March 08, 2017 by Guest writers from KRT Marketing
Many employers have embraced recruitment marketing across social media. Here we’d like to share best practices and answer common questions.
If college students don’t use Facebook as much anymore, should employers even consider branding on Facebook to reach millennials?
According to Fluent – a customer acquisition platform – in 2016, 41% of millennials use Facebook every day*. That generation was part of the days when you had to sign up with Facebook using your college email address. While the use of Facebook has since changed, millennials are using it to keep in touch with friends and family, as well as receive news.
The organic reach of brands on Facebook has been reduced dramatically. Nowadays, you have to “pay if you want to play.” Therefore, companies have to allocate a budget to advertise on this platform. Even though organic reach is almost nonexistent, a company should post regularly (2-3 times a week) when advertising. Here is why:
If your company is sponsoring posts (ads) and candidates click on these posts, they are sent to a landing page outside of Facebook. But candidates can still visit your company’s Facebook page. If that’s the case, your page has to grab the visitor’s attention. If there is no sign of recent content or content of value, the visitor will not likely take interest in the ad or your company.
One great thing about advertising on Facebook is how granular companies can target candidates. You can focus on certain universities, majors, graduation date and more. It’s easy and relatively inexpensive to brand your company as an employer to the most relevant audience.
*Note: That same study shared that the older millennial generation (ages 25-34) use Facebook most in comparison to the younger millennials (ages 18-24).
Where else should companies invest in social media marketing?
Facebook may not be the best channel to use for recruitment if you’re not paying to play, but Instagram and Snapchat are two channels that can support your efforts to reach college students and millennials. These social networks can assist with attracting these candidates because both are all about the visuals. Leverage them for your employer branding efforts and tell your company’s story through videos and photos, but don’t forget about Snapchat Geo-Filters.
November 10, 2016 by Anna Peters
Who is Andrew Morton?
Director of Social Engagement at Society for Human Resource Management
What you’ll hear from Andrew at the Bootcamp:
How to market your employer brand to Gen Y and Gen Z
Why you’d be wise to listen to Andrew’s advice:
After serving 20-years as an Army Officer and then as an Account Director at an advertising firm, Andrew now serves as the Director of Social Engagement at the Society for Human Resource Management, a global HR professional organization. Andrew believes that the pillars of any successful communications campaign are: sharing an organization’s story by developing content that’s both real and relevant, creating a community-management strategy that is responsive and sustainable and fostering strategic growth that allows an organization to shape its brand internally and externally.
Andrew’s specialties are public relations executive, marketing, account and brand management, social media, web development, media marketing and relations, strategic communications, advertising, TV and digital production, market analysis, speech writing, media training and event management.
The College Recruiting Bootcamp will be focused, fast and mentally challenging. Join us in D.C. on December 8, 2016 at the SEC headquarters. Reserve your space today!
July 25, 2016 by William Frierson
The digital age arrives with many benefits. Our lives are faster, online, and the information is easily accessible at the click of a button. However, you cannot be left behind, and you need to keep up with technology because it might end up replacing you if you don’t. In fact, it’s already happening. Many jobs that have been a staple of society in the past 100 years are slowly being given to automatons.
Those are the jobs that require little social interaction and are based on pure demand or logical thinking. A human employee in simple services can be replaced by a few buttons. We’re moving forward, and many already believe that the younger generation needs to make sure their digital skills are sharp in order to fit into the future. How do you defeat this robotization of services and jobs? Learn to be the one who controls and creates them.
It does not mean you necessarily have to learn how to build robots, but it means that you need to understand what sort of skills and talents future employees expect from you. Digital skills are certainly among them because they will play a major role in shaping the future. Your concern should be to belong among those who participate, instead of those who just watch, and here’s what you should definitely know to land a great job.
1. SEO (Search Engine Optimization)
Even though SEO has been around for quite a while, it’s not known to many who have had no handle in creating or taking care of a website. However, keep in mind that skills using it are required by around 14% of companies in the digital industry, and that number is expected to grow. It’s an essential tool used to optimize a website in order for it to generate traffic and conversation. It’s an imperative skill for many jobs and one that will definitely impress employers in the industry.
In essence, it’s a very simple method that companies are looking for regarding marketing. It implies increasing a specific website’s traffic by buying ads on search engines that make potential customers click on it. However, you need to hone your skills in identifying promising keywords, creating a compelling ad, and measure the results. These will be excellent skills to have if you’re aiming to submit a winning job application at a tech titan in the industry.
It’s not enough to implement digital strategies. Analytics are crucial and highly sought-after by employers because it means you are comfortable with analyzing and evaluating how those techniques are progressing. You need to be able to compare them constantly with others and provide excellent insight. It’s an incredible skill that will certainly land you a job. Everyone is looking to get better.
5. Android or iOS Development
Smartphones are taking over, and learning either one of these two platforms will look great on your resume. They have tremendous potential for the future because they are not going anywhere. You could find an amazing job if you master at least one of them.
6. PaaS (Platform as a Service)
Cloud software is everywhere, and many believe that they will ultimately become the quintessential platform for companies. PaaS is a tool that will help you develop these web applications that will no longer require customers to download sizeable programs on their hard drives. It’s a builder of accessibility.
7. Personal branding
Through the use of social media, you can create an excellent personal brand that will land you a fantastic job. You only need to learn how to do it. It implies understanding the use of all social media platforms, including Facebook, LinkedIn, websites, blogs, and everything else to create a beneficial image of yourself.
8. Writing online content
Everything is on the internet, and the ability to create quality content is highly sought-after. If you combine it with SEO and a few marketing skills, you could reach for a high-paying digital marketing job. It’s important to know how to flow between platforms, and manage your content for every situation.
9. Web design and creating websites
There are numerous tools out there to use, and mastering a majority of them will certainly make you desired on the job market. All you need is a bit of coding, tremendous amounts of creativity, and the patience to actually learn all the tools. Everyone and everything needs a website. Be the one who creates them, and you will be needed as well.
10. Image and video editing
Online digital media is in full force, so there will always be a need for someone who has extensive skills of image and video editing. Be it for advertising, marketing, or basically any industry, these are very valuable skills to learn. They look impressive on your resume, and every company needs someone with these abilities. If you truly want to impress them, grab the Adobe collection and master it.
We have moved fast into the future, and our steps need to be quick in order to keep up. Basic knowledge of Microsoft Office is now not something employers require, but something they expect. Focus on the most advanced tools that will set you apart from the crowd of millennials still stuck behind technology.
Amanda Wilks is a digital marketing intern and a part-time writer, passionate about social media and personal branding. She loves helping individuals create unique online identities and achieve their much-desired professional acclaim.
July 15, 2016 by William Frierson
College career services offices are designed to help prepare college students create career paths. Whether helping college students continue their education or finding internships and entry-level jobs, these offices have the resources and tools students need for succeeding in the job search. The career services professionals on college campuses can even share their personal experiences to give students a better idea of what to expect in the real world.
However, while having resources, tools, and professional advice is nice, how can career services offices improve to attract more college students? Nichole Lefelhoc, Director of the Career Center at Mansfield University, discusses how these offices can center their budgets around collaboration and creativity to connect students with career services offices and other events.
“Collaboration and creativity are the name of the game when it comes to ensuring our budget can be utilized in such a way that we are reaching the greatest number of college students. In a time of shrinking operating budgets, we focus our efforts on developing strong relationships with departments across campus and pool resources to have the greatest impact on students. We have also found a great amount of success in collaborating with student organizations to co-sponsor events. The student group will conduct much of the marketing of an event, as well as fund refreshments, and the career center will organize the content and/or guest speakers.
Another area of potential collaboration is with employers. Many employers are seeking ways to brand their organizations on college campuses, and career centers are seeking ways to connect their students with internship and employment opportunities. One such example was a “Fall Fest” sponsored by an employer. We organized pumpkin decorating, s’mores, hot chocolate, and a fire pit. Turnout at the event was tremendous and offered an opportunity to not only brand the employer, but also market the services of our career center. The event came at no expense to our office.”
Nichole Lefelhoc is the Director of the Career Center at Mansfield University. Nichole helps prepare college students for success after graduation and in their chosen careers. She has a responsibility to make sure the career center offers the appropriate services and resources for this to happen. This could mean anything from career exploration, professional image, and resumes/cover letters to internships, job searching, interviewing, and graduate school.
July 14, 2016 by Bethany Wallace
Most successful college recruitment plans include strategic relationships with key colleges and universities. One of the best ways to develop relationships with colleges and universities is by developing relationships with career services professionals on target campuses. This three-minute video, featuring The WorkPlace Group Executive Partner, Dr. Steven Lindner, explains how employers can maximize relationships with career services professionals. Dr. Steven Lindner also explains why talent acquisition leaders this matters in the grand scheme of the hiring process. Dr. Steven Lindner is hosted by College Recruiter’s Content Manager, Bethany Wallace.
If the video is not playing or displaying properly click here.
Career services matters, Dr. Steven Lindner states, because career services is the avenue for sharing information about job postings with college students on campus. Career services professionals allow employers to access students’ resumes and to participate in career fairs. Career services professionals make employers aware of student organizations and opportunities for sponsoring events held by organizations; for employers, these can be affordable, unique branding and marketing opportunities.
Dr. Steven Lindner shares two specific tips from The WorkPlace Group with employers.
1. Invite college students to visit your organization to conduct a site visit.
Let them experience your company culture and work environment. While conducting the tour of your company headquarters, introduce college students to current interns and recent graduates you’ve hired who are thriving within your organization. Explain your targeted candidate profile and success profile. Keep in mind that students who visit will likely share their experience with other students on campus; try to ensure that students return to campus sharing positive information about your organization.
2. Be persistent when interacting with career services professionals.
Remember that career services professionals are incredibly busy and are interacting not only with college students on campus but also with all the employers vying for their attention and assistance. One of the best times to reach out to career services professionals is during the summer months before students return to campus in the fall.
Dr. Steven Lindner, Executive Partner for The WorkPlace Group®, is a talent acquisition, assessment, and hiring process expert. Under his leadership, The WorkPlace Group® has helped employers hire thousands of job seekers across 44 different countries. The WorkPlace Group® is a leading “think-tank” provider of recruitment services assisting companies ranging from small, fast growing businesses to multinational Fortune 500 companies. In addition to their Recruitment Outsourcing and Project Based Hiring Services, they are one of just a few recruitment providers with specific expertise in College Recruitment.
April 22, 2016 by Bethany Wallace
The Association for Talent Acquisition Solutions (TATech) will host a fall conference in Las Vegas, Nevada, on September 19-21, 2016. Peter Weddle, CEO of TATech, is excited to announce the conference and share information about the conference’s scope, purpose, and agenda with viewers in this video hosted by Bethany Wallace, Content Manager of College Recruiter. Bethany interviews Peter and Steven Rothberg, President and Founder of College Recruiter, who will present a session for talent acquisition leaders at the TATech 2016 Fall Conference & Expo.
If the video is not playing or displaying properly click here.
Peter Weddle explains that TATech is the global trade association for the talent acquisition solutions industry. It represents the for-profit enterprises and not-for-profit organizations that provide technology-based products and services for talent acquisition professionals, from applicant tracking system companies, job boards, and social media sites to mobile apps, recruitment advertising agencies, and cloud-based recruitment marketing platforms. Collectively, its members power or operate over 60,000 sites worldwide and provide state-of-the-art solutions services for virtually every facet of talent acquisition.
The purpose of the TATech 2016 Fall Conference & Expo is to provide cross-talk and information sharing between recruiters/talent acquisition professionals and vendors who provide products and services for talent acquisition professionals. Peter Weddle believes there is a lack of communication and interaction between these two groups of professionals, and that enabling employers and recruiters to get the information they need from their vendors will help them improve their return on investment.
Steven Rothberg, President of College Recruiter, hopes to help talent acquisition leaders improve their return on investment when working with vendors, too, and that is the scope of his presentation entitled, “Doing better deals: How to be a smart consumer of talent acquisition solutions.” In the past, many employers simply posted jobs and assumed the risk; either the jobs would perform well or not. However, with the solutions available to employers now via technology, employers should do their homework and understand the estimated return on investment associated with various types of advertising (banner advertising, email campaigns, pay per click, etc.).
Steven will cover this information in his presentation and believes it will empower talent acquisition professionals to make informed decisions regarding their college recruiting budgets. It will also help employers to negotiate better deals and to make cost comparisons between proposals from different vendors. He emphasizes that employers should negotiate with vendors and provide justification using metrics and pricing information using this type of cost comparison information.
Peter Weddle emphasizes the value of attending a conference like the TATech 2016 Fall Conference & Expo; there isn’t always an opportunity to visit face-to-face with owners of organizations like College Recruiter. In addition, TATech is offering free hotel accommodations at The Palms to those who register for the conference by June 15, 2016. Lastly, Peter mentions that the conference is truly a fun experience, featuring the 2016 Recruiting Service Innovation Awards (the ReSIs). Modeled after the Oscars, the awards are a red carpet, black tie optional celebration.
Be sure to follow our blog for more information about upcoming conferences and events for recruiters and talent acquisition professionals. Subscribe to our YouTube channel, and follow us on LinkedIn, Twitter, and Facebook.
April 04, 2016 by William Frierson
College students and recent graduates who are passionate about social networking should consider finding internships or entry-level jobs via social media. In order to secure one of these opportunities, they must know what it takes to get one. Diane Domeyer-Kock, Executive Director of The Creative Group, shares tips college students and recent grads should apply when searching for jobs and internships via social media.
“Competing for a social media internship or an entry-level job can be difficult because many candidates are on a level playing field; they haven’t yet acquired the skills or work experience that will make them stand out. But there are steps college students and recent grads can take to increase their chances of landing an internship or job:
• Start the search early. Research companies of interest, work with your university career center, scour job boards, and reach out to members of personal and professional networks to uncover leads well before the school year ends.
• Get marketing materials in order. Nail down your personal brand and apply it consistently across all channels, including your resume, social media profiles, and portfolio or website. Consider the look, feel, and content.
• Polish your online presence. A strong digital presence consistent with other promotional tools can be a big career asset, attracting the attention of prospective employers. Make sure the information posted online showcases your expertise, passion for social media, and ability to communicate effectively. That means pushing out interesting content and engaging with contacts consistently.
• Demonstrate strong social skills. Work teams communicate in many different ways today: via email, instant messaging, social media, conference calls, and in-person meetings. Show you know how to collaborate effectively and professionally both online and off.”
Diane Domeyer-Kock is Executive Director of The Creative Group (TCG), a specialized staffing service placing interactive, design, marketing, advertising, and public relations professionals. When she’s not managing operations for TCG’s locations across North America or speaking and Tweeting about career and workplace trends, you can find her on a bike or spending time with her husband, five kids, and grandchildren.
March 26, 2016 by William Frierson
For some college students, graduation day is coming soon. Okay, there may be a few more months, but after Spring Break, graduation is just around the corner. Time flies when students are having fun with those studies, doesn’t it?
The post-graduation period is a time for job searching, especially if college students have loans knocking at their doors. Today, we are going to discuss a tool (blog software) and method (blogging your portfolio) that should help students in the following ways:
• Remind them of just how wonderful they are.
• Remind them of what they have accomplished.
• Remind college students of what they are capable of accomplishing.
• Provide an online resource for future recruiters and hiring authorities to see the details of what students have done → their online portfolios. Provide them with an opportunity to start (or continue) networking. This may be students’ way “in” to the companies of their choices simply because someone who faithfully reads their blogs works at a company where they want to work.
• Give students practice in many contemporary skills, like blogging, marketing, social media marketing, time management, team management, and many more. These skills may also be added to resumes, especially if they have been consistent with their portfolio blogs, over time, and built up a following (i.e. subscriber base).
It is helpful to keep in mind many times the reason companies hire “entry-level” candidates is two-fold:
• College students fill entry-level jobs, and the cost of employment (including salary) is lower than more experienced candidates; and
• The company can train students into what they want them to be as their employees. Many times, more experienced candidates are less trainable and more “set in their ways.” Or, at least that may be the view of the human resources department and may thwart the hiring of more experienced employees. This is an advantage for students, as recent college graduates.
Even though we are using the term “entry-level” and it may not sound glamorous, students are actually in an enviable position. There are many of us who are disqualified because we are “over-qualified,” even if we are willing to be trainable and moldable. So students are in an excellent position for their job search!
What we are suggesting here is college students add a bit of an edge to their credentials. That is, building a blog that displays what they have accomplished in a contemporary manner. It is like a “living resume,” played out by way of bite-size blog posts pleasing to read and ingest.
It may not be likely the CEO of the company where students want to work will look at the blog, but the idea is they are getting their names, credentials, and authority out there. They have a place to send people when they really want to get a feel for what students are about and more importantly, what they have accomplished.
Starting the blogging process
The thought of starting a blog can be both tempting and daunting. However, it is very doable, and after all the hard work college students have put into acquiring their degrees, it should appear very easy. Why? Students are accomplished, and the process is much easier when students know what they need to do.
There is a helpful article on “onblastblog.com” that walks students through a day-by-day process, with the goal of helping them understand what to know before starting a blog. It is a helpful process, even if it isn’t college-centric. The article should help to take the “scary” part of starting a blog out of the equation. Also, since this article is more about the college portfolio portion, that resource may help students with the blogging basics, if they are not already familiar with the blogging process. I highly recommend they “study up” on that process so what I am sharing here makes more sense in the context of their online portfolios.
Reminder: There are some basics to setting up a blog like choosing a domain, choosing the software (I recommend WordPress), going through the settings, etc. That is where the link above is helpful for going through those basics. There are also some wonderful articles on the Internet. Students can find them through a simple “Google Search.” We are going to move forward with the assumption they have the basics set up and are ready to move on with the content (blog posts).
The graphics for a blog portfolio
We wouldn’t be complete if we didn’t talk a little bit about the graphics for college students’ online blog portfolios. Of course, one of the key aspects is to include a nice headshot of themselves. Possibly, students want to include some action shots (i.e. graduation; working with something that fires up their passion; etc.). Be creative! Find high quality photos representing who they are and where they are going in life.
In addition to the images of students, there is also a need for a graphic appeal to their sites. One possibility, especially if students want to develop the branding component of their portfolios (the brand of “you”), is to hire a professional. It can be expensive but is something they should consider if they want to ensure they are using the most effective graphics for their online portfolios.
There is a new way of soliciting graphic design examples from the professionals. It is call crowd-sourcing, and it is done by groups like Designhill.com. The idea is to take the heavy lifting and hard work out of students’ efforts to come up with a description of what they are looking for in a design and sort of present it as a design contest to a bunch of professional designers.
By doing it that way, the heavy lifting is done by the graphic designers, as they vie to get students’ attention with their wonderful design skills. They peruse all of the designs, and choose the one that appeals to students. That way, students are not spending all their time (and money) going through multiple iterations with one designer, only to possibly be disappointed with the final outcome.
Fortunately, I had the opportunity to interview the co-founder of just such a company, and he explains it much better than me, in this interview. Watch as Rahul Aggarwal, co-founder of Designhill, explains the concept of crowd-sourcing the graphic design process:
If the video is not playing or displaying properly click here.
Turning a blog into a college portfolio blog
Now it is time to discuss blogging in the context of being a recent graduate. Ideally, if college students are reading this, and they haven’t yet graduated, it is a great time to start the blogging process. Of course, they wouldn’t want the blogging to interfere with the time they need for their college studies (or social and relaxation time). The reason it is a great time is it 1) gives students time to network prior to graduation; and 2) gives them time to write articles about their experiences with their projects, while it is fresh in their minds.
Fresh in your mind also creates that sense of “real person,” transparency, and engagement → all very popular in our culture.
For college students who graduated some time ago, this doesn’t leave them out of the game. I have been blogging for years, and I am just now starting to re-purpose my essays into blog posts on my site at Tech-Audit.com. Many of the articles on that site were inspired by experiences in corporate America, but also, many of them were inspired by knowledge gained during my college studies. Now, the next step is to re-purpose my essays.
Like I mentioned, I am getting ready to add some of my essays and papers to my blog. Students can set up their blogs to indicate (i.e. in the tag line) this is a portfolio. That way, readers will expect that is what they are reading, records of students’ projects and accomplishments from college. This gives an audience a chance to feel like they are being included in something special.
In my case, I set up a professional blog on the topic of finance and technology and where they intersect. I am about to embark on including my essays into the blog. It is possible, since my current degree is I/O Psychology the blog will morph into a bit of a different topic. That is okay. Today, there are so many options to make modifications on our blogs; the sky is the limit.
It may not be ideal to change the name or tagline, as it would be recommended we stick with the original intent of the blog (and that is what students are likely to read in the “how to blog” type articles), but in this case, we are sort of defining our path as we go. Also, loyal readers will become interested in what YOU have to say because this blog is more personal about students own paths and accomplishments, so an audience is less likely to care if they change the tagline later. When viewers get attached to a blog about a certain topic or company, it is a little different. In those cases, the audience may not be as attached to the person and may become be more bothered by a tag line change. Fortunately, this is a blog about and by students, so they have more leeway.
So, here is my process, as an example for you…
I’m looking through the essays I wrote in one of my favorite classes, “Social Psychology.” I found one titled “Group Cohesion.” Ok, that sounds interesting.
Let’s take a look at this essay that earned a grade of 100%, and then you tell me:
For research to have scientific merit, one of the components needs to be the analysis of future implications. In other words, what is the outcome of this research? As a part of that analysis, questions like, “How does this research affect the scientific community, or a specific group, or the subject of the research?” may be asked.
Ok, I am yawning, even though I wrote it. It was great for the class, but will people read it on the blog? Honestly, I’m not sure I would read it! So, let’s revise it a bit:
Why group cohesion is so important
Research often plays an important part in understanding how we relate to one another, even how we relate to each other in social media. While we may not want to spend all of our time studying research expertly performed by scientists, it is helpful to consult what has been studied.
One reason quality research is so important is it analyzes future implications. In other words, if done correctly, it helps to identify what the outcome of the research is. After all, how important is the research if it doesn’t help us to apply it to what we are doing and help us to improve our skills?
Ok, it might still bore us a little, but college students can start to see how they can take their academic work and play with it, mold it, and make it into something interesting. It is possible, if students truly enjoy writing, they may end up with a completely different blog post when they are done.
Remember those APA formatted references at the end? I suggest students find a link to the resource (journal), even if it is a link that requires payment and use that inside their articles (instead of the “References” section). Why do I suggest that? Many times readers are confused and steer away from their posts because they don’t know what to do with the “References” section. It is easier for readers to understand a link in the middle of the article and helps them feel more comfortable. Students can still write a final paragraph thanking the researchers of the journal articles they consulted, but they want to ensure it is written in a personable enough manner that readers are not scared off and away from their blogs.
Don’t forget how to format those articles with proper APA formatting. College students never know when they will have the opportunity to be published in the peer-reviewed journal. That is worth retaining those skills they have learned in college!
Note to the non-writers:
If students detest blogging, there is still a place for them. What I described above was how to blog their essays. They are certainly welcome to just paste the essay “as is,” and let people know they are reading students’ essays (see note at the end of this article regarding the university and any policy concerns). That is ok. It is about managing expectations, and letting your readers know what they will find on the site/blog/portfolio.
We didn’t forget about the accomplishments! Sometimes, those are the easiest because college students can insert an image of themselves receiving an award, or a snap of the award itself, or whatever the accomplishment is. Maybe they have a video. It can be uploaded to YouTube and inserted into a blog post with a description of the accomplishment. Again, don’t forget to consult the “how to blog” expert articles for more details and tips on how to do this.
After blogging everything possible about the portfolio
Yay! Congrats to you!
Keep in mind college students may feel like they have blogged everything they can think of as far as accomplishments and school papers, essays, etc., but… They are accomplishing things every day! The path of accomplishment is not over yet. So, there is no reason why students cannot continue to write about their current accomplishments and insights as they come to them. In fact, I dare say they have become experts in other areas, even beyond what they learned in college by the time they’ve reached this point.
Granted, students may not feel like they are writers, and they have had it with writing. I can’t assume just because I love writing that means students love writing, now can I? That is ok, too. In that case, they want to package up their blogs as if they are literally that online portfolio of what they have accomplished in their degrees.
Promoting a portfolio
College students will want to include the link on their LinkedIn profiles. There are options to insert external links, and that is a great place to insert the link to their blogs/portfolios. If students have opted to keep it as just a portfolio, then list it as a portfolio. If they have opted for it to be a continuing blog, then list it as a professional blog.
Now it’s time to get started
Do students have ideas coming to mind? Initially, they can almost copy/paste their work from college. Please do keep in mind any plagiarism rules that may exist in college. If they are currently attending college that may be a concern; ensure writing on students’ blogs doesn’t flag a “TurnItIn” alert that affects their current studies. Students will definitely want to check with their universities if they are current students and have these concerns.
I hope college students have seen this is not the impossible task. If they start something like the blog set-up, and are not entirely sure they “did it right” or they want their portfolios to always look that way, they do have the option to change it easily without impacting the content they have entered. This allows students to get started today and tweak it as they go.
Isn’t that really the way life works? We have to get off our duff to get going and get it done, but we can fine-tune our process as we experience more life lessons along the way. It doesn’t stop at college graduation. We have the opportunity to continue the learning process and impart that to others, as we go through life. Now, let’s share it, shall we?
By Deborah Anderson
@techauditcom and @socialwebcafe
Deborah Anderson is on her way to finishing her doctorate in I/O Psychology. Along the way, she has served as Chief Technology Officer in the financial industry (in Beverly Hills), Director of Marketing in the health industry, Host of an iHeart Radio marketing talk show, and even a #1 Jazz Singer (Deborah E). From this background, she shares insights to help others overcome their challenges and succeed in their personal and professional lives.
March 01, 2016 by Bethany Wallace
Even in the digital age, there’s something warm and fuzzy about throwing it back to the good old days and keeping it old school when using social media. Maybe this seems ironic, but it makes a lot of sense; whether you’re searching for jobs, networking professionally, or connecting with friends, it helps to apply the same communication skills you use when interacting face to face to your online communication via social media. Recruiters and talent acquisition leaders—your future bosses—are looking for employees who exhibit great communication skills. If you can apply the following five tips to your use of social media, you’ll definitely improve your odds of landing internships and entry-level jobs.
This Tuesday Tip video, featuring Bethany Wallace, Content Manager for College Recruiter, offers five suggestions for college students and recent grads for using social media old school style.
If the video is not playing or displaying properly click here.
1. If you can’t show Grandma, don’t show anybody.
When using social media platforms, particularly platforms which are image-heavy like Facebook, Instagram, and Snapchat, avoid posting photos (or posting comments or status updates) containing images or words you wouldn’t show or share with your grandma. If your grandma is a hipster, this rule doesn’t apply to you. Think about the stereotypical grandma who might be offended at the notion of seeing her grandson’s photos of a wild party. That’s the grandma we’re referencing here.
If that mild-mannered, conservative grandma wouldn’t want to see it or read about it, chances are your potential employers don’t want to see it or read about it either. So don’t share it on social media. Remember that just because you think you have your privacy settings locked down doesn’t mean they’re truly secure. Your friends can always tag you in photos. Facebook is publicly traded. And your friends and contacts can also take screen shots of what you post before you realize you need to delete the scandalous content. So play it safe and follow the grandma rule, particularly prior to and during your job search.
2. No phones allowed.
If you’re a traditional college student, your parents can probably tell you lots of stories about what it was like to attend parties and other college functions sans cell phones. Most wild college functions were never documented; the only records that exist of the crazy things that happened at sorority houses in the 80s and 90s live in the memories of the people who attended.
Take notes from the old folks on this one. The benefit to turning off your cell phones at the door of functions with your friends is that you won’t wind up posting any scandalous photos on social media, only to regret those posts later. It might seem fun to share the photos now, but when you begin searching for a job or internship, and employers Google you and find said photos, you’ll wish you’d followed the “no phones allowed” rule once in a while. You might want to suggest to your friends that they follow suit and turn off their phones, too. Who knows? Maybe you’ll find that you have more fun when you aren’t worried about taking selfies or being caught doing something silly.
3. Pay attention; you’re creating a brand.
When sharing, posting, liking, or communicating in any way with your contacts on social media, remember that you’re creating a brand for yourself. As The Police so aptly put it, “I’ll be watching you.” Your contacts—particularly recruiters and potential employers—are watching you. People often pay more attention to your online activity than what you might think. Be sure that you mindfully interact online and treat others with courtesy and kindness. Portray the image of yourself you want others to see. Brand yourself intentionally because if you don’t, you’re still creating a brand; it will just be a personal brand you’ve created haphazardly.
When you interact through social media, commenting thoughtfully on photos and status updates also lets your contacts know that you care about their content. This helps build genuine relationships. This is another way to apply old school communication principles to your online interactions.
4. Request a meeting with professional contacts.
After you’ve interacted with a professional contact online for a while, don’t be afraid to make the suggestion that you meet face to face, to ask for your contact’s phone number, or to request a Skype visit. Taking the next step toward more personal face-to-face interaction is always preferable because it gives you the opportunity to get to know your contact better. Professionals—whether employers or mentors—understand that you are networking in order to gain understanding about your career field and to seek job opportunities. Make your intentions clear when requesting a visit. If you are attempting to learn more about the career field, tell your contact that. If you want to learn about the company your contact works for, state that when you request to meet for coffee.
Most people are open to this type of request if they have time in their schedules. Even if they can’t meet face to face, they can often visit over the phone or online. Moving from social media, like Facebook messaging or direct messaging on Twitter, to a phone call, is a positive step toward building a lasting professional relationship.
5. “As offline, so online.”
This tip comes straight from marketing guru Samantha Hartley, owner of Enlightened Marketing. In the world of social media and electronic communication, people tend to interact more abruptly and to leave their manners at the door. This is a major faux pas if you want to maintain healthy professional relationships with your friends, professional contacts, and coworkers (and land jobs in the future).
Remember that when interacting on social media and through email, it’s just as important to treat people with courtesy, respect, and kindness as it is offline (face to face). As offline, so online.
February 26, 2016 by William Frierson
In recruiting college students, recruiters should focus on employer branding. An employer brand represents what a company stands for; it’s why or why not job seekers will work for a business. Brian Easter, Co-Founder of Nebo Agency, explains how his company recruits college students with care and dedication.
“Nebo’s success has been a direct result of our human-centered approach to doing business. It’s because we respect users we’re able to craft successful, long-term strategies for clients over short-term gains; it’s because we love and value clients we build lasting relationships with them; and it’s because we see culture as our competitive advantage we’ve been able to fill the Nebo ranks with the industry’s best people.
As such, we fiercely defend our culture by standing up for our employees at all times. We will fire and have fired clients on the spot when they question the value of our employees’ hard work. Like we’ve always said, Nebo was started to repair a broken industry, and it’s a goal we have in mind at every step.
We’d put the growth opportunities at Nebo against any other agency. More than half of our management positions are staffed by people who started as interns or in entry-level positions. We promote from within to maintain our culture, and we think it’s important to reward good work. We hire people who have potential to grow with the agency, meaning they are passionate, intelligent, have integrity, and want to make the world a better place. We hire people who have a greater mission. Nebo promotes based on merit and does not withhold promotions to make new employees “pay their dues.”
This manner of care and dedication to our employees translates to how we recruit and attract college students to Nebo. We are actively involved with a number of southeastern colleges, particularly the University of Georgia and Georgia Tech, in part because of their vicinities to our Atlanta office, but also because we are an office divided with proud Bulldawg and Jacket grads. Throughout the year, we attend career fairs, advertising, marketing, and PR organizational events, as well as host agency tours.
Whenever we plan an appearance at a college event, we don’t settle for just distributing basic fliers. We want our presence to reflect our unique culture at Nebo. Whether that means a contest guessing the number of jelly beans in a jar, giving away a drone or scholarship money to someone with the most compelling tweet, or personalizing t-shirts to embrace each school, we want students to know we are as excited to be there as they are. We always strive to provide every student with a remarkable experience with the Nebo brand.
Every year, Nebo receives thousands of resumes with a large majority from current college students, so we like to think our approach to engaging college students is working. We’ve made it our mission to create a place where the industry’s top talent comes together to help clients make the world a better place.”
At College Recruiter, we believe every student and recent graduate deserves a great career, and we are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to great careers. Let College Recruiter assist you in the recruiting process. Be sure to follow us on LinkedIn, Twitter, YouTube, and Facebook for more information about the best practices in college recruiting.
As Co-Founder of Nebo, Brian Easter brings international experience to his role along with a proven track record of helping organizations reach their digital marketing objectives. Under his leadership, Nebo has enjoyed 12 straight years of growth, has never laid a single employee off, and has won over 100 digital awards in just the past years alone.