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Posted May 31, 2018 by

Recruitment marketing strategies for college students and grads

 

“It’s an increasingly tough marketplace out there on both sides, and that customer understanding can go a long way for the company’s recruiting and all these applicants who want to land a great place to be.” That is from Nancie Ruder, owner of Noetic Consultants, a marketing consulting firm that specializes in brand strategy, research and training. Ruder will speak at SHRM 2018, presenting “Unlocking Marketing Strategy to Optimize Recruitment.” I spoke with Ruder to get her insight into effective recruitment marketing to college students and recent grads. We chatted about measuring success, what Gen Z wants, and non-traditional student recruitment. Here are the takeaways from our conversation. (more…)