ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted January 16, 2015 by

PR, Marketing, or Journalism: Which Is Right for You?

Business man writing communication concept

Business man writing communication concept. Photo courtesy of Shutterstock.

Although there are many job possibilities for people with communications degrees, most graduates track toward public relations, marketing, or journalism. Each field serves a different purpose and offers a different day-in-the-life, and the pay can vary widely, both for entry-level and advanced jobs.

You don’t have to choose your final career path now. In fact, your school experience and internships will probably guide you in the right direction. However, before you get started with a communications degree program, you should start thinking about which field seems like the best fit for you. (more…)

Posted May 02, 2013 by

Only 5% of Fortune 500 Employers Allow Job Applications Via Mobile Devices

Mark Mehler and Gerry Crispin of CareerXroads

Mark Mehler and Gerry Crispin of CareerXroads

I admit it. I have a lot of pet peeves. I’m generally a positive person and appreciative of the beauty of our world and the beauty within others, but some things really tick me off. One of those is how incredibly horrible it is for job seekers to search for and especially apply to jobs using their cell phones and other mobile devices. Quite simply, the candidate experience is atrocious.

My friends, Mark Mehler and Gerry Crispin of CareerXroads, recently released a new white paper on how employers are using mobile recruitment market. The verdict: some progress but a whole lot of room for improvement. The white paper was based on a survey of human resource executives from large organizations and builds on a similar survey conducted two years earlier. This time, Mark and Gerry reported that a larger percentages of the companies surveyed have activity in mobile recruiting. For example: (more…)

Posted April 19, 2013 by

Only 10% of Fortune 500 Employers Allow Job Seekers to Apply Using Mobile Devices

Mark Mehler and Gerry Crispin of CareerXroads

Mark Mehler and Gerry Crispin of CareerXroads

By Mark Mehler and Gerry Crispin of CareerXroads

Ed Newman, currently at iMomentus, recently published a revised version of how the Fortune 500 is evolving when it comes to adopting mobile recruiting. Focusing on the careers side, he rated factors such as “the existence of a formal mobile-optimized corporate website, a mobile-optimized career section and mobile apply process. Companies were ranked in one of five categories: Front Runner, Early Stage, Treading Water, Toe in the Water and Off the Radar.”

According to Ed, progress has been made in the last six months but “very few companies are taking a comprehensive and strategic approach to ensure a consistent brand experience on the mobile web.” Key findings in the report include: (more…)

Posted January 16, 2013 by

Video: When, Why and How to Use Mobile Technology in Your Recruitment Efforts

Below is the first eight minutes, 39 seconds of my presentation on mobile marketing at the 15th Minnesota Recruiters conference. The conference was held on November 8, 2011 at the General Mills world headquarters in suburban Minneapolis, Minnesota. About 230 recruiters, hiring managers, and other human resource professionals attended.

Introducing me was conference organizer Paul DeBettignies. In his “real” job, Paul is a Minnesota I.T. recruiter with HireCast Consulting. (more…)

Posted January 08, 2013 by

Why Job Boards Should Embrace and Not Fear Mobile

Jeff Dickey-Chasins

Jeff Dickey-Chasins

Jeff Dickey-Chasins a/k/a The Job Board Doctor recently posted an article that reminded me that many job boards are either in denial about the growth in usage of the Internet by those on iPads, cell phones, and other mobile devices or those job boards are fearful about that usage migration.

I agree that job boards largely displaced newspapers as the primary source for job postings and that social media sites such as LinkedIn are trying to displace job boards as the primary source for job postings. I also agree that those social media sites look more and more like job boards and would cite as a further example the Social Recruiting App recently launched to much fanfare (and criticism) on Facebook as well as somewhat similar apps added to Facebook pages by companies such as Jobcast (i.e., CollegeRecruiter.com Facebook page) and Work4Labs. (more…)

Posted January 07, 2013 by

When, Why and How to Use Mobile Technology in Your Recruitment Efforts

Man watching webinarVirtually every member of Gen Y — today’s college students and recent graduates — and about 90 percent of Gen X’ers and Baby Boomers care enough about only one electronic device to carry it with them virtually everywhere they go: their cell phones.

Most young adults see their cell phones as important to carry with them as their wallet and keys and the significance of their cell phones has only grown as most of those young adults have graduated from feature to smartphones like iPhones, Androids, and Blackberrys. Indeed, some studies are now projecting that in 2013 the large majority of college students and recent graduates will own smartphones.  (more…)

Posted December 06, 2012 by

My baby, the marketer

CollegeRecruiter.comWhen recruiting students, do colleges and universities only use an adult perspective?  If so, they may need to reconsider and learn some marketing lessons from children, according to the following post.

Having a new baby at home has led to a change in my reading habits. I never thought I would spend my time studying infant sleep patterns, best performing bottle warmers, or the finer differences between identical-looking car seats.

Brian Millar’s article “5 Things Toddlers Can Teach You About Marketing” seemed like a great opportunity to read outside the infant literary spectrum, but not too far.

Link to original:

My baby, the marketer

Posted November 26, 2012 by

Keynote on Mobile Marketing at 2009 MPACE Annual Conference

2009 MPACE Annual Conference LogoOn December 9, 2009 at the beautiful Hyatt Regency in the even more beautiful Monterey, California I had the pleasure of delivering the keynote presentation at the Mountain Pacific Association of Colleges and Employers annual conference.

My topic was How to Use Mobile Marketing to Hire Students & Recent Graduates. During the presentation I discussed: (more…)

Posted November 21, 2012 by

Campus tours and the Gilligan’s Island dilemma

CollegeRecruiter.comBefore visiting a college campus, prospective college students are likely to want some information about the experience.  The following post helps college recruiters understand how they can assist students and their families ahead of a campus visit.

As the “Token Millennial” in the TargetX office, I’d like to put you in a young adult’s shoes for a minute.

Imagine that you’re 22-years-old, getting ready to take a new job and moving from Vermont to Georgia. After discussing it with your family (and posting it on Facebook of course), what is the first thing you do?

Visit site:

Campus tours and the Gilligan’s Island dilemma

Posted September 28, 2012 by

Are You a Mobile Enabler or a Mobile Laggard?

Mark Mehler and Gerry Crispin of CareerXroads

By Mark Mehler and Gerry Crispin of CareerXroads

September marks the start of the 2012 fall frenzy of conferences, niche conferences, un-conferences, expos, seminars, webinars, (and yes, a Colloquium or two). Not every session at every event offers deep dives but the mobile discussion has been noted everywhere this year. One conference, held in mid-September, the second mRecruitingCamp, was totally devoted to the subject. (Michael Marlatt did an excellent job on this one-day niche event.)

Practitioners offering solid case study insights on mobile technology and recruiting included Matt Lavery [UPS], Chris Hoyt [PepsiCo] and Heather Tinguely [Microsoft]. We encourage you to look for their videos. Bottom line, a rapidly increasing percentage of prospects in their pipelines (prospects who are eventually hired) are engaged and in more and more cases applying through mobile devices. (more…)