ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted May 21, 2019 by

Why including video in your job board posting is crucial if you’re trying to hire students and recent grads

They say that video killed the radio star. At least that’s what the The Buggles sang back in 1980. Could they have actually been singing about the death of text-only job posting ads?

While I doubt that the lyrics of that iconic song were referring to job posting ads, I do think that video is killing the text-only job posting ad. Why? There are 86 million members of Gen Z who are entering the workforce and relying on YouTube and other video sites for information far more than their Millennial older siblings — and even more so than their Gen X and Baby Boomer parents.

Our friends at Google recently conducted a survey with Qualtrics Research to better understand how 18- to 24-year-olds decide who to date. Of course, the decision of who to date is not quite the same as who to work for, but there are similarities. Some 41 percent of the age cohort learned about dating apps through online video sites like YouTube. Taken alone, that number doesn’t surprise me, but it did when I found out that it meant that 57 percent more of this age cohort found out about dating apps using online video sites than did 25- to 34-year-olds.

In addition to using video to learn about dating, Gen Z uses video for just about all types of learning. Indeed, 80 percent of teens turn to YouTube as a source of information.

Why does this matter to employers? Because a generation that prefers to learn through video is going to be more likely to apply for a job posting from your competitor that includes video instead of your posting that does not.

Videos Can Give Small- to Mid-Sized Employers an Advantage

In a tight job market, small- to mid-size employers often need to work harder to attract top talent. Video could be your secret weapon! Consider this:

  • Video gives candidates a better glimpse into your organization. They can determine whether they’re a good fit with your culture, your expectations and the position. Consider doing a “A Day in the Life” video that showcases your unique environment along with the position’s responsibilities, or a “Meet the Team” video that allows prospects to see faces and personalities. This can be especially helpful if you have a diverse team and you’re trying to attract more diversity.
  • Videos are persuasive because they resonate with candidates — they allow them to see, hear and feel the excitement a hiring manager has for the job and the company. They are generally perceived as being more authentic or believable than written job postings. More importantly, younger candidates are accustomed to this type of visual/audio experience to make decisions.
  • Videos help increase your SEO. In fact, according to Google stats, job postings that include video are more likely to show up in a job seeker’s search results than those that don’t.
  • Videos send a message that your company is on the cutting-edge. What you lack in size, you more than make up for innovation!

Finally, a study by TheLadders found that the average prospect spends only 50 seconds on a job posting description before moving on. They spend only 22 additional seconds reading the postings that describe a job that they’ve decided to apply for — meaning that they apply for jobs without knowing much about them. If your top prospects can’t muster enough excitement about a job description in less than a minute, it’s a good bet that those individuals will not apply for that job. Video provides that spark of excitement and holds a prospect’s attention longer.

A Fool’s Errand or a Smart Move?

A few years ago, College Recruiter embarked on what others in the job board industry told us was foolish: to exponentially increase the number of postings on our site with embedded video by offering that feature for free to our employer customers.

Today, hundreds of thousands of the postings on CollegeRecruiter.com have video embedded into them, even though most job boards don’t allow employers to embed video. Of the minority of job boards that do not offer that feature, most of those are very large and charge employers a fortune. Our strategy to encourage the inclusion of video isn’t unique but it sure is unusual.

Quite simply, College Recruiter believes that every student and recent graduate deserves a great career and we’re passionate about the candidate experience. Anything we can do to help the job seekers using our site find that great career in a way that creates a better experience for them is something we want to pursue. And video fits that description perfectly.

College Recruiter is the leading job search site used by students and recent graduates of all 7,400+ one-, two-, and four-year colleges and universities who are searching for internships, part-time jobs, seasonal work, and entry-level career opportunities. Our customers are primarily Fortune 1,000 companies, federal government agencies, and other employers who want to hire dozens, hundreds, or thousands of students and recent graduates per year. Our mission is to connect great organizations with students and recent graduates.

Whether you’re posting a single job for 30-days or using our JobsThatScale product to help you hire dozens or even hundreds, we’re going to want you to embed your YouTube employment video into your posting and we make it really, really easy for you to do that…for free.

Posted June 14, 2018 by

[Guide] Get your resume past the machines and land a job you love

 

Applying for jobs can be incredibly frustrating. Does this sound familiar: you’ve submitted your resume online for dozens (hundreds?) of jobs and no one has called for an interview. You have decent experience and a college education but you’re not getting anywhere. Not finding the right job is negatively affecting every aspect of your life.

One of the most common frustrations for job seekers is getting past the applicant tracking machines (ATS) in their job search. An ATS is a machine that scans your resume before a human even lays eyes on it. We teamed up with Intry to create a guide to navigating ATS’s so you can get your resume past the machines and land a job you love.

Read the Guide:

Get Your Resume Past the Machines and Land a Job Your Love

At College Recruiter, we believe that every student and recent grad deserves a great career, and we also believe you deserve a high-quality job search experience. Our friends at Intry feel wholeheartedly that everyone deserves to be happy in their jobs. We combined our own expertise of what helps entry-level candidates stand out, with Intry’s deep knowledge of how ATS filters are blocking your resume.

In the guide we describe eight steps you can take:

  1. How to focus your job search
  2. Doing self-reflection to become more aware of where you fit
  3. Networking
  4. One-click applications–beware!
  5. Staying employed at your day job
  6. Tailoring your resume for each job application
  7. How font and format matter
  8. Managing your emotions

Tips for navigating ATS in your job searchRead the guide: Get Your Resume Past the Machines and Land a Job You Love

 

 

 

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Posted May 30, 2018 by

The Entry-Level Job Seeker’s Guide to Salary Negotiation

 

Younger workers, or those with only 0-2 years of experience, are 42 percent more likely to be underpaid (Paysa study).

Negotiating salary at the point of a job offer is when you will have the most leverage. Once you take the job, you won’t have as much to bargain with. If you don’t ask, you won’t get it!

We want you to get paid fairly almost as much as you do! At College Recruiter we believe that every student and grad deserves a great career. Every year we help thousands of entry-level  candidates find jobs, so we know a thing or two about how you can stand out to a potential employer. We gathered our insight, and included a lot of advice from our friend and expert career coach Marky Stein, into a full guide for entry-level job seekers.

Read the Entry-Level Job Seeker’s Guide to Salary Negotiation

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Posted May 25, 2018 by

Job search advice for students and grads with disabilities

 

By day, Dan Cross is the Talent Acquisition Strategy Manager at Capital One. But a role he always embraces night and day is disability advocate. We posed a few questions to him and he gave some insightful tips for students and grads with disabilities who are job seeking. We share his advice below. Cross is outspoken about HR issues and trends (find him on Twitter @CrossOverHR), and was named an official SHRM 2018 blogger.  (more…)

Posted May 23, 2018 by

Do you dread going to work every day? You don’t have to.

 

We spend about a third of our adult lives at work. That’s a big slice of your time, but is work more a source of pain or pleasure for you?

According to a recent Gallup poll, about 70% of people surveyed in the United States (compared to 85% worldwide) indicate that they “hate” their jobs. This is a huge waste of time and talent if you are among this very high percentage.

Let’s explore how you can avoid falling into a trap of staying at a job that you dread! (more…)

Posted May 15, 2018 by

Entry-Level Job Seeker’s Guide to Interviewing

 

Got a job interview coming up? We would love for you to get that job! We’ve been connecting students and grads to entry-level jobs for many years now, so we know a thing or two about what will make you stand out. Don’t make the mistake of showing up unprepared. To help you prepare, we put together a guide just for entry-level job seekers. Download the Entry-Level Job Seekers Guide to Interviewing here (no registration needed). (more…)

Posted May 14, 2018 by

Graduated but don’t have a job yet? Tips and words of wisdom from VP at Robert Half

 

If you’ve graduated from college and the reality of the job search has sunk in, you’re not alone. We spoke with Kathleen Downs, who is Vice President with Robert Half Finance & Accounting. She has advised many entry-level job seekers and professionals in launching their careers, and we offer her advice here. There is definitely light at the end of the tunnel–there are jobs for grads out there–and Downs has concrete tips for fixing some possible mistakes you might be making in your job search. (more…)

Posted April 20, 2018 by

Job seekers, here is how to defend yourself against a bad reference

 

If you are going to interview for a job, or if you already have, you are one step closer to when that employer will call your references. They will likely call all the references you provided, but don’t assume they will only look into those people. If you’re worried that the employer will contact someone who has a biased or negative perception of you, we have some advice. You can prepare for it and defend yourself appropriately.

First, if you’re worried about the potential new employer spilling the beans at your current employer, recruiters get this. They understand the negative impact of spoiling your secret to your boss. Some job applications build in a box to check that says “please do not contact current employer until the offer stage.” If you are afraid of your boss finding out that you’re considering leaving, check this box. If you don’t see this box, you can write this exact phrase into your references document. (more…)

Posted April 17, 2018 by

Consider launching your career in the public sector: Interview with the SEC’s Jamey McNamara

 

If you looking for an internship or full-time entry-level job, you will find many opportunities within government agencies. A public sector career can feel different from a career in the private sector. To sort out the differences and help you understand whether to pursue a government job, we asked Jamey McNamara, the Deputy Chief Human Capital Officer at U.S. Securities and Exchange Commission (SEC). McNamara draws his advice here from years of experience developing employees and leaders, in recruitment and retention, performance management, compensation and benefits, and labor relations.  (more…)

Posted April 06, 2018 by

What to do with my degree: Entry-level communications jobs and salaries

 

The biggest misconception about majoring in Communications is that it’s a fluff major, or it’s for students who don’t really want to study. In reality, though, the field of communications – which encompasses public relations, marketing, mass communication, journalism, and advertising – is a versatile major that opens the door to a wide variety of careers. It’s not a fluff choice; it can be a very smart choice. Here we dive into entry-level communications jobs and the salaries you can expect. (more…)