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The latest news, trends and information to help you with your recruiting efforts.

Applicant tracking systems can help employers with their campus recruiting needs. Photo courtesy of Shutterstock.

Posted March 30, 2017 by

How to use your applicant tracking system for college recruiting success

 

It’s no secret the advancement of technology has changed the recruiting game. The use of applicant tracking systems (ATS) – software applications that enable the electronic handling of a company’s recruitment needs – are responsible for the technological recruiting revolution. As outlined by ICIMS, a provider of cloud-based hiring solutions, ATS recruitment “allow organizations to collect and store candidate and job related data and track and monitor the process of candidates through all stages of the hiring process.”

ATS recruitment is designed to enhance the overall recruiting experience for both recruiters and candidates. But forward-thinking employers recruiting recent college grads focus on the job seeker’s needs – the candidate experience – first.

“It’s important to make it as easy as possible for candidates to apply,” said Tim Mayer, Director of Talent Acquisition for Kraus-Anderson Construction Company, which uses BirdDogHR Talent Management Suite. “If your application is a time intensive process, people will drop out during the process or might not even try at all.”

There is some rationale for using the ATS to collect as much info as reasonably possible, including screening and ranking questions, but none of that matters if the candidate doesn’t hit “submit” adds Mayer.

“Interaction with the ATS could be the applicant’s first step in the candidate experience and can set the tone for a great, or poor candidate experience,” says Mayer.

What’s unique about applicant tracking systems is how they allow recruiters and hiring managers to customize their ATS for specific jobs, roles and even events. For example, a recruiter or hiring manager working a college recruiting fair or campus job fair could fully customize their ATS with functionality solely for that specific campus career fair, or hiring event.

SmartRecruiters is one example that allows recruitment marketing and collaborative hiring in the cloud. Bjorn Eriksson, Chief Marketing Officer of SmartRecruiters, offers some unique examples of how employers can customize an ATS for an event such as a college recruiting fair or campus job fair:

  • Prepare: Know which positions you are actively trying to fill. Be sure the representatives working the booth are familiar with the open positions and hard-to-fill niche career opportunities so they can speak to them when engaging with students. With some ATS’s, like SmartRecruiters, you can publish event specific job ads tailored for college job fairs.
  • Qualify: Prepare questions or a brief interview to pre-qualify applicants. Prepare questions to ask those who express an interest in your company to pre-qualify them. “It’s also a great opportunity to focus on providing meaningful information to students,” says Eriksson. “Don’t just recruit them, but ask their opinions, offer relevant advice and see if they are really a good match.” Make sure to capture students’ contact information so that you can continue the dialogue.
  • Connect: Respond to inquiries and follow up ASAP after the event. While the impression is still fresh, group your candidates into: Best matches, possible matches, and no matches. View each candidate as a potential customer or future client, and tailor your follow up message to each group.

Ultimately though, the success – or failure – an individual or employer has with the ATS isn’t solely technology-based, says Saïd Radhouani, Ph.D., co-founder of Nextal, a collaborative applicant tracking system.

“I believe that the ultimate success depends on how the ATS is used, and not on how it’s set up,” said Radhouani. “Yes the implementation and functionality has an impact, but even if the setup is good, it doesn’t mean that recruiters won’t make mistakes.”

When a recruiter starts using a new ATS, they often won’t understand all the features and functionality, says Radhouani. As time goes on, they sometimes fail to learn new functionalities, and don’t maximize the systems capabilities. So recruiters within the same organization who use the same system should meet monthly to collaborate and share experiences, functionalities, and tips on how to best optimize their applicant tracking system.

“Recruiters should also attend webinars put on by the ATS vendor,” said Radhouani. “If recruiters know other colleagues from different companies who are using the same ATS, reach out to them to see how they are using it to ensure they are getting the most out of their ATS.”

And if the ATS vendor has a community forum, be active in the forum, ask questions and provide feedback.

Recruiters should be sure to measure success – and failure – in their recruiting by using the analytics/metrics capabilities of their ATS.

“Most modern applicant tracking systems have analytics capabilities that provide very insightful metrics about the entire recruiting process,” says Radhouani. “If a recruiter doesn’t measure what they do, they’ll never know whether they’re improving their productivity or not.”

Over time, recruiters and hiring managers get frustrated if an ATS is not user-friendly, doesn’t have specific functionality and capabilities, and does not help enhance the recruiting process. Applicant Tracking Systems are not all equal, and as hiring managers move from company to company, and use different systems, they can find pluses and minuses of each system they use. The key however, is to take advantage of the functionality of the system that is in place, find what works, and align your recruiting needs with the capabilities of the system.

“If you don’t have what you love, love what you have,” said Radhouani. “Every ATS has its good and bad sides. Recruiters should focus on the good side and work with the ATS, not against it.”

Mayer agrees.

“Really embrace the entire suite of options your ATS provides,” says Mayer. “Automate where appropriate and make sure the ATS provides a candidate experience that aligns line with your employment brand.”

Want to learn more about latest recruiting trends? Stay connected to College Recruiter by visiting our blog, and connecting with us on LinkedInTwitterFacebook, and YouTube.

Posted May 01, 2015 by

How to get selected in your dream job

Tripti Rai photo

Tripti Rai

You are either over with your studies (for now), or are going to be (very soon). In either case, we know what must be going in your head, with your friends or fellow students flaunting their job offers or the fact that they have so many interviews lined up. It can be a pretty daunting time, with you not knowing the next or the very first step you should take to bag a good, decent pay job preferably in the industry where you see yourself in the next 5 yrs.

Job search process doesn’t have to be as difficult as it seems right now. All you need to do right now is keep your cool and work towards brushing your skills. Main steps for bagging your dream job are: (more…)

Posted March 05, 2015 by

Avoid These 10 Mistakes and Land Your Dream Job

Sarah Landrum photo

Sarah Landrum

After you graduate, the real fun begins; and by fun I mean work. Let me rephrase that: After you graduate is when the real effort begins. All of the energy leading up to the fireworks of graduation quickly fades, and then it’s time to land a job.

Of course, you’re not looking for any job. You want to land your dream job.

Working toward your goal of landing that perfect job isn’t going to come without some effort. While the days and weeks after graduation might seem like the perfect time to relax and revel in the glory of all you’ve accomplished, quite the opposite is true.

Now is the time to buckle down and go confidently toward the career you worked so hard to achieve. To help bring your plans to fruition, avoid these 10 mistakes. After all, landing your dream job depends on it. (more…)

Posted April 17, 2014 by

College Recruiter and Other Job Boards Highest Source of Hire for College Grads

Sources of Entry-Level Hires

Sources of Entry-Level Hires

About one in four employers recently surveyed said their most of their entry-level recruits were hired through an internship program.  In the survey conducted among 100 human resources professionals in early April by global outplacement and coaching consultancy Challenger, Gray & Christmas, Inc., the employers surveyed said that the same percentage — 25.5 percent — came from College Recruiter and other online job boards.  Just over 20 percent of companies said on-campus recruiting visits and job fairs were the primary source for their entry-level recruits. Unclear from the survey were the sources of hire for the internship program. Clearly some came from job boards, others on-campus recruiting, job fairs, and other such sources.

“Soon-to-be graduates cannot expect to hand out a few resumes at job fairs and reply to some online postings and simply wait for a phone call or email.  As our survey results show, job fairs and online job boards have their place, but to be successful a well-rounded strategy is required,” said Challenger.

“One of the most important elements of a successful job search, for both entry-level job seekers and their more-experienced counterparts, is networking and meeting face-to-face with people who can help advance the job search.  College graduates who believe they are too young to have an effective network are simply wrong.  Parents, professors, former internship supervisors and even college and former high school classmates can be valuable sources when it comes to building and expanding one’s network,” said Challenger. (more…)

Posted April 16, 2014 by

Going to a Job Fair to Learn about Entry Level Jobs? 11 Tips to Make the Most of the Opportunity

If you plan to attend a job fair to learn more about entry level jobs, check out 11 tips to make the most of the opportunity in the following post.

Job fairs are a great way for employers and job seekers to meet face-to-face without spending a lot of time and effort coordinating a typical interview. However, for the job seeker, the convenience of being able to meet with multiple hiring managers doesn’t mean that preparing for the interviews will be easier or

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Posted March 27, 2014 by

5 Ways to Fine Tune Your Job Search

Strategy and planning diagram to find employment on a chalkboard

Strategy and planning diagram to find employment on a chalkboard. Photo courtesy of Shutterstock.

In a competitive job market, it’s important for every job seeker to consistently fine tune and tweak their job searching process. If you are having trouble landing a job, the problem may be your search tactics and not you. Even if there are ample job opportunities in your field, you need to ensure that you are using the right avenues and techniques to find worthwhile opportunities. (more…)

Posted March 13, 2014 by

Have You Heard of These 4 College Recruiting Myths?

College students should beware of four myths about college recruiting, according to the following post.

By Anne Hoang Talent Acquisition Specialist Chicago, IL As each recruiting season rolls around, both campus recruiters and students strive to make the most of their time and energy. Here is a peek inside a recruiter’s brain for…

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Posted January 24, 2014 by

Organizing Your Job Search From Start to Finish

Job search and resources surrounding it

Job search and resources surrounding it. Photo courtesy of Shutterstock.

When plotting out a job search, it can often be difficult to organize your process. There are job offers flying left and right, and there are people you could be reaching out to right and left. It’s overwhelming when you don’t have a solid plan, but the following steps will help put some perspective into your job-seeking task list: (more…)

Posted January 22, 2014 by

4 Essentials to revamp your old-hat recruitment strategy!

Bimal Parmar

Bimal Parmar, VP of Marketing at Celayix Workforce Management Solutions

Ever fly fished for hours, and found a moment’s consolation in the form of a lone trout or a salmon? Fishing for the ‘right employee’ for your firm can be like finding a needle in the haystack.

Though there are rules, do’s and don’ts, and various checklists to assist you; recruitment can get tricky, and trickier for certain profiles.

If that’s the pet peeve of your organization too, it’s time for an audit of your recruiting strategy. (more…)

Posted January 20, 2014 by

Your Last Semester of School: 5 Ways to Make It Count

Smiling female college student in the library

Smiling female college student in the library. Photo courtesy of Shutterstock.

Summary: Put just as much effort and energy into your last semester as you did into your first, and you’ll stand a better chance of landing a great job when you graduate.

The holidays are over, the New Year is well underway, and you’re launching into your spring semester with all your cylinders firing. But this isn’t an ordinary spring semester—it’s your last. Get ready for your last mid-terms, your last finals, and the last spring break you’ll experience as an undergraduate.

So what steps can you take to make the most of the months ahead? How can you prepare to jump into the job market with both feet as soon as you have your diploma in hand? Keep these tips in mind. (more…)