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Posted April 07, 2016 by

3 social media tips for job search success

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Social media can benefit college students and recent graduates searching for internships and entry-level jobs. In order to get the most out of their search using social sites, students and grads must first understand how to use them. We have some help for job seekers in this area.

Kristen Zierau, Director of Executive Recruiting at JMJ Phillip Executive Search, offers the following tips to help college students and recent grads obtain job search success with social media.

1. “When I speak with college career services departments, I give the advice that job applicants really need to clean up their profiles online. There are programs called scrappers that will pull college students and recent graduates’ posts on Instagram, Facebook, Twitter, etc. and post them on their own sites. The bad thing about this is while candidates may clean up their profiles now, another site could be hanging onto their information for years. If job seekers show photos themselves doing wild or crazy things (or maybe sometimes illegal things), it’s likely someone will find this social media post. The same concept applies to political views. Students and grads can find the devoted Bernie or Trump supporter on LinkedIn pretty easily as they are often spamming LinkedIn with their viewpoints and political “expertise.” They will also find out many of those supporters haven’t landed jobs since graduating in the summer of 2015, so be careful and keep viewpoints private unless job seekers can do it under a seemingly untraceable alias.

2. When searching for jobs on social media, college students and graduates cannot treat it like a casual message to a friend. Don’t use shorthand writing. Make sure the grammar is correct and everything sounds professional. Let’s face it; college grads need to sound like they actually graduated from college!

3. Pinging hiring managers directly on LinkedIn is a good start; do this six to 12+ months before graduation. Follow them on Twitter and other social media sources, and engage with them once in a while but not too often; it can be considered annoying. If possible, send a link back to the hiring managers showing agreement with their post; that will help keep a job seeker’s name on their minds. For example, if college students and recent graduates see a post about management from them, maybe send the hiring manager a relevant link to a Harvard Business Review article on management showing they are paying attention.”

Interested in finding more tips for your social media job search? Visit our blog and follow us on Facebook, LinkedIn, Twitter, and YouTube.

Photo of Kristen Zierau

Kristen Zierau, Director of Executive Recruiting at JMJ Phillip Executive Search

A graduate of Michigan State University’s Business School, Ms. Kristen Zierau began her successful career with Target. As one of the fastest rising employees within the Target organization, she became an Executive Team Leader, making a name for herself in the hiring, training, and development of young talent in the retail sector. Prior to joining JMJ Phillip, Ms. Zierau also completed her MBA at Walsh College with honors. Ms. Zierau made a transition to the management consulting and executive search sector, which she is currently on the executive fast-track program at JMJ Phillip. Soon she will be leading Clarke-Caniff, a brand focusing on recruiting and executive search for the retail and hospitality sectors.

Posted April 18, 2012 by

Best Fields for 2012 Grads Are Accounting, Finance, Engineering, and Computer Science

As the economy continues to slowly improve, so do the prospects for entry-level job candidates who are expected to benefit from companies’ need to rebuild “bench strength” after cutting millions of workers during the recession. However, while this year’s crop of 1.7 million college graduates should fare slightly better than last year’s, the job market will remain fiercely competitive, according to a new outlook from global outplacement consultancy Challenger, Gray & Christmas, Inc.

The college graduates who are likely to have the most success are those with the flexibility to go wherever the jobs are and those seeking positions in the occupations expected to see the most growth over the next decade. Among the top fields are accounting and finance, engineering, computer science, sales and marketing, elementary education, and health care and social services. (more…)

Posted November 30, 2010 by

Small and Large Organizations Plan to Hire More College Grads

Phil Gardner of Michigan State University

The job market for college graduates has bottomed out – falling some 40 percent in the past year– as the market undergoes a colossal shift that demands graduates be flexible and entrepreneurial in the rapidly evolving global economy, according to Michigan State University’s latest Recruiting Trends survey.

Job growth in electronic commerce illustrates this shift. Employers are hiring critical-thinking graduates with the skills to capture more Internet business and help the company continually redefine its operation, said Phil Gardner, director of MSU’s Collegiate Employment Research Institute, which conducts the annual study. “Employers want to be much more flexible; they want to be agile,” Gardner said. “They’re bringing in employees who can slide in multiple directions depending on what transpires over the next year. And that opens the door for students from a variety of academic backgrounds.”

According to the survey of more than 2,500 companies and institutions, hiring levels are at their lowest in several decades. In last year’s study, Gardner predicted hiring would be down 8 percent to 10 percent in 2009 – and it actually ended up falling 35 percent to 40 percent, he said. Coming off those dismal levels, overall hiring is expected to be down about 2 percent in 2010, said Gardner, who presented the results at the 16th annual Trends in Recruiting Conference on Nov. 20 in Chicago.

Mid-sized companies (500 to 4,000 employees) expect to decrease hiring by 11 percent, while large companies (more than 4,000 employees) plan to decrease hiring by 3 percent. The saving grace is companies with fewer than 500 employees, Gardner said. Contrary to media reports that most small employers are hurting, they actually remain the backbone of the college labor market, with hiring expected to increase 15 percent in the coming year, the study found.

While there is a group of small companies shutting down in the recession-plagued economy, Gardner said, there’s another, less-publicized group planning to hire if the economy rebounds. “These companies are guardedly optimistic about hiring over the next year,” he said.

In addition to students focused on e-commerce and entrepreneurship, other hot sectors that should see hiring increases include agriculture production and food processing, environmental sciences, information systems, manufacturing, nonprofits, statistics, nursing, social work, multimedia and Web design. The employment picture in K-12 education depends largely on whether states get federal stimulus money; without it, many teachers will likely be laid off. Non-academic jobs in higher education also will be tough to find. Other sectors that expect to see a decrease in hiring include accounting, banking, engineering, transportation, utilities, real estate and computer science and computer programming.

Geographically, the Eastern Seaboard continues to see job losses, with hiring down about 8 percent in middle Atlantic and Southeast states. From Texas west to California and northward along the West Coast, hiring is up. The college job market is down in the Upper Plains and Great Lakes region.

Ultimately, while many employers tell Gardner they hope to see the economy rebound, he said folks need to understand things will not return to “normal” – that is, a labor market in which college graduates have their pick of high-paying jobs. The recession, combined with increasing global competition, means graduates will continue competing for fewer jobs with lower salaries and benefits.

Kelley Bishop, MSU’s career services director, said it’s imperative that students get aggressive about their futures early in their college careers by networking with prospective employers, landing internships and developing critical thinking skills. He said this cuts across all majors – from engineering to liberal arts – because employers are worrying less about a student’s major and more about whether they can solve problems and think outside the box. “The premium is being placed on flexibility and adaptability,” Bishop said, “because this change in the labor market looks like it’s permanent. And those who can quickly adapt are the ones who are going to survive through this and prosper through this.”