly valuable, not just for use in your personal life, but for professional use as well. 94% of employers admit to searching for candidates on social media before inviting them in for a face-to-face interview.

Clearly social media matters.

According to a Career Crossroads study, you’re 10 times more likely to land a job if your job application is accompanied by an employee referral.

Knowing the right people matters. But how can you obtain an employee referral if you don’t already personally know someone working within the company? By connecting with employers via social media!

First, do an advanced search on LinkedIn to identify employees within the company, particularly those who live in your preferred region, and invite them to connect with you on LinkedIn.

Next, visit the company’s website to see which social media sites the company hosts. Follow the company online, not just to check for job postings, but also to engage with recruiters and hiring managers who post LinkedIn discussions and host Twitter chats.

One way to brand yourself to potential employers on social media is to comment on social media discussions in a thoughtful, meaningful manner. Do not engage in discussions hosted by employers in a hostile, rude manner, even if you feel passionate about the topic; remember to keep online conversation polite and courteous at all times. This isn’t Reddit or your personal text thread.

Do make it a point to share your expertise in subject matter when applicable. This brands you as a subject matter expert. While it’s great to compliment people, or make bland comments like, “Love it!” or “I agree,” these comments are never memorable.

Comments that provoke further, deeper discussion are memorable. Comments with embedded links to other great content are memorable. Insightful, appropriate comments demonstrating experience and expertise are memorable.

If you never comment and simply read threads, you will not be remembered; you must participate in order to stand out from the hundreds (or thousands) of job applicants vying for positions.

To learn more about how to use social media to your advantage in your job search, follow our blog, subscribe to our YouTube channel, and follow us on LinkedIn, Twitter, and Facebook.

Posted March 18, 2016 by

LinkedIn tip #10: Searching connections

Do you understand the power of searching your LinkedIn contacts’ connections?

This video, the final tip in a series of 10 by expert Chaim Shapiro, will help you better understand how to harness the power of searching your connections’ connections on LinkedIn to build your network online and search effectively for jobs using LinkedIn.

Chaim Shapiro, Assistant Director of Career Services and expert social media consultant, is hosted by College Recruiter’s Content Manager Bethany Wallace. This video series, Top 10 LinkedIn tips with Chaim Shapiro, helps college students, recent grads, and job seekers of all ages make the most of LinkedIn’s various features when searching for internships and entry-level jobs.


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Shapiro helps viewers discover that searching through their contacts’ connections on LinkedIn is a multi-layered process which can provide them with leads to potential new contacts of their own. This is helpful for college students and grads who are embarking on their own job search.

LinkedIn users can search through one of their contacts’ connections by job title or keyword, for example, and then click on “advanced search.” At that point, users can search by geographic location, company, or any other criteria.

For more of Chaim Shapiro’s top 10 LinkedIn tips, subscribe to College Recruiter’s YouTube channel, follow College Recruiter’s blog, and follow College Recruiter on Facebook, LinkedIn, and Twitter.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.

Posted March 17, 2016 by

LinkedIn tip #9: Managing relationships with contacts

There’s more to using LinkedIn than simply adding lots of contacts–you have to manage your relationships with those contacts.

No matter if you’re a new LinkedIn user or a pro, Chaim Shapiro’s 10-part series Top 10 LinkedIn tips with Chaim Shapiro will certainly help to improve your LinkedIn profile. This brief video and article is part 9 in the 10-part series for college students, recent graduates, and other job seekers seeking to maximize use of their LinkedIn profiles while job searching and networking online.

Chaim Shapiro, Assistant Director of Career Services at Touro College and social media consultant, is hosted by Bethany Wallace, Content Manager for College Recruiter. Shapiro lends LinkedIn users tips for ways to manage relationships with their contacts on LinkedIn in the following video.


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When managing relationships with your contacts on LinkedIn, you have multiple options for keeping track of your communication with your contacts. This is key because when you begin networking online, you may find yourself communicating with hundreds of recruiters or employers within a period of a few months.

The contact relationship management feature allows you to enter notes about how you met your contacts, to set reminders to contact your connections, to make notes about how you met, and to create tags and categories for your contacts. Even if you only utilize one or two features when networking on LinkedIn, you may be grateful you did as your list of connections grows.

For more of Chaim Shapiro’s top 10 LinkedIn tips, subscribe to College Recruiter’s YouTube channel, follow College Recruiter’s blog, and follow College Recruiter on Facebook, LinkedIn, and Twitter.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.

Posted March 16, 2016 by

LinkedIn tip #8: Advanced search feature

If you have a LinkedIn profile, chances are you’ve searched for a friend or employer before, but have you used the advanced search feature?

Whether you just created your LinkedIn profile or have had one since your first year of college, expert Chaim Shapiro, Assistant Director of Career Services at Touro College and award-winning social media consultant, will help you improve your LinkedIn profile while networking online and conducting a job search by helping you understand how to use the advanced search feature to optimize your job search.

This brief video and article is part 8 in a 10-part series, Top 10 LinkedIn tips with Chaim Shapiro, for college students, recent grads, and other job seekers hosted by College Recruiter’s Content Manager, Bethany Wallace.


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The advanced search feature allows LinkedIn users to search for people using advanced search criteria, including company, school, location, job title, keywords, and first and last name. When searching for jobs, this is extremely helpful. In addition to these fields, you can also search outside of your own connections, search by industry, by school, by non-profit interests, etc.

The sky’s the limit when it comes to advanced search features, and college students and recent grads who are searching for jobs on LinkedIn should definitely take advantage of the advanced search feature.

For more of Chaim Shapiro’s top 10 LinkedIn tips, subscribe to College Recruiter’s YouTube channel, follow College Recruiter’s blog, and follow College Recruiter on Facebook, LinkedIn, and Twitter.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.

Posted March 15, 2016 by

LinkedIn tip #7: Alumni feature

As a college student or recent graduate, are you taking full advantage of LinkedIn’s alumni feature? If you aren’t currently using it to bolster your LinkedIn profile and build your connections, you’re missing out on a great opportunity.

This brief video, #7 in a series of 10 LinkedIn tips, expert social media consultant and Assistant Director of Career Services at Touro College, Chaim Shapiro, explains LinkedIn’s alumni feature and how to take advantage of it to benefit you while searching for jobs and networking online. This video/article is one in a series of Chaim Shapiro’s top 10 LinkedIn tips featured on our blog in March for college students, recent grads, and other job seekers. In this video, Shapiro is hosted by College Recruiter’s Content Manager, Bethany Wallace.


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To locate the alumni feature in LinkedIn, go to “My Network” and “Find Alumni.”

LinkedIn defaults to each LinkedIn user’s alma mater. LinkedIn sorts information about LinkedIn alumni users, including where they live, where they work, and what they do. This is valuable when seeking to network with other alumni and when searching for jobs. If you reach out to a fellow alumnae from your alma mater, for example, you already have common ground and may be more likely to receive a warm reception when asking for help in your job search.

The alumni feature is also a powerful research tool. You can search for alumni from other universities. This is helpful if you want to know what finance students from Wharton University list as their top skills, for example, in order to list top skills accurately on your own LinkedIn profile.

For more of Chaim Shapiro’s top 10 LinkedIn tips, subscribe to College Recruiter’s YouTube channel, follow College Recruiter’s blog, and follow College Recruiter on Facebook, LinkedIn, and Twitter.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.

 

Posted March 14, 2016 by

LinkedIn tip #6: Skills & endorsements

How much thought have you put into listing your skills on LinkedIn? When endorsing others for their skills and seeking endorsements for your own skills, do you simply click a few plus signs and move on, hoping to appease your contacts, or do you take a more thoughtful approach?

Whether you’re new to LinkedIn or have been a user for years, expert Chaim Shapiro, Assistant Director of Career Services at Touro College and award-winning social media consultant, will help you improve your LinkedIn profile while searching for jobs and networking online.

This short video and article is part 6 in a 10-part series, Top 10 LinkedIn tips with Chaim Shapiro, for college students, recent graduates, and job seekers.

Chaim Shapiro is hosted by College Recruiter’s Content Manager Bethany Wallace; Shapiro provides tips for listing skills on your LinkedIn profile and for seeking endorsements and endorsing others.


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When listing skills on LinkedIn (you can list up to 50 skills and reorder the skills in whatever order suits you best), you choose whether to allow connections to endorse you or not, whether to include you in endorsement suggestions to connections, and whether to show suggestions to you to endorse your own connections. Shapiro warns against endorsing everyone for every skill listed on their profiles. “Endorsements mean something to me, and I stand behind my endorsements,” Shapiro asserts.

Shapiro suggests “monetizing endorsements” by reaching out to your contacts after they endorse you for particular skills and offering to help them (using that particular skill).

Shapiro also reminds viewers to order their skills starting with skills they want their connections to view them, starting with their most important skills and ending with the more mundane skills.

For more of Chaim Shapiro’s top 10 LinkedIn tips, subscribe to College Recruiter’s YouTube channel, follow College Recruiter’s blog, and follow College Recruiter on Facebook, LinkedIn and Twitter.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.

 

Posted March 10, 2016 by

LinkedIn tip #4: Contact information

To share or not to share contact information on LinkedIn?

This video and article will answer that question.

Whether you’re a new LinkedIn user or a pro, expert Chaim Shapiro, Assistant Director of Career Services at Touro College and award-winning social media consultant, will help you improve your LinkedIn profile. This short video and article is part 4 in a 10-part series, Top 10 LinkedIn tips with Chaim Shapiro, for college students, recent graduates, and job seekers who want to improve their LinkedIn profiles while searching for jobs and networking online.

This video, hosted by College Recruiter’s Content Manager Bethany Wallace, provides an overview of options for sharing various pieces of personal contact information on LinkedIn.


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Shapiro emphasizes the importance of providing basic contact information on LinkedIn when job searching and networking online. For example, job seekers might want to provide their email addresses or even phone numbers but not their mailing addresses for privacy purposes. Shapiro also encourages job seekers to share links to other websites, including personal websites and Twitter accounts, to maximize social networking opportunities and business opportunities.

Shapiro believes it’s a good idea to include adequate contact information. Contact information is visible to your connections and is viewable in your summary on LinkedIn (which can be included on your public profile). If recruiters and talent acquisition professionals search for you on LinkedIn, they can easily contact you without having to pay to send you an InMail message through LinkedIn if your email address or other contact information is viewable and readily available on LinkedIn.

For more of Chaim Shapiro’s top 10 LinkedIn tips, subscribe to College Recruiter’s YouTube channel, follow College Recruiter’s blog, and follow College Recruiter on Facebook, LinkedIn, and Twitter.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.

Posted March 09, 2016 by

LinkedIn tip #3: Vanity URL & public profile settings

When searching for jobs and networking online, do you use LinkedIn effectively? Over the next two weeks, College Recruiter is publishing social media expert Chaim Shapiro’s top 10 LinkedIn tips. Today’s tip, tip #3, provides viewers and readers with tips about editing their vanity URLs on LinkedIn and tips for tweaking their public profile settings for optimal success.

 


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Expert Chaim Shapiro, Assistant Director of Career Services at Touro College and award-winning social media consultant, provides college students, recent graduates, and all job seekers with valuable information about LinkedIn in his video. He advises viewers to edit the vanity URL in LinkedIn immediately after creating a LinkedIn account to reflect their names (or something very similar) to avoid a vanity URL with lots of letters, numbers, and a confusing LinkedIn URL.

Your vanity URL leads people to your public profile page, so it’s important to keep the vanity URL simple. Shapiro also recommends that LinkedIn users take time to select which information they want to share on their public profiles.

For more of Shapiro’s LinkedIn tips, subscribe to College Recruiter’s YouTube channel, follow College Recruiter’s blog, and follow College Recruiter on Facebook, LinkedIn, and Twitter.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.

Posted March 08, 2016 by

LinkedIn tip #2: Names, headlines, profile pics

No matter if you’re a new LinkedIn user or a pro, expert Chaim Shapiro will help you improve your LinkedIn profile. This brief video and article is part 2 in a 10-part series, Top 10 LinkedIn tips with Chaim Shapiro, for college students, recent grads, and other job seekers who want to make the most of their LinkedIn profiles while job searching and networking online.

This video provides you with information about how to list your name and headline on LinkedIn. It also provides you with tips on selecting a LinkedIn profile photo appropriately and effectively.


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Shapiro refers to name, profile picture, and headline on LinkedIn as “the most valuable real estate” users have on LinkedIn.

Shapiro advises users to list name only in the name field and to not list degrees or other information with few exceptions. Shapiro encourages users to select profile pictures which portray them appropriately in terms of their professions. For example, someone who owns a clothing boutique might dress more casually in their profile picture than an attorney or business manager. Finally, Shapiro offers suggestions related to writing LinkedIn headlines. Headlines default to job titles, but Shapiro believes deferring to the default is a poor decision. Shapiro refers to headlines as “LinkedIn elevator pitches” and encourages viewers to spend time thinking about how they want to brand themselves before writing their headlines.

Chaim Shapiro is hosted by Bethany Wallace, Content Manager at College Recruiter. Chaim Shapiro serves as the Assistant Director of Career Services at Touro College and as a Social Media Consultant, public speaker, and freelance writer.

For more of Chaim’s LinkedIn tips, follow College Recruiter’s blog and follow us on social media on YouTube, Facebook, Twitter, and LinkedIn.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.