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The latest news, trends and information to help you with your recruiting efforts.

Posted April 13, 2016 by

Finding social media’s place in recruiting strategy

Social media strategy courtesy of Shutterstock.com

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While many recruiters use social media to find quality job candidates, recruiting this way may not be ideal. Employers may want to consider pursuing other options, including banner advertising, email campaigns, and other interactive media solutions. One other option is to utilize the company website and internal referrals from existing employees (at least to begin with). Andrew Buhrmann, CEO of Vettd, explains why companies should look within before branching out on social media for their next employees.

“Vettd has conducted market research on social recruiting. We learned the best method for recruiters to find their next hires actually starts with the company website, not social networks.

While social and professional networks are the future, our current research tells us they are causing companies to regress in their hiring process. That means they are betting a ton of money on a losing horse.

By working with existing employees and their networks, they present higher value and more worthwhile candidate leads and referrals. Recruiters are able to validate the candidate’s experience internally first, before proceeding with an online check of the candidate’s social presence. This dual pronged approach brings recruiters better candidates at the top of the consideration stack versus recruiting socially first and discovering later the person someone knows of isn’t really anyone they really know well.”

For more advice on recruiting with social media, contact College Recruiter for assistance. Follow us on LinkedIn, Twitter, YouTube, and Facebook.

Andrew Buhrmann, CEO of Vettd

Andrew Buhrmann, CEO of Vettd

Andrew Buhrmann founded Vettd in the fall of 2014. Vettd is his second Seattle startup, and he was previously Co-Founder at Balance Financial, which was acquired by TaxACT. Andrew is an active, outdoor enthusiast who loves to spend his free time skiing, running, cycling, and cooking for his family and friends. He and his wife, Jennifer, are expecting their first child this summer, which will be the 9th grandchild of his parents. He is a graduate of the University of Washington and holds a degree in economics.

Posted April 01, 2016 by

Using LinkedIn and Twitter for college recruiting

Social media icons Linkedin, Twitter, etc. on smartphone screen close up courtesy of Shutterstock.com

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Social media can be a valuable tool in college recruiting. With many college students and recent graduates on social media, college recruiters could find the best job candidates and learn more about them. LinkedIn and Twitter are two social networking websites that benefit recruiters. Amera Fattah, Owner and Chief Executive Officer of Eventistry, discusses both sites from a recruiter’s perspective and offers advice to college students and recent grads.

“LinkedIn continues to be the top social media platform to recruit college graduates. We are surprised how many recent graduates aren’t jumping on this platform until graduation time, and that’s usually after they learn how hard it is to find good employers to work for. We recommend graduates set up their LinkedIn profiles about two years before graduation. On their profiles, graduates should note they’re seeking internships and also when they are graduating. Many recruiting firms and people working in talent acquisition in corporations will connect with recent grads and bookmark for them later.

Another common way good recruiters pickup candidate leads is on Twitter. This is usually done through content marketing, where a piece of content is put in front of the target market. Sometimes, we add a job posting on Twitter or an article such as “millennial resume mistakes,” and we pick up many leads from recent graduates seeking employment. New graduates need to keep their heads on a swivel; on social media they are going to find opportunities flashing by their faces even when they’re not looking. Ultimately, this is really how social media works when attracting college graduates for this generation. Grads may be following the Yelp \ Talia Jane trend on Twitter and then see a job posting roll through their feeds, so pay attention.”

Want more advice on using social media for college recruiting? Follow our blog to learn more about the best practices in college recruiting and follow us on LinkedIn, YouTube, Twitter, and Facebook.

Amera Fattah, Owner and Chief Executive Officer of Eventistry

Amera Fattah, Owner and Chief Executive Officer of Eventistry

Amera Fattah is the Owner and Chief Executive Officer of Eventistry – a Metro Detroit event and creative services company. A graduate of Oakland University, she achieved her Bachelors of Arts in Communication and Public Relations with a concentration in biology. She began her career in marketing and media relations and has worked across multiple industries ranging from non-profit organizations, medical technology, real estate, and career services. She is also a board member of the The Art Experience, a non-profit organization dedicated to art therapy of underprivileged and special needs people. Amera is an avid social media specialist and has a passion for marketing, media relations, and creative services with a history of diverse work experiences and focus on millennial entrepreneurship.

Posted August 12, 2014 by

Trying to be More Productive in Your Entry Level Job Search? How to be Smart about It

If you want accomplish more in your entry level job search, the following post has advice on taking a smart approach to it.

You likely began your job search methodically and with purpose. But over time, as multiple leads come in, as you write multiple resumes, and as you make multiple phone calls, both your desk and email inbox become filled with leads and questions. Your overflowing inbox is paralyzing. As you weigh

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Posted July 01, 2014 by

Tips for Recent College Graduates Entering the Workforce

Group of smiling graduates

Group of smiling graduates. Photo courtesy of Shutterstock.

Now that graduation has come and gone, it is time for recent college graduates to look for jobs.  With stiff competition for employment opportunities, the challenge for graduates is to stand out from the crowd.  So how can they do this?

Here are five tips from Christy Palfy, a recruiting manager from Progressive Insurance. (more…)