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The latest news, trends and information to help you with your recruiting efforts.

Posted June 24, 2016 by

Using social media to network in college

Social media photo by StockUnlimited.com

Photo by StockUnlimited.com

While college students may use social media for personal reasons, they can also use it for their careers. Social media allows students to find the right contacts and engage with them, which helps students build a professional network. This network can be an asset connecting college students to internships or entry-level job opportunities. Chaim Shapiro, Assistant Director of Career Services at Touro College, discusses building a network and how to use social media effectively to do so.

“The best time to build your network is before you need it. College students need a strong network when searching for jobs or internships.

It can be very difficult for college students to connect with established professionals because usually those requests are for “one-way relationships” from which ONLY the students stand to gain. That means there are no reasons or motivation for professionals to accept the requests.

LinkedIn is, by far, the best professional research tool in social media. Students can use LinkedIn’s “Advanced Search” feature to identify top networking prospects in their fields.

Unfortunately, LinkedIn is NOT a great engagement tool. Connection requests are easy to deny, and meaningful conversations are rarely on LinkedIn Groups. Twitter conversations, on the other hand, are much more natural and organic. That’s why a multi modal approach utilizing Twitter is so effective.

After identifying prospects on LinkedIn, find and follow their Twitter accounts. Wait until they tweet about an area of mutual interest to respond with a tweet meant to catch their attention. The conversation doesn’t even need to be about a professional topic. A shared interest in sports, movies, etc., can be a great entree into a conversation!

Responding to a targeted Tweet provides the opportunity to build a genuine two-way relationship. After engaging your target and building credibility, take it to the personal level and invite them to meet for coffee to introduce yourself and demonstrate your professionalism in person.”

Need more networking advice? Come to our blog and follow us on Facebook, LinkedIn, Twitter, and YouTube.

Chaim Shapiro, Assistant Director of Career Services at Touro College & award-winning social media consultant

Chaim Shapiro, Assistant Director of Career Services at Touro College & award-winning social media consultant

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.

Posted December 12, 2014 by

Tips to use LinkedIn Smarty for Job Hunting

Linkedin.com homepage on the screen. LinkedIn is a business-oriented social networking service

Linkedin.com homepage on the screen. LinkedIn is a business-oriented social networking service. Photo courtesy of Shutterstock.

Social media is one of the best ways of finding a job and LinkedIn certainly has its advantages. Young students who are taking their first steps in the professional sphere can benefit from the contacts they can make on LinkedIn besides finding a direction for their career and finding job opportunities. There are a few ways you can use LinkedIn to your advantage. (more…)

Posted October 21, 2014 by

7 Underused Job Search Tricks for Grads

Portrait of a young woman in an academic gown, future trends.

Portrait of a young woman in an academic gown, future trends. Photo courtesy of Shutterstock.

Grads looking for work have it tough, as they try to enter a difficult job market while also trying to learn the intricacies of a job search. They don’t yet know for themselves what works in a job search and what doesn’t.

For most inexperienced job seekers, the main strategy is simply to apply for jobs on major job boards, not realizing that most job openings aren’t ever posted on the likes of Monster or Workopolis. So if you want to make the most out of your job search, here are 7 job search tricks and resources that are underused by grads. (more…)

Posted September 16, 2014 by

Recent Graduate, Want to Get Social When Searching for Jobs? 6 Reasons to Create a LinkedIn Profile

If you are a recent graduate searching for jobs without much success, then it may be time to go social with your job search.  Learn six reasons to create your own LinkedIn profile in the following post.

Today, LinkedIn and your resume go together like peanut butter and jelly – universally accepted as a good thing, a standard even. Yet, I still get asked all the time: Do I really need a profile on LinkedIn? Here are 6 reasons why you should be on LinkedIn, and if you already are, why you should continuously update

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Posted August 06, 2014 by

5 Reasons Your LinkedIn Profile is Not Catching the Eye of Recruiters

If you’re wondering why recruiters are not paying attention to your LinkedIn profile, it could be that you’re making these five mistakes found in an infographic in the following post.

You’ve jumped all over LinkedIn… and yet the results rank right in between slim and none. Recruiters simply aren’t finding you. Why? When trying to be found, what mistakes should you avoid? Which sections of your profile actually show up in search results, and should be optimized at every opportunity? This terrific infographic

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Posted July 14, 2014 by

Recent College Graduates, Searching for Jobs on LinkedIn? 7 Ways to Help Your Network Grow

Recent college graduates who are searching for jobs on LinkedIn should focus on connecting with people.  Learn seven ways to help your network grow in the following post.

If your business needs are like mine in that you need a wide network with robust search results, here’s my advice for growing your LinkedIn network. You can use these tips to become an open networker or scale it back a bit to simply grow your network in a more

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Posted June 26, 2014 by

Social Media Mistakes that May Put Off Recruiters

Computer keyboard with blue button for Social media

Computer keyboard with blue button for Social media. Photo courtesy of Shutterstock.

During the last few years, the scope of social media has expanded to include not only our personal but also professional lives. We tend to leave plenty of digital footprints all over the web, allowing for recruiters to see our full profile not just the part we present in our resumes. Learning more about a candidate through social media can sometimes have disastrous effects. Here’s a comprehensive list of all the little details that bother recruiters when checking a candidate’s suitability for the job through social media profiles. (more…)

Posted April 16, 2014 by

Want a Chance to Find an Entry Level Job Faster? Use LinkedIn and Follow These 7 Tips

If you want to increase your chances of finding an entry level job sooner rather than later, you may want to consider using LinkedIn for your job search and seven tips included in an infographic found in the following post.

We’ve all heard the stories. Perhaps we even know one of the those recent graduates and young careerists who seem to have almost no trouble finding a new job. What do they have that we don’t have? Did they go to a better school? Have parents with better connections? Born luckier than us? No, they made their

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