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Posted September 12, 2016 by

Jobs posted to College Recruiter programmatically distributed to 27 other high quality, high traffic, niche career sites

Minneapolis, MN (September 12, 2016) — Interactive recruitment media company College Recruiter announced today that it has further enhanced its programmatic job distribution system to drive significant, added value to the small, medium, and large corporate, non-profit, and government employers who advertise their internships, seasonal work, part-time jobs, and full-time career opportunities by posting those jobs to the college and university students and recent graduates who search the job board, CollegeRecruiter.com.

College Recruiter founder Steven Rothberg

College Recruiter founder Steven Rothberg

“According to chief executive officer Peter Weddle of the Association of Talent Acquisition Solutions — our industry’s trade association — there are now some 150,000 job boards primarily targeting candidates in the U.S.,” said College Recruiter president and founder Steven Rothberg. “But the vast majority of those are pretty much cookie cutter sites without any direct, employer clients. The jobs advertised on those sites were originally posted to another site which then distributed the jobs to lesser job boards. When candidates click to apply to a job on those lesser sites, they’re typically taken to the originating job board and from there they’re often taken to the employer’s site so candidates click, click, click, and sometimes click some more.”

“College Recruiter is different,” continued Rothberg. “We’re passionate about the candidate experience and never want a candidate to click from our site to another to another or from another site to our site to another and perhaps another. That’s awful for the candidate experience and poisons the relationship between them and the employer before it even really starts, so it is also awful for the recruiter experience. When candidates see a job posted to College Recruiter, we send that candidate straight to the application page on College Recruiter or, more commonly, straight to the employer’s website to apply. And if our fully automated, programmatic systems see that we’re not driving enough candidates to apply to a job, we will distribute that job to some of the highest quality, highest traffic, niche career sites on the web. Unlike the terrible candidate experience adopted by our competitors, our passion for the candidate and recruiter experience extends to the other job boards with which we partner. Candidates that see the job on our partner sites and click to apply go straight to the application page on College Recruiter or, more commonly, straight to the employer’s website to apply.” (more…)

Posted October 26, 2012 by

Number of Apply Clicks and Cost Per Click for Job Posting Ads

Job postings

Photo courtesy of Shutterstock

A commonly used cliche has the buyer of advertising stating that he knows that half of his advertising is working but he just wishes that he knew which half. That cliche pre-dates the Internet as today’s marketers should and sometimes do know which of their ads is working. But even then, how do you define “working?”

One of the interesting developments since CollegeRecruiter.com went live way back in 1996 is the increased attention employers are paying to metrics so they can better understand where their money is being well spent. For 16 years we’ve heard employers say that they use niche job boards such as ours because they care more about quality than quantity yet when it came time to decide whether to renew a job posting package our sales team would invariably hear yes or no based upon how many applications the employer received from our candidates. Those employers were saying they were basing their decisions on quality but actually were basing them on quantity. (more…)